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Google Analytics Immersive, Part 4 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Enroll on this course to fully understand – and utilize – more advanced tools offered by Google Analytics, including advanced segmentation, qualitative insight and attribution modeling.

This is course 4 of 17 in the:

Google Analytics Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Glean detailed insights from your metrics

    Discover how to use advanced segmentation

  • 2

    Create a custom Excel dashboard

    Provide yourself with a convenient view of key metrics

  • 3

    Integrate qualitative insights

    Increase the worth of your Google Analytics data

  • 4

    Make use of attribution modeling

    Gain a clear picture of your business’s operation

Course Program

The final of four Google Analytics Immersive modules delivers another set of advanced tools and techniques to give your analytics skillset an added edge.

Start by learning about advanced segmentation – including example segments that provide valuable business insight. Discover how to sync your GA account with Excel – and why you’d want to do so. Find out how to set up automated reporting and get our cherrypicked list of recommended API tools, plus learn how to create your own custom Excel KPI dashboard.

You’ll also learn how to implement qualitative insight alongside your standard analytics data, plus discover how to use regular expressions – discover why you want to use them, as well as receive best-practice examples of them in action. You’ll then wrap things up with a detailed look at attribution modeling: get a full overview of what’s available, plus choose the appropriate one for specific circumstances. Crucially, you’ll also discover how to use attribution modeling to deliver improved ROI.

Book on this course now to complete your Google Analytics skills upgrade and deliver noticeable improvements to your business results.

Advanced segmentation

  • Advanced segmentation: Full technical overview of opportunities presented by advanced segmentation
  • In-depth analysis: How to make the most of advanced segmentation to gain in-depth insight
  • Segment examples: Checklist of example segments to generate valuable business insight

Advanced API tools to create Excel dashboards

  • Benefits of Excel: Detailed run through of the benefits of syncing with Excel
  • Automated reporting: How to automate complex reporting tasks & integrate with other data
  • Google Analytics API tools: Full overview of different tools available and respective benefits
  • Excellent Analytics: Step-by-step guidance on how to make the most of this free tool
  • Supermetrics Data Grabber: How to eliminate routine work and create better quality reporting
  • Excel dashboard: Clear steps to build your own Excel KPI dashboard

Qualitative insight

  • Qualitative insight: Understanding the value of qualitative insight in addition to standard analytics data
  • Visitor surveys: How to best develop a qualitative visitor survey to add valuable insight
  • Qualitative integration: How to integrate qualitative insight with Google Analytics

Regular expressions

  • Technical overview: Full description of benefits to be gained from regular expressions
  • Scenario planning: Checklist of possible uses of regular expressions
  • Code queries: Detailed examples of well designed regular expression code queries
  • Advanced tips: Technical tips for getting the most from regular expressions

Attribution modeling

  • Attribution models: Full overview of different models at your disposal
  • Recommendations: Guidance on the best attribution model for different scenarios
  • ROI measurement: How to gain a clearer commercial picture with attribution modeling

Upcoming dates

  • JAN 17

    Google Analytics Immersive, Part 4

    Join today
  • FEB 21

    Google Analytics Immersive, Part 4

    Join today
  • MAR 28

    Google Analytics Immersive, Part 4

    Join today
  • MAY 9

    Google Analytics Immersive, Part 4

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Trainer
Tim Lamont
Trainer
Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Alex Holden

    Alex Holden

    Trainer

    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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