2.5 hour live event
Discover how to implement tags to track your site’s performance using Google Tag Manager with this detailed, expert-led learning module.
This is course 7 of 17 in the:
Take these learning outputs away with you:
Set up Google Tag Manager quickly and easily
Make GTM's features work for you
Best-practice analytics and ad tracking setup
Tag management best practice
Create time-saving rules and macros
Tags are used to link your website into Google Analytics and related services such as Google Ads. Google Tag Manager simplifies this process, making it easy to add and edit tags without having to access your site’s underlying code.
This module gives you a firm grounding in the basics required to use Google Tag Manager efficiently and effectively. Get an overview of Google Tag Manager itself, plus get to grips with the setting up and management of tags through GTM’s user interface. Develop a strategy and framework that works before implementing a plan that will deliver the tags and metrics you need.
Sign up now and you’ll save time, resources and effort later by learning how to integrate Google Tag Manager into your site metrics.
Tag Manager Overview
- Tag management: Why and when to use tags
- Technical backgrounder: How tagging works
- Getting started: setting up your first Tag
Introduction to Google Tag Manager
- Google Tag Manager user interface: Getting to grips with Google Tag Manager
- Google Tag Manager structure: Clear platform run through
- User roles: Admin privileges and how to assign across your team
- Tags, triggers & variables: Best practice set-up to set-up firing of tags on your website/mobile app
Google Tag Manager Strategy
- Implementation plan: Devising an approach to fits closely to your marketing strategy
- Measurement plan: Recommended approaches for setting up for your business
Google Tag Manager Implementation
- Tag implementation strategy: Recommended framework to follow
- Google Analytics tag: How to install
- GA Property variable: Setup guidance
- Deploying GTM: Step-by-step directions
- Website installation: How to install correctly on your site
Deploying Tags via GTM
- Tag creation: Creating your first tag using Google Analytics
- Basic pageview tag: How to configure
- Defining trigger conditions: Best-practice guidance
Learn from skilled practitioners, with first-hand experience from the front-line.
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
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