2.5 hour live event
Update your social media marketing skills to take account of the latest technology, platform and strategic changes in social media with this essential refresher module.
This is course 18 of 20 in the:
Take these learning outputs away with you:
Upgrade your social media marketing strategy
Learn the latest updates and how they impact your customers and overall social strategy
Advance your content, social media, and advertising techniques
Know how updates across social impact your Facebook, LinkedIn, Instagram, YouTube, Pinterest, Snapchat, and Google + audiences and campaigns
Create updated KPIs to measure your social strategy’s success via social analytics, Google Analytics, and other third-party platforms
Social media evolves and changes at a rapid rate, continuing to disrupt in both positive and negative ways. What worked 12 months ago may not be as effective today, and this refresher course ensures you’re fully aware of the changes you need to know about.
Make sure your social media and content strategies take account of changes in the marketplace and see how others are innovating. Discover all the latest demographic and algorithm changes across your key social media platforms, plus get an overview of recent advertising developments in social media. Also discover how platform updates change how influencers behave, and get to grips with the latest changes to Google Analytics and the impact they have on your performance measurements.
If your social media strategies are outdated and getting stale, enroll now to inject freshness and bring your skillset bang up to date.
Social media strategy
- Updates overview: learn how the social media marketing landscape has changed and how smart companies are innovating as a result
- Type of content: drawing on the latest trends, learn how to amend your social media content strategy to ensure that you’re up to date with the best ways toengage your audience
- Updated demographic and algorithm changes: acquire the latest changes across Facebook, LinkedIn, Twitter, Instagram, and Snapchat and learn how to leverage new features and to leverage platform changes
Social media advertising
- Advertising insight: overview of recent social media advertising developments
- Platform upgrades: determine how the latest social media updates impact influencers and what you need to know to further your outreach strategy
- Google Analytics social tracking: determine how the latest social media updates impact influencers and what you need to know to learn how to make effective use of the updates in GA to better optimize social conversions to your site
Learn from skilled practitioners, with first-hand experience from the front-line.
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
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Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
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Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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