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Google Analytics Refresher: Latest techniques Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Don’t miss this hands-on course that’s packed with best-practice techniques and tips to utilizing the latest updates to Google Analytics

This is course 16 of 17 in the:

Google Analytics Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Updated and optimized frameworks

    Make sure you’ve tweaked your measurement frameworks to match the changes in Google Analytics

  • 2

    Leverage best pracitices

    Gain proven tips and techniques that will ensure you take your knowledge to the next level

  • 3

    Maximize your tool kit

    Drive results with an upgraded guide to using the latest apps, sites, and third-party providers

Course Program

This course naturally complements our Google Analytics Refresher – What’s Changed course to take a more practical, in-depth look at how the latest changes – whether platform, algorithmic or third-party – will affect your analytical programs.

Start by tweaking all your measurement frameworks to take into account the latest changes. Get to grips with any new interface changes, plus discover how to implement changes to tracking codes and the API to your own projects. Gain expert tips using complementary platforms like Google Ads, plus tap into any new reporting innovations to deliver exactly the right kind of information you need. Deliver better, more useful reports to non-analyst colleagues. Take full advantage of changes to segmentation and remarketing, and discover how to use updated (and brand new) tools and services that can help your metrics deliver even more insight.

Book now to take full advantage of the latest Google Analytics updates and apply them to boost your own programs and campaigns.

Google Analytics Strategy

  • Are you optimized? tweak and update your measurement frameworks, from strategy and objectives to KPIs, targets and segments, to take account of changes in the Google Analytics landscape

Key Concepts

  • Interface changes:get hands-on help mastering your account’s new and enhanced features
  • Tracking codes and API changes: discover the best ways in which you can update your sites and apps to take account of recent changes to Google Analytics’ underlying technologies
  • Other platform changes: get best-practice advice making use of Google Ads, AdSense and other updated tools that link into Google Analytics

Reporting

  • New and updated reports: unlock the latest changes and new features to deliver better and more accurate metrics

Communication

  • What’s new: ensure you’re delivering the best reports to your colleagues with our essential look at how to make use of any new tools and features
  • Dashboards: gain practical help incorporating new and updated widgets into your revised dashboards
  • Custom reports: update your custom reports to include the latest changes to Query Explorer and other on-spec tools

Remarketing

  • Segmentation: leverage best-practice techniques for taking advantages of any new segmentation features
  • Remarketing: gain practical tips to harness the latest changes to the Google Display Network

Apps and Tools

  • Updated apps: tips and tricks for getting more out of Google Tag Manager, Data Studio and other refreshed tools, including third-party apps and services

Upcoming dates

  • MAR 27

    Google Analytics Refresher: Latest techniques

    Join today
  • MAY 22

    Google Analytics Refresher: Latest techniques

    Join today
  • SEP 11

    Google Analytics Refresher: Latest techniques

    Join today
  • NOV 20

    Google Analytics Refresher: Latest techniques

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Brittney Posternock
Trainer
Candyce Mairs
Trainer
Bettina Linder Lippisch
Trainer
Brittney Posternock
Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.
Candyce Mairs
Candyce always knew she wanted to teach. Her motto is to learn something new everyday, and that philosophy transfers into every class she teaches. She enjoys assisting people in understanding and utilizing the digital world through her courses.
Bettina Linder Lippisch
Throughout her career, Bettina has spearheaded and build digital & ecommerce practices in CPG, Technology, Luxury Goods & Direct Selling organizations, driving innovation and transformation for products and operations across B2C, B2B, and B2E environments
  • Brittney Posternock

    Brittney Posternock

    Trainer

    Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.

  • Candyce Mairs

    Candyce Mairs

    Trainer

    Candyce always knew she wanted to teach. Her motto is to learn something new everyday, and that philosophy transfers into every class she teaches. She enjoys assisting people in understanding and utilizing the digital world through her courses.

  • Bettina Linder Lippisch

    Bettina Linder Lippisch

    Trainer

    Throughout her career, Bettina has spearheaded and build digital & ecommerce practices in CPG, Technology, Luxury Goods & Direct Selling organizations, driving innovation and transformation for products and operations across B2C, B2B, and B2E environments

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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