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Social Media Marketing Immersive, Part 1 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Raise your social media presence to industry best practice with our series of Social Media Marketing Immersive online classes. Part one focuses on delivering strategic improvements as well as improving your community engagement and reputation.

Key benefits

Take these learning outputs away with you:

  • 1

    Develop a successful social media strategy

    Make use of proven frameworks

  • 2

    Improve your reputation

    Discover essential tools and strategic tips

  • 3

    Content strategy best practice

    Grow yourself a targeted community

  • 4

    Grow and engage effectively

    Connect with customers and your online community

Course Program

The first in our series of four manageable Social Media Marketing Immersive modules equips you with the key building blocks you need to make a success of your social presence.

Start by developing improved social strategies for both brands and clients. Learn how to integrate it into a current marketing plan and discover how to creatively plan social campaigns. Other topics cover ethics, legalities, resourcing and productivity.

Also improve your online reputation with our essential guide to monitoring online conversations and acting swiftly to prevent crises breaking out. You’ll also learn how to develop a powerful and eye-catching (for all the right reasons!) content strategy, from choosing the right platforms to target to developing a content calendar, picking the right content mix for your audience and discovering when – and how – to maximize engagement through scheduling.

There’s also a guide to community management, including how to grow your community using a mix of organic and paid-for solutions as well as utilizing offline marketing and PR activity.

Enroll now to benefit from this social media marketing primer that’s been honed over the course of training over 10,000 delegates.

Social media strategy

  • Planning: Developing a successful social strategy for your brand or client
  • Integration: How to effectively integrate social activity into your current comms plans
  • Essential creativity: How to creatively plan social campaigns
  • Ethics: Guidance on the codes of ethics and expected methods of engagement online
  • Legalities: Understanding the legal constrictions of engaging in social activity
  • Resourcing: How to resource social activity effectively
  • Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites

Reputation management

  • Listening: How to best monitor conversations online and preempt breaking crises
  • Third party tools: Detailed advice on the pros and cons of available paid-for and free tools
  • Corporate voice: High level strategy for managing corporate reputation online

Content strategy

  • Platform strategy: How to focus your time across social platforms that best fit your business objectives
  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Content type: How to best plan your mix of copy, image, video and other multimedia content
  • Creative development: How to creatively plan content to maximize community engagement
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximize engagement

Community management

  • Community engagement: How to best engage with your community and manage negative comments
  • Community growth: Proven techniques for organically growing a targeted community across your platforms
  • Paid boost: Maximize use of paid advertising options to boost your community growth
  • Offline-to-online: Utilizing offline marketing & PR activity to grow your community

Upcoming dates

  • JAN 8

    Social Media Marketing Immersive, Part 1

    Join today
  • FEB 12

    Social Media Marketing Immersive, Part 1

    Join today
  • MAR 19

    Social Media Marketing Immersive, Part 1

    Join today
  • APR 30

    Social Media Marketing Immersive, Part 1

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Sam Flynn
Lead Trainer
Sean Makulowich
Trainer
Daphne LeBlanc
Lead Trainer
Jacqueline Boone
Lead Trainer
Sam Flynn
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Sean Makulowich
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Daphne LeBlanc
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Sam Flynn

    Sam Flynn

    Lead Trainer

    Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.

  • Sean Makulowich

    Sean Makulowich

    Trainer

    Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.

  • Daphne LeBlanc

    Daphne LeBlanc

    Lead Trainer

    Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

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Each live stream lasts 2.5 hours

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Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

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Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

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