2.5 hour live event
Discover how to boost your website’s visibility and search engine ranking with this practical learning module.
This is course 7 of 24 in the:
Take these learning outputs away with you:
Optimize your website
Boost search rank and performance
Decipher technical SEO
Learn clear checklists and essential terminology backgrounders
Benchmark against competitors
Discover how to use the latest tools
SEO is all about boosting your website’s ranking in search engines, making it more visible to your customers and ultimately driving traffic and business to your online presence. This class focuses on the practicalities of making that happen.
Open with a technical SEO briefing – find out what factors affect ranking, how to track and improve your site speed, learning about sitemaps and more. Learn effective copywriting techniques with SEO in mind. Discover how to apply on-page optimization across your site and make use of metadata to boost its ranking. Perform an objective site audit and measure your site’s visibility using Google’s Search Console.
Book now to ensure your website is performing to the best of its abilities to improve ranking, visitor numbers and performance.
Technical SEO briefing
- Factors affecting ranking: Checklist of factors affecting search engine ranking
- Search engine inclusion: Checklist of factors to watch out for to ensure search engine inclusion
- Site speed: How to track and improve
- Status codes & redirects:
- Sitemaps: Creating and submitting web, image and video sitemaps
- Duplicate content: How to deal with duplicate, similar or archive content
- Website migration: Step-by-step guidance for migrating or re-launching a website
- Keyword integration: How to best integrate your keywords into site copy
- Google language processors: Drafting copy with these in mind
- Boost your CTR: How to enhance click-through-rate from search
- Duplicate content: How to deal with duplicate, thin, derivative or archive content
- International:Cross-country and multi-lingual best practice
- Technical overview: Best practice integration with search engines
- Technical checklist: Common technical issues to look out for
- Semantic tagging: Technical semantic markup guidance to improve search performance
- Publisher tagging: Understanding author tagging and how-to setup
- Google penalties: How to avoid on-page Google penalties & recovery processes to overcome them
- Website metadata: Optimizing site metadata to improve search performance
- Social metadata: Optimizing your site to perform well via Open Graph on Facebook and Twitter Cards
- Achieving standout: Deploying structured data to stand out in search results
- SEO audit: Guidance on tools to use to run an objective SEO audit of your site
Google search console
- Technical run through: Best practice use of Google’s reports on your site’s visibility
Learn from skilled practitioners, with first-hand experience from the front-line.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
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Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
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