2.5 hour live event
Enroll on this course to fully understand – and utilize – more advanced tools offered by Google Analytics, including advanced segmentation, qualitative insight and attribution modeling.
This is course 4 of 17 in the:
Take these learning outputs away with you:
Glean detailed insights from your metrics
Discover how to use advanced segmentation
Create a custom Excel dashboard
Provide yourself with a convenient view of key metrics
Integrate qualitative insights
Increase the worth of your Google Analytics data
Make use of attribution modeling
Gain a clear picture of your business’s operation
The final of four Google Analytics Immersive modules delivers another set of advanced tools and techniques to give your analytics skillset an added edge.
Start by learning about advanced segmentation – including example segments that provide valuable business insight. Discover how to sync your GA account with Excel – and why you’d want to do so. Find out how to set up automated reporting and get our cherrypicked list of recommended API tools, plus learn how to create your own custom Excel KPI dashboard.
You’ll also learn how to implement qualitative insight alongside your standard analytics data, plus discover how to use regular expressions – discover why you want to use them, as well as receive best-practice examples of them in action. You’ll then wrap things up with a detailed look at attribution modeling: get a full overview of what’s available, plus choose the appropriate one for specific circumstances. Crucially, you’ll also discover how to use attribution modeling to deliver improved ROI.
Book on this course now to complete your Google Analytics skills upgrade and deliver noticeable improvements to your business results.
- Advanced segmentation: Full technical overview of opportunities presented by advanced segmentation
- In-depth analysis: How to make the most of advanced segmentation to gain in-depth insight
- Segment examples: Checklist of example segments to generate valuable business insight
Advanced API tools to create Excel dashboards
- Benefits of Excel: Detailed run through of the benefits of syncing with Excel
- Automated reporting: How to automate complex reporting tasks & integrate with other data
- Google Analytics API tools: Full overview of different tools available and respective benefits
- Excellent Analytics: Step-by-step guidance on how to make the most of this free tool
- Supermetrics Data Grabber: How to eliminate routine work and create better quality reporting
- Excel dashboard: Clear steps to build your own Excel KPI dashboard
- Qualitative insight: Understanding the value of qualitative insight in addition to standard analytics data
- Visitor surveys: How to best develop a qualitative visitor survey to add valuable insight
- Qualitative integration: How to integrate qualitative insight with Google Analytics
- Technical overview: Full description of benefits to be gained from regular expressions
- Scenario planning: Checklist of possible uses of regular expressions
- Code queries: Detailed examples of well designed regular expression code queries
- Advanced tips: Technical tips for getting the most from regular expressions
- Attribution models: Full overview of different models at your disposal
- Recommendations: Guidance on the best attribution model for different scenarios
- ROI measurement: How to gain a clearer commercial picture with attribution modeling
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
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Is there a discount for multiple participates from the same organization?
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What is the duration of each live stream?
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Can I participate if I live outside of the US and UK?
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Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
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You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
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