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Google Tag Manager: Optimization Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Take your Google Tag Manager implementation to the next level with this advanced module providing expert tips and best-practice techniques.

This is course 8 of 17 in the:

Google Analytics Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Enhance your data collection

    Clear guidance on how to drive improvements with GTM

  • 2

    Deploy Google Tag Manager plugins

    Validate and maximize your GTM performance

  • 3

    Configure across your properties

    Optimize and debug across your digital infrastructure

Course Program

Once you’ve mastered the fundamentals of implementing tags on your website, improve your insights and analytics by refining your use of Google Tag Manager with this follow-up module.

Start by reviewing initial results to ensure Google Tag Manager is set up and to verify your tags are correct and performing as they should. Discover how to enhance the quality of the data you receive with the help of elements such as auto-events listeners, variables and event tracking. Set up Google Tag Manager across your organization and apply best-practice tips to tag management. Gain valuable insights into debugging and publishing. Extend your use of tags with Ads and other configurations. And finally link GTM back into Google Analytics/

Enroll on this learning module now to ensure you make the best possible use of tags and Google Tag Manager.

Testing Results

  • Live site check: How to assess a live website and confirm GTM is present
  • GTM plug-in: Verifying correct deployment
  • ObservePoint: Best practice use to verify correct tags
  • Syncing with Google Analytics: Verifying correct data collection in Google Analytics

Data Enhancement

  • Static values: Adding to your Pageview tags and passing into Custom Dimensions
  • Event tracking: Setting up on exit links and other important user journey juncture points
  • Auto events listeners: Link, click and form submit listeners
  • Auto event variables: Element Class, Element ID, Element URL and Element Text
  • Variables: Adding dynamic data from the page to your Pageview tag
  • CSS selectors: Basic principles
  • Data layer: Best practice use to structure your data

GTM Set-up Optimization

  • Tag Management: Best practice methodologies to follow
  • User management: Assigning user roles and workflows

Debugging & Publishing

  • Versions management: Create and manage container versions
  • Implementation preview: How to debug possible errors or issues
  • Debugging: Using the console and Chrome extensions
  • Push live: Review process to guarantee accurate data
  • Tools & resources: Full overview of recommended plugins & tools

Additional Configurations

  • Floodlight: How to integrate with GTM
  • Display tags: Floodlight approval process
  • Ads: Tags and implementation
  • Custom HTML tags: Implementation for any other script or tracking

Google Analytics & Google Tag Manager

  • Google Analytics tags: Sessions, event and social tracking
  • Cross domain tracking: Setting up a holistic view across your web properties
  • E-commerce tracking: Step-by-step guidance

Upcoming dates

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

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Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

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Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

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