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Google Analytics Immersive, Part 3 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Gain insight into advanced Google Analytics topics – including Universal Analytics, Google Tag Manager and custom variables – by enrolling on this in-depth and essential immersive module.

This is course 3 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Future proof your analytics

    Learn how to use Universal Analytics

  • 2

    Set up your tracking code

    Gain advanced tips and tricks, plus troubleshooting advice

  • 3

    Master google tag manager

    A complete guide to its benefits, setting up and tweaking

  • 4

    Implement custom variables

    Measure specifics such as web form data

Course Program

The third in our Google Analytics Immersive module series ramps up the level to take in more advanced techniques and tools for measuring performance. It’s a natural follow-on from the first two online courses.

Start by discovering the benefits of migrating to Universal Analytics, with a step-by-step guide for best-practice setup. Perform quality assurance checks on your advanced tracking code, with a guide to identifying and fixing issues. Then move on to discover how to tap into the power of Google Tag Manager, which simplifies the task of managing tags and code snippets across multiple websites or mobile apps. Learn its benefits, get a step-by-step guide to setting it up and more besides.

Last, but by no means least, discover how custom variables can be created and integrated into your tracking code to allow you to measure exactly what you need to, with a focus on data capture for web forms and login sessions as well as tips on combining different types of custom variables safely.

Sign up now to take your Google Analytics skillset up a notch to deliver the advanced insights you need to improve performance across your business.

Migrating to universal analytics

  • Technical overview: Full explanation of opportunities presented by Universal Analytics
  • Universal Analytics tracking code: Step-by-step guidance for best practice configuration

Advanced tracking code setup

  • Quality assurance: Checklist to ensure your tracking code is implemented correctly
  • Quality assurance tools: How to identify tracking code issues using Fiddler, Firebug and WASP

Google tag manager

  • Technical overview: Full description of benefits offered by Google Tag Manager
  • Setup: Step-by-step guidance of best practice configuration
  • Mobile apps: Specific guidance on setup for mobile apps
  • Google Tag Assistant: Make the most of Tag Assistant to mitigate problems when installing tags

Custom variables

  • Technical overview: Full description of benefits to be gained from using custom variables
  • Tracking code: Step-by-step guidance for integrating custom variables into your tracking code
  • Data capture: How to capture data from web forms and login sessions using custom variables
  • Mixing different variable types: How to avoid data corruption when combining multiple custom variables

Upcoming dates

  • OCT 22

    Google Analytics Immersive, Part 3

    Join today
  • OCT 24

    Google Analytics Immersive, Part 3

    Join today
  • OCT 29

    Google Analytics Immersive, Part 3

    Join today
  • OCT 31

    Google Analytics Immersive, Part 3

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Trainer
Tim Lamont
Trainer
Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Alex Holden

    Alex Holden

    Trainer

    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

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A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

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Yes - You will attend the course using Zoom, our online virtual classroom environment.

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Is there a discount for multiple participates from the same organization?

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