2.5 hour live event
Discover how to measure and draw meaningful insights from your online performance with our Google Analytics Immersive online course, split into four manageable chunks. Part 1 arms you with the tools to get your strategy up and running before learning the fundamentals of setting up.
This is course 1 of 17 in the:
Take these learning outputs away with you:
Draw actionable insight
Learn how to interpret Google Analytics reports and data
Build a winning strategy
Plus configure your framework for success
Configure your account correctly
Make sure it’s best fit your digital strategy
Integrate GA into your website
Start using it to improve performance on the ground
The first of our four essential Google Analytics Immersive modules begins – unsurprisingly – at the beginning.
It assumes a basic level of understanding, but provides a robust grounding in what Google Analytics can offer as well as providing you with everything you need to get up and running.
Start by developing your Google Analytics strategy. Understand the business opportunity on offer, and develop a clear framework including goal-setting, integrating GA into your digital marketing strategy and determining the best way to resource your GA presence.
Get a complete guide to taking your first steps, including a technical overview, best-practice setup, the difference between GA and Universal Analytics (and how to configure your account to use either), plus integration with Google Webmaster.
Finally, optimize your Google Analytics account – configure (and manage) user profiles as part of your account, plus how to integrate GA’s tracking tools into your website. Also get started with remarketing and conversion tracking.
Sign up now to give yourself the essential building blocks to your Google Analytics strategy.
Web analytics insight
- Getting up-to-speed: The latest web analytics trends and usage statistics
Google analytics strategy
- Business opportunity: Understanding the business opportunities presented by Google Analytics
- Strategy framework: Clear framework for developing a coherent plan for your analytics
- Goal setting: How to set clear objectives for your analytics
- Integration: Best practice to integrate analytics at the core of your digital marketing strategy
- Resourcing: Guidance on building an in house analytics team or outsourcing
- Jargon buster: Google Analytics terminology and definitions
- Technical overview: Full run through of all key features of your account
- Properties: Best practice set-up to encompass all of your digital presence
- Tracking code & cookies: Understanding differences between Google Analytics and Universal Analytics
- Tracking code set-up: How to configure your account to the old Google Analytics or Universal Analytics
- Google Webmaster integration: How to connect with Google Analytics
Optimizing your google analytics account
- Configuration: Clear checklist to follow to best configure your account and profiles
- Website Integration: Best practice setup of filtering, onsite search and ecommerce tracking
- Managing users: How to set clear responsibilities across your team
- Remarketing: Step-by-step guidance on how to setup a remarketing campaign
- Conversions tracking: How to define goals to track your conversions
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
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Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
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Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
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