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Google Analytics Immersive, Part 1 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Discover how to measure and draw meaningful insights from your online performance with our Google Analytics Immersive online course, split into four manageable chunks. Part 1 arms you with the tools to get your strategy up and running before learning the fundamentals of setting up.

This is course 1 of 17 in the:

Google Analytics Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Draw actionable insight

    Learn how to interpret Google Analytics reports and data

  • 2

    Build a winning strategy

    Plus configure your framework for success

  • 3

    Configure your account correctly

    Make sure it’s best fit your digital strategy

  • 4

    Integrate GA into your website

    Start using it to improve performance on the ground

Course Program

The first of our four essential Google Analytics Immersive modules begins – unsurprisingly – at the beginning.

It assumes a basic level of understanding, but provides a robust grounding in what Google Analytics can offer as well as providing you with everything you need to get up and running.

Start by developing your Google Analytics strategy. Understand the business opportunity on offer, and develop a clear framework including goal-setting, integrating GA into your digital marketing strategy and determining the best way to resource your GA presence.

Get a complete guide to taking your first steps, including a technical overview, best-practice setup, the difference between GA and Universal Analytics (and how to configure your account to use either), plus integration with Google Webmaster.

Finally, optimize your Google Analytics account – configure (and manage) user profiles as part of your account, plus how to integrate GA’s tracking tools into your website. Also get started with remarketing and conversion tracking.

Sign up now to give yourself the essential building blocks to your Google Analytics strategy.

Web analytics insight

  • Getting up-to-speed: The latest web analytics trends and usage statistics

Google analytics strategy

  • Business opportunity: Understanding the business opportunities presented by Google Analytics
  • Strategy framework: Clear framework for developing a coherent plan for your analytics
  • Goal setting: How to set clear objectives for your analytics
  • Integration: Best practice to integrate analytics at the core of your digital marketing strategy
  • Resourcing: Guidance on building an in house analytics team or outsourcing

Getting started

  • Jargon buster: Google Analytics terminology and definitions
  • Technical overview: Full run through of all key features of your account
  • Properties: Best practice set-up to encompass all of your digital presence
  • JavaScript: Clear overview of how Google Analytics JavaScript tracking works
  • Tracking code & cookies: Understanding differences between Google Analytics and Universal Analytics
  • Tracking code set-up: How to configure your account to the old Google Analytics or Universal Analytics
  • Google Webmaster integration: How to connect with Google Analytics

Optimizing your google analytics account

  • Configuration: Clear checklist to follow to best configure your account and profiles
  • Website Integration: Best practice setup of filtering, onsite search and ecommerce tracking
  • Managing users: How to set clear responsibilities across your team
  • Remarketing: Step-by-step guidance on how to setup a remarketing campaign
  • Conversions tracking: How to define goals to track your conversions

Upcoming dates

  • MAR 19

    Google Analytics Immersive, Part 1

    Join today
  • APR 30

    Google Analytics Immersive, Part 1

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Trainer
Tim Lamont
Trainer
Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Alex Holden

    Alex Holden

    Trainer

    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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