2.5 hour live event
Take this immersive social media marketing module to target engaged users via Pinterest, Google+ and Snapchat, plus discover how to measure the success of your overall social media marketing strategy.
This is course 4 of 20 in the:
Take these learning outputs away with you:
Make use of Pinteres
Use strong visual content to drive traffic to your website
Get the lowdown on Google+
See how it can still play a role in your overall strategy
Discover new and emerging platforms
Get the lowdown on additional marketing and business opportunities
Measure your social performance
Discover how to compare yourself with your competitors
The fourth and final module in our Social Media Marketing Immersive series focuses on three content-friendly social platforms, plus reveals what new and emerging platforms are out there.
Discover what business-friendly features are available on Pinterest, and perform a visual audit to ensure your planned content is up to scratch. Tap into Rich Pins, a new technical innovation, optimize your website to share seamlessly on Pinterest and discover how to maximize its impact on driving traffic back to your site.
Find out what Google has in store for its Google+ platform and learn why – and how – investing in it has benefits that reach beyond the platform itself. Also get an overview of Snapchat: recent and upcoming changes to the platform and the opportunities it provides for brand engagement. You’ll also get a jump on which new platforms are emerging, and the opportunities they could provide for widening your marketing reach.
The final part of this modules provides an in-depth look at how to measure the success of your social media efforts, using a mixture of free and paid-for tools, both platform-specific and more general. You’ll also get an overview of measuring web performance with Google Analytics, plus help gauging search engine performance and tips for competitive benchmarking.
Enroll now to equip yourself with everything required to take your social media marketing skillset to the next level.
- Business accounts: Full overview of functionality available to businesses
- Visual content audit: Gauging your high-quality pictures and related visual content for use on Pinterest
- Rich Pins: Maximizing use of Pinterest’s latest technical innovation to its platform
- Optimization: Optimizing your website for sharing on Pinterest
- Maximizing traffic: Techniques for maximizing use of Pinterest to drive targeted traffic to your website
- Latest changes: Get up-to-speed on Google’s latest plans for Google+
- Business scope: Determine the commercial opportunity Google+ currently offers businesses
- Technical overview: Understanding Circles, Hangouts and Ripples
- Maximizing results: How to best establish a presence on Google+
- Social search: Maximizing use of Google+ to boost online visibility
- Technical overview: Full update on the platform and insight on recent and upcoming changes
- Brand opportunities: Full overview of options available for brand engagement
- Ones to watch: Clear overview of the new social platforms gaining traction & related marketing opps
Social media analytics
- Platform specific: Full overview of free proprietary analytics tools available on all social platforms
- Measurement tools: Advice on the free tools available online for tracking social activity
- Metrics for success: Tried-and-tested metrics for measuring performance
- Google Analytics: Advanced techniques to track web traffic and page views
- Search performance: How to measure impact in search engines
- Competitor benchmarking: How to gauge your performance with key competitors and wider industry
Learn from skilled practitioners, with first-hand experience from the front-line.
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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