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User Experience Design & Testing: Part 4 Online Module - Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

The basic building blocks are in place, and our fourth and final module will arm you with the tools and techniques you need to make sure your website stands out for all the right reasons. Discover how to combine a strong visual design with standout copy and accessible features, with guidance covering all the different pages on your site from its home page to product and contact pages.
You’ll also learn how to optimize your site for a range of different form factors and platforms, from mobile phones to emerging technologies such as voice and IoT. Last, but not least, you’ll find out how to sell UX to your organization and help it transition to a UX-first standpoint.

Key benefits

Take these learning outputs away with you:

  • 1

    Standout copy and design

    Expert tips and tricks to make your website ‘pop’ while remaining accessible

  • 2

    Mobile-friendly UX

    Discover how to make sure your website looks good on all devices

  • 3

    Responsive web design

    Future-proof your site design by making it flexible and learn how to design for emerging platforms

  • 4

    Make the switch to UX

    How to move your organization to a UX-first standpoint

Course Program

Visual design

  • Visual logic: Core principles behind strong design
  • Color association: The psychology behind choosing the right colors, plus a look at brand colors and color blindness
  • Accessibility: Why accessibility is critical and how to deliver it
  • Writing tips: Ensure your copy stands out, is easy to read and delivers irresistible CTAs

Cross site guidance

  • Homepage UX: Improve your homepage’s impact by defining its prime objective
  • Navigation UX: Simplify your users’ experience with expert tips
  • Campaign landing pages: Design high-performing landing pages around UX principles
  • Product pages: Interactive examples and in-depth help to design compelling product pages
  • FAQs and help pages: Ensure your evergreen content adheres to UX principles
  • On-site search: Optimize and shorten your users’ journey to find the information they want
  • Web form UX: Improve UX to boost form completion rates and data
  • Baskets and checkouts: Reduce shopping cart abandonment

Mobile design

  • Touchscreen considerations: Minimum sizes and usability guidelines
  • Optimize downloads: How speed affects user behavior, and how to boost your speed for improved ROI
  • Multi-orientation design: Design for both portrait and landscape access
  • Gestural interface design: Best-practice design guidelines
  • Non-touchscreen devices: Inclusive design principles

Mobile usability guidelines

  • Navigation design and location: How to create simple navigation structures for your users, plus placement consideration for mobile
  • Menu design: Thorough exploration of all the options from lists and grids to carousels and slideshows
  • Single-column layouts: Adapt your content layout to improve mobile UX
  • Using built-in functionality: Make use of mobile devices’ integral functions and features
  • Prioritizing content: Best-practice guidance on deciding what to minimize or emphasize on mobile
  • Mobile copywriting: How to write or amend copy to improve mobile readability and conversion
  • Text input reduction: Make your users’ lives easier by implementing auto-fill options, input controls and validation
  • Accessibility for Mobile: Checklist to ensure your apps and sites are accessible

Responsive design in a multi-platform world

  • Multi-faceted design: How to design for multiple devices and platforms to meet user needs
  • Device-level requirements: Guidance on the different UX requirements of common devices
  • Responsive versus adaptive: Understand the differences between these two design approaches for mobile and tablet

Multi-channel experience

  • Internet of Things: What is it, and how to design for it
  • Voice: The future of UX is voice-controlled devices – considerations when designing for it

UX strategy and planning

  • Promote a strong UX culture: How to sell UX to your organization
  • Make the switch: Best-practice guidance on transitioning to a UX-first approach

Upcoming dates

  • Mar 7

    User Experience Design & Testing: Part 4

    Join today
  • Apr 25

    User Experience Design & Testing: Part 4

    Join today
  • Jun 13

    User Experience Design & Testing: Part 4

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Angela Lynn
Trainer
Diarmad McNally
Trainer
Andrew Lloyd Gordon
Trainer
Angela Lynn
Angela owns a marketing agency. She loves helping small businesses reach their goals by creating easy to understand, measurable marketing plans and providing the necessary resources to implement them. Angela’s agency provides online marketing consultancy which helps businesses develop an online marketing strategy, executing that strategy and everything in between. For some businesses, she solely provides consulting or training, for others, she is responsible for their entire marketing.
Diarmad McNally
Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Angela Lynn

    Angela Lynn

    Trainer

    Angela owns a marketing agency. She loves helping small businesses reach their goals by creating easy to understand, measurable marketing plans and providing the necessary resources to implement them. Angela’s agency provides online marketing consultancy which helps businesses develop an online marketing strategy, executing that strategy and everything in between. For some businesses, she solely provides consulting or training, for others, she is responsible for their entire marketing.

  • Diarmad McNally

    Diarmad McNally

    Trainer

    Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

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Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

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Yes - You will attend the course using Zoom, our online virtual classroom environment.

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Is there a discount for multiple participates from the same organization?

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