2.5 hour live event
Develop visually compelling ad campaigns and boost your presence on Instagram with our expert-led guide to Instagram advertising.4
This is course 15 of 20 in the:
Take these learning outputs away with you:
Craft a successful Instagram Ads strategy
Tried-and-test campaign frameworks to follow
Top ad creative
How to design and refresh ad creative to drive ongoing results
Analytics & insight
Recommended analytics framework & attribution models
It’s the number one platform for snap-happy consumers, with over 400 million active users daily sharing their life stories through photos and video. Discover how to connect with that audience to boost sales and grow business in this essential class.
Set up an ad strategy that makes use of your Facebook ad efforts. Discover how to target the right audience and select the perfect ad type for your campaign. Gain insights into Instagram’s creative guidelines and develop compelling ad copy. Maximize your budget spend with our expert tips and finally track the success of your campaigns using Instagram’s built-in metrics.
Book now to extend your ad reach on to Instagram and boost the performance of your campaigns.
Instagram advertising strategy
- Business objective: Setting a clear commercial goal for your Instagram advertising
- Instagram advertising strategy framework: How to develop a working plan for your Instagram advertising
- Facebook synergies: Leveraging your Facebook ad efforts to spearhead Instagram activity
Instagram ad targeting
- Audience Insights: Best-practice targeting by location, demographics, interests and behaviors
- Custom & lookalike audiences: Full overview of opportunities and how to combine to drive results
Instagram ad types
- Photo ads: Working within constrictions to maximize click-through rates
- Video ads: Best practices on storytelling and subtitle use to drive engagement
- Carousel ads: How to show continuity and tell a compelling story that converts
- Stories: Make full use of Instagram’s slideshow format
Instagram ad creative
- Instagram guidelines: Full overview of Instagram’s image guidelines and ad-type image dimensions
- Ad design best practice: Detailed checklist to drive results from your ad designs
- Imagery and video best practices: Learn what works best on Instagram to engage users and tailor for your audience
Instagram ad copy
- Ad copy best practice: Clear outline of best-practice methodology to follow
- Calls-to-action: Best-practice guidance on creating direct calls-to-action to stimulate response
- Tone of voice: How to establish and maintain your brand tone of voice
Instagram ad management
- Power Editor:Making full use of Facebook’s powerful suite of free tools
- Big management: Best-practice advice on managing your bids to maximize budget spend
- Bid strategy: How to best budget your ad spend and forecast results
Instagram advertising analytics
- Instagram advertising analytics framework: Recommended metrics to track to measure results
- ROI:Techniques for establishing your Instagram advertising ROI
- Ad testing: Ongoing testing methods to quickly spot and resolve performance dips
- Exploration campaigns: Testing methodologies to test new ground and widen your audience
Learn from skilled practitioners, with first-hand experience from the front-line.
Courtney is a social media consultant, professor and founder of a digital content and social media marketing firm. She is VP of an association focusing on advancing women in digital media, and is on the National Association of Women Business Owners.
Angela owns a marketing agency. She loves helping small businesses reach their goals by creating easy to understand, measurable marketing plans and providing the necessary resources to implement them. Angela’s agency provides online marketing consultancy which helps businesses develop an online marketing strategy, executing that strategy and everything in between. For some businesses, she solely provides consulting or training, for others, she is responsible for their entire marketing.
Rachel Gadiel is a Digital Stylist who helps brands create impactful marketing strategies and design beautiful digital experiences. She fuses 10 years working in the corporate world of advertising working across iconic brands including American Express, Nokia and News Corp, specializing in content marketing and digital strategy, with over 7 years blogging and building a multitude of online spaces to create her own unique blend of Digital Styling comprising of UX (user experience), Digital Strategy and Art Direction.
Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
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Each live class will include an opportunity to take part in group exercises with fellow course participants.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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