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User Experience Design & Testing: Part 3 Online Module - Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

UX is best implemented at the ground floor of site design, and this module will arm you with the tools to ensure your site is built on solid foundations. Start by getting a firm grasp of key UX design principles, from simplicity and clarity to visual logic and writing scannable copy. A vital component is Information Architecture, and this Streams module will teach you what it is, why it’s important and crucially how to incorporate it into your site design.
From here you’ll learn how to structure your site using organizational schemes, road-test ideas and designs efficiently using prototypes and then start improving your site’s labeling and language to aid navigation and boost conversion rates.

Key benefits

Take these learning outputs away with you:

  • 1

    Understand key design principles

    Build a checklist and ensure your site design is clear, user-friendly and accessible

  • 2

    Information Architecture

    Everything you need to know about IA and how to implement it effectively

  • 3

    Improve site structure and navigation

    Discover how organizational schemes can underpin your site structure

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    The art of labeling and language

    Ensure your site is both readable and visually distinctive

Course Program

User experience design principles

  • Focus on your business goals: Make sure your UX is in alignment
  • Keep it simple and clear: Simplify the user experience with a handy checklist
  • Common design patterns: Use common design elements to work efficiently
  • Accessibility: Make sure your site offers good UX for all who access it
  • Prompt user action: Proven techniques based on color design psychology
  • Visual logic: Ensure your site is easy to understand
  • Writing Scannable Copy: Best-practice structuring and writing content for online
  • Aesthetics: Design UX that’s beautiful as well as practical
  • CTA checklist: Boost your site’s conversion rates
  • User feedback: Let users know when they’ve performed actions on your pages

Information architecture (IA) fundamentals

  • Introduction: What it is, and key IA terminology
  • Organization, navigation, browsing and search: The building blocks of IA
  • Users, goals and context: The triangular relationship that makes good IA
  • User scenarios: Plan your information architecture based on user scenarios
  • UX influences: Discover how user experience influences IA, and vice versa
  • Information-seeking behaviors: Find out how users behave – and what they expect – when searching or requesting information

Organizational schemes

  • Structures, schemes and navigation: Full step-through of how these key elements work and interact
  • Structural options: Sequences, Hierarchies and Webs – what they are and when to use them
  • Embedded versus Supplemental: A detailed explanation of these two navigation choices
  • Best-practice site maps: Guidance on creating a site map

Wireframes and prototypes

  • Wireframe production: Test ideas and pre-empt potential problems with wireframes
  • Wireframing methods: Sketch, lo-fi and hi-fi methods explained and compared
  • Prototypes: Create your own paper prototypes and how they differ from wireframes

Labeling and language

  • Basic principles: Labeling’s core concepts and its role in IA
  • Labeling problems: Potential pitfalls to avoid
  • Controlled vocabularies: Designing your site language to suit your users
  • Information scent best-practice: How to create well-defined information trails
  • Granularity: Increase the granularity of your labeling scheme
  • Visual distinctiveness: Enhance your IA by creating visual uniqueness

Upcoming dates

  • Mar 5

    User Experience Design & Testing: Part 3

    Join today
  • Apr 23

    User Experience Design & Testing: Part 3

    Join today
  • Jun 11

    User Experience Design & Testing: Part 3

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Angela Lynn
Trainer
Diarmad McNally
Trainer
Andrew Lloyd Gordon
Trainer
Angela Lynn
Angela owns a marketing agency. She loves helping small businesses reach their goals by creating easy to understand, measurable marketing plans and providing the necessary resources to implement them. Angela’s agency provides online marketing consultancy which helps businesses develop an online marketing strategy, executing that strategy and everything in between. For some businesses, she solely provides consulting or training, for others, she is responsible for their entire marketing.
Diarmad McNally
Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Angela Lynn

    Angela Lynn

    Trainer

    Angela owns a marketing agency. She loves helping small businesses reach their goals by creating easy to understand, measurable marketing plans and providing the necessary resources to implement them. Angela’s agency provides online marketing consultancy which helps businesses develop an online marketing strategy, executing that strategy and everything in between. For some businesses, she solely provides consulting or training, for others, she is responsible for their entire marketing.

  • Diarmad McNally

    Diarmad McNally

    Trainer

    Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

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    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

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    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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