2.5 hour live event
User Experience, also known as UX, is a critical aspect of any website design. In this first Streams module, you’ll gain a major insight into what UX is and why it’s so important. You’ll learn the key concepts, from Information Architecture to user-centered design, plus discover how to manage UX projects from start to finish.
This class will also equip you with essential tips and techniques for understanding your audience, helping you build a picture of their online behavior that will help you tailor your website accordingly.
Take these learning outputs away with you:
Learn what UX is and how it will deliver tangible benefits to your business
Build your strategy
Learn how to structure and present your web content correctly
Understand your audience
Learn how to tap into your audience’s behavior to help you target more effectively
Improve your Calls to Action
Discover how to evaluate and place CTAs to boost response
User experience design, strategy & planning
- The business case for UX: Discover how UX improvements drives competitive advantage and ROI
- Essential concepts: The fundamental principles underpinning UX, from users to contexts
- Information Architecture: Create a working strategy to help structure and present your web content effectively
- Managing UX projects: Proven processes and systems revealed
- UCD design: make sure your user is at the heart of your project with user-centered design
Understanding online behavior
- Best-practice methodologies: Observe, gather feedback and analyze tasks using proven methods
- Desktop user behavior: Understand how desktop device users typically behave
- Attention tracking: Learn how to spot where your content gets noticed and where it gets ignored
- Will they scroll?: Discover if your users are willing to scroll down the page to access your content
- Calls-to-action best practice: Where to place CTAs, plus expert guidance on their visibility and effect
- Mobile user behavior: Latest insights into mobile behavior and usage
Learn from skilled practitioners, with first-hand experience from the front-line.
Angela owns a marketing agency. She loves helping small businesses reach their goals by creating easy to understand, measurable marketing plans and providing the necessary resources to implement them. Angela’s agency provides online marketing consultancy which helps businesses develop an online marketing strategy, executing that strategy and everything in between. For some businesses, she solely provides consulting or training, for others, she is responsible for their entire marketing.
Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
Trusted and proven
Imparture is leading light, globally, in digital skills training.
92% of past attendees would recommend Imparture.
Fortune 500 Approved
A course rating of 9/10 from Fortune 500 companies.
9/10 Trainer score
Our trainers score 9.24/10 from course attendees.
Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
Sign up today!
Full, unrestricted access for a year
Streams allows you to build your own program of live, online training, covering the most essential and in-demand digital disciplines.
Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
A dedicated course concierge to you build your program
To purchase your membership, simply complete the form below:
1 year subscription, billed annually
Buy with Confidence
7 day 'cooling-off' period on all purchases
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Trusted & Proven
Rated "Excellent" on TrustPilot by our 15,000+ customers.