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SEO Strategy Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Get up to speed on the key fundamentals of SEO to develop your successful strategy by adding this learning module to your streamed learning plan.

This is course 6 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Develop a successful SEO strategy

    Best-practice guidance revealed

  • 2

    Update your SEO campaigns

    Stay in line with recent Google algorithm changes

  • 3

    Advanced keyword planning

    Target your audience and model potential revenue

Course Program

SEO is one of the most established digital marketing disciplines, and a lynchpin in any digital marketing strategy. Yet digital marketing practitioners remain confounded by the technologies and changes to Google algorithm that underpin a successful SEO strategy.

This course tackles this very issue, enabling you to get to the very foundations of what makes a successful SEO strategy. Gain insight into search marketing trends and developments, and discover which SEO techniques can now be safely ignored through recent Google changes. Steal a march on your competitors by discovering the latest techniques and tools to focus on.

The module will appeal to marketers, designers and developers seeking to plan successful SEO campaigns. Book now to drive real results and visibly improve your SEO.

Search marketing insight

  • Getting up-to-speed: The latest search marketing developments and trends
  • Landscape overview: Full briefing on the key providers, technologies and tools
  • Latest developments: Featured Snippets, ‘People Also Ask’ boxes and others
  • Google algorithm update The latest Google algorithm updates and how to plan around them
  • Technical algorithm update backgrounder: Full briefing on Penguin, Panda, Hummingbird & RankBrain
  • The Google Knowledge Graph: Understanding the impact of Google’s semantic search enhancements
  • Entity search: Briefing on Google’s development of entity search and the impact on SEO
  • Search Quality Ratings: Key points from Google’s latest guidelines

SEO strategy

  • Business opportunity: Understanding the business opportunities presented by SEO
  • Strategy framework: Clear framework for developing a coherent plan for your SEO activity
  • Goal setting: How to set clear, measurable objectives for your SEO campaigns
  • Google Webmaster Tools: Advanced guidance on getting the most out of Google’s suite of reports
  • Revenue potential modelling: How to build a keyword opportunity model to forecast revenue potential

User experience & SEO

  • User search behavior: Designing websites to reflect user search behavior
  • Design best practice: Examples of good web design that complements SEO requirements

SEO campaign planning

  • Campaign types: Full overview of different structured approaches and their applications
  • Planning tools: Guidance on best tools to use to aid the planning process

Keyword planning

  • Keyword research: Best practice keyword research & planning advice
  • Research tools: Full guidance on free and paid-for tools to inform your keyword strategy
  • Audience targeting: Keyword mapping best practice to match keywords to distinct audience segments
  • Competitor benchmarking: Techniques and tools to analyse your competitor activity and rankings
  • Keyword deployment: How to deploy keywords across multiple channels and platforms

Upcoming dates

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Tim Lamont
Trainer
Jacqueline Boone
Lead Trainer
Andrew Lloyd Gordon
Trainer
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

  • 2

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

  • 3

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    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

  • 4

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    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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