2.5 hour live event
Raise your social media marketing game with our third immersive training module. Gain essential knowledge to leverage LinkedIn, YouTube and Instagram successfully in the service of promoting your business and clients.
This is course 3 of 20 in the:
Take these learning outputs away with you:
Market effectively on LinkedIn
Connect with a valuable professional audience
Deliver valuable video content on YouTube
Learn how to do so via your own branded platform
Tap into the world's second biggest social network
Start getting involved with Instagram
This module, the third in a series of four covering Social Media Marketing, will equip you with all the skills you need to integrate LinkedIn, YouTube and Instagram into your marketing campaigns.
LinkedIn is considered one of the best platforms for engaging with a professional audience, not simply in a B2B or recruitment capacity, but for B2C too. The first part of this module focuses on providing you with everything you need to establish a business presence on LinkedIn, then grow and engage a relevant, targeted audience through both organic and paid-for channels.
You’ll also learn how to establish a branded YouTube channel, with guides to video production, organic promotion and pay-per-view opportunities, plus expert advice on managing comments and using YouTube’s own analytics and reporting tools to measure success.
The module also delivers an in-depth look at using Instagram, which has rapidly established itself as the world’s number two social media platform behind Facebook. Grow a targeted follower base, discover best-practice use of photo filters and platform features. Gain expert tips on producing standout videos, make use of Instagram’s brand-tagging features and maximize your results when advertising on the platform.
Enroll now to fill out your social media marketing skills to encompass some of the biggest and most effective platforms out there.
- Personal Profiles: Developing a coherent strategy of best practice across your employee base
- Company Pages: Maximizing the effectiveness of your LinkedIn Page
- Building a network: How to connect with current contacts & targeted industry professionals
- Status updates: Target your posts by company size, industry, job function, seniority or geography
- LinkedIn Groups:Establishing a successful, engaged community
- LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside of your network
- LinkedIn advertising: Detailed guidance on all paid-for advertising options available on LinkedIn
- Branded channels: Creating and customizing your YouTube Channel
- Video production: How to creatively produce your own online video content
- Organic promotion: Hands-on tips for driving views across the web
- Pay-per-view: Overview of paid opportunities on YouTube
- Managing comments: How to prioritize managing comments and dealing with negative posts
- YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool
- Community growth: How to grow a targeted follower base
- Format fundamentals: Best practice use of photo filters and platform features
- Instagram video: Expert advice on filming your own standout videos
- Brand tagging: Maximizing use of Instagram’s feature allowing users to tag brands in photos
- Instagram advertising: Full guidance on how to drive advertising results
Learn from skilled practitioners, with first-hand experience from the front-line.
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
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Each live class will include an opportunity to take part in group exercises with fellow course participants.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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