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Social Media Marketing Immersive, Part 2 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Our second immersive Social Media Marketing module takes a close look at Facebook, Twitter and blogging. Discover how to best engage with these three essential platforms to deliver success.

This is course 2 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Ramp up your Facebook presence

    Improve the way you manage your Page and posts

  • 2

    Maximize your returns from Facebook Ads

    All the best-practice techniques and tips you need

  • 3

    Tap into Twitter

    Learn how to engage with this fast-moving, but vibrant online community

  • 4

    Brush up your blog

    Make sure you continue to deliver targeted, relevant content to grow your reputation and online presence

Course Program

Once you’ve grasped the fundamentals of social media marketing, including strategy and community management, from our first online course, it’s time to concentrate on specific platforms.

We’ll open with a special focus on the one social media platform you can’t afford to avoid: Facebook. Turn likes into long-term customers, and maximize the visibility of your posts in your community’s news feeds. Boost engagement and the size of your targeted audience, plus discover the tools and guidelines you need to stay successful. There’s also a dedicated section on using Facebook’s advertising tools to maximize the value – and reach – of your promoted content.

You’ll also learn how to integrate Twitter effectively into your social media strategy, with a complete look at its ecosystem, plus ways in which you can engage through it to maximum effect. Last, but by no means least, is a comprehensive guide to making good use of blogging – both your own and third-party blogs – to promote your business through the delivery of compelling, long-form content.

Book now to ensure your social media marketing skillset covers the essential platforms that will make your online business fly.

Facebook page management

  • Maximize effectiveness of your Facebook Page: Turning ‘Likes’ into long-term customers
  • News Feed optimization: How to maximize visibility in your community’s News Feeds
  • Engagement rate: How to drive high engagement levels and large volumes of comments and Likes
  • Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
  • Compelling multimedia: Integrating video & interactive content to supercharge your Page & drive e-commerce
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Facebook guidelines: Working effectively within current Facebook restrictions

Facebook advertising

  • Bulls-eye targeting: how to target ads by location, keyword, connection, demographic, & workplace
  • Promoted Posts: Ensure your priority posts reach the largest possible audience
  • Facebook offers: Best practice to drive user sign-ups
  • Database marketing: Target your ads to your email marketing database with Custom Audiences

Twitter

  • Profile customization: Best practice guidance on making your profile work for you
  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Detailed mapping: How to find the most influential Twitter users across specific interest areas
  • Tweet scheduling: Priority times to tweet to maximize engagement
  • Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact
  • Custom timelines: Best practice advice on creation and promotion of custom timelines
  • Effective engagement: Pitching stories to the ‘Twitter Elite’ and inspiring people to Retweet
  • Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools
  • Vine: How to produce premium quality, perfectly looped Vines
  • Twitter advertising: Up-to-date run through of how to make most of Twitter advertising opps

Blogging

  • Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic
  • Online influencers: How to find the most influential bloggers across specific interest areas
  • Effective pitching: How to pitch to a blogger with the correct etiquette and offer products for review<
  • Blogger events: How to run successful blogger events and sync in tandem with traditional media events

Upcoming dates

  • MAR 21

    Social Media Marketing Immersive, Part 2

    Join today
  • MAY 2

    Social Media Marketing Immersive, Part 2

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Sam Flynn
Lead Trainer
Sean Makulowich
Trainer
Daphne LeBlanc
Lead Trainer
Jacqueline Boone
Lead Trainer
Sam Flynn
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Sean Makulowich
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Daphne LeBlanc
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Sam Flynn

    Sam Flynn

    Lead Trainer

    Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.

  • Sean Makulowich

    Sean Makulowich

    Trainer

    Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.

  • Daphne LeBlanc

    Daphne LeBlanc

    Lead Trainer

    Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

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S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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