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Google Analytics Refresher: What’s changed Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Update your Google Analytics skills with this essential refresher module that will inform you of what’s new, what’s changed and how it’s likely to affect your business.

This is course 15 of 17 in the:

Google Analytics Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Bring your Google Analytics strategy bang up to date

    See how the changing landscape is likely to affect your marketing and reporting frameworks going forward

  • 2

    See what's new and changed

    Get a comprehensive overview of what’s new, what’s changed and what’s falling out of favor

  • 3

    Refine your reporting

    Discover what’s happening to the way you take your raw data in order to present it in a meaningful, easily digestible way

Course Program

Analytics takes place in a landscape that doesn’t stand still, so it’s unsurprising to learn that Google Analytics is itself in a constant state of flux, bringing new features on-stream, refining existing tools and updating the underlying technology that powers it.

It’s essential you stay on your toes with regards to Google Analytics, which is where this refresher module comes in. Ensure your analytics strategy continues to chime with what GA can deliver. Get an overview of the key changes to the user interface, reporting tools and underlying API and tracking codes. Find out how the tools for communicating your findings to other departments is evolving. Learn new ways to segment your audience and how to remarket to them. And discover how related tools and services are changing and evolving alongside Google Analytics.

If your Google Analytics performance has been suffering of late, make sure it’s not down to outdated strategies and practices by enrolling on this course.

Google Analytics Strategy

  • Updates overview: learn how the Google Analytics landscape has changed and how smart companies are innovating as a result

Key Concepts

  • Interface changes: discover how the Google Analytics web interface has evolved over the past 12 months and what it means for how you measure going forward
  • Tracking codes and API changes: make sure you’re fully aware of beneath-the-hood changes that could affect your metrics
  • Other platform changes: get an overview of changes to related products, including Google Ads, AdSense and Search Console

Reporting

  • New and updated reports: find out how Google Analytics has tweaked its reports – from Audience and Acquisition to Behavior and Conversion – and see how innovative analysts are leveraging these improved features

Communication

  • What’s new: discover the new ways in which you can communicate your findings with colleagues and peers
  • Dashboards: see which widgets have been updated to provide you with at-a-glance ways in which to view and share key metrics
  • Custom reports: has Google provided new options for delivering precise, on-spec reports? Also get updates on the latest changes to Query Explorer for automated reporting

Remarketing

  • Segmentation: discover new ways in which to carve up your audience into meaningful subsets
  • Remarketing: get an overview of updates to the Google Display Network

Apps and Tools

  • Updated apps: stay apprised of updates to related apps, such as Tag Manager and Data Studio
  • Third-party tools: discover which tools have been introduced and updated over the past 12 months, and find out how they’re being used

Upcoming dates

  • SEP 9

    Google Analytics Refresher: What’s changed

    Join today
  • NOV 18

    Google Analytics Refresher: What’s changed

    Join today
  • Google Analytics Refresher: What’s changed

    Join today
  • Google Analytics Refresher: What’s changed

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Tim Lamont
Trainer
Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.

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Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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