2.5 hour live event
Gain insight into advanced Google Analytics topics – including Universal Analytics, Google Tag Manager and custom variables – by enrolling on this in-depth and essential immersive module.
This is course 3 of 17 in the:
Take these learning outputs away with you:
Future proof your analytics
Learn how to use Universal Analytics
Set up your tracking code
Gain advanced tips and tricks, plus troubleshooting advice
Master google tag manager
A complete guide to its benefits, setting up and tweaking
Implement custom variables
Measure specifics such as web form data
The third in our Google Analytics Immersive module series ramps up the level to take in more advanced techniques and tools for measuring performance. It’s a natural follow-on from the first two online courses.
Start by discovering the benefits of migrating to Universal Analytics, with a step-by-step guide for best-practice setup. Perform quality assurance checks on your advanced tracking code, with a guide to identifying and fixing issues. Then move on to discover how to tap into the power of Google Tag Manager, which simplifies the task of managing tags and code snippets across multiple websites or mobile apps. Learn its benefits, get a step-by-step guide to setting it up and more besides.
Last, but by no means least, discover how custom variables can be created and integrated into your tracking code to allow you to measure exactly what you need to, with a focus on data capture for web forms and login sessions as well as tips on combining different types of custom variables safely.
Sign up now to take your Google Analytics skillset up a notch to deliver the advanced insights you need to improve performance across your business.
Migrating to universal analytics
- Technical overview: Full explanation of opportunities presented by Universal Analytics
- Universal Analytics tracking code: Step-by-step guidance for best practice configuration
Advanced tracking code setup
- Quality assurance: Checklist to ensure your tracking code is implemented correctly
- Quality assurance tools: How to identify tracking code issues using Fiddler, Firebug and WASP
Google tag manager
- Technical overview: Full description of benefits offered by Google Tag Manager
- Setup: Step-by-step guidance of best practice configuration
- Mobile apps: Specific guidance on setup for mobile apps
- Google Tag Assistant: Make the most of Tag Assistant to mitigate problems when installing tags
- Technical overview: Full description of benefits to be gained from using custom variables
- Tracking code: Step-by-step guidance for integrating custom variables into your tracking code
- Data capture: How to capture data from web forms and login sessions using custom variables
- Mixing different variable types: How to avoid data corruption when combining multiple custom variables
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
Trusted and proven
Imparture is leading light, globally, in digital skills training.
92% of past attendees would recommend Imparture.
Fortune 500 Approved
A course rating of 9/10 from Fortune 500 companies.
9/10 Trainer score
Our trainers score 9.24/10 from course attendees.
Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
Sign up today!
Full, unrestricted access for a year
Streams allows you to build your own program of live, online training courses, covering the most essential and in-demand digital disciplines.
Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
A dedicated course concierge to you build your program
To purchase your membership, simply complete the form below:
1 year subscription, billed annually
Buy with Confidence
7 day 'cooling-off' period on all purchases
SSL Encryption ensures your details are safe.
Trusted & Proven
Rated "Excellent" on TrustPilot by our 15,000+ customers.