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Google Analytics: Ecommerce & Shopping Behavior Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Learn how to use tags to track your customer’s’ journey through your ecommerce site’s buying funnel.

This is course 10 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Understand ecommerce reporting

    Clear guidance on how ecommerce can be tracked in Google Analytics

  • 2

    Describe your Ecommerce Goals

    Calculate your Goal Values and Conversion Funnels

  • 3

    Configure ecommerce tracking

    Implement tracking for ecommerce and work with third-party providers

Course Program

One of Google Analytics’ core markets is ecommerce. Its tracking tools provide a unique and detailed picture of your shopping site’s visitors, helping you take a peek at their journey from browser to customer, revealing logjams and other impediments that see them disappear from the funnel.

This course is designed to help you effectively leverage Google Analytics to help identify and resolve problems. Start by understanding how ecommerce is tracked through use of product categories and SKUs. See what kinds of information can be tracked, including sales and special offers. Use your KPIs to determine where to focus your ad-spend. Then discover how ecommerce tracking codes are constructed, and how to configure for basic tracking. Take this to the next level with expert advice using Google Tag Manager and event-tracking, but gain valuable insight into optimal sample sizes for meaningful analysis. Finally, gain best-practice tips, tools and techniques to help use analytics in a live environment.

Enroll on this course now to discover how to glean the insights you need to convert more of your visitors into paying customers.

How Ecommerce is tracked

  • How Data is Collected: measure and analyze your reporting across product categories and SKUs
  • What Can Be Tracked: how to get a detailed picture of product sales and bundling recommendations
  • Value Terminology: gain a clearer picture of a variety of ecommerce KPIs and how to use them allocate ad spend on higher return products

Configure basic Ecommerce tracking

  • The Anatomy of Ecommerce Tracking Code: describe the four commands that make up the ecommerce tracking code
  • The Data Layer: populating the Data Layer with your ecommerce variables and transaction IDs
  • Tracking the Essentials: tracking product promotion impressions, product clicks, Add and Remove to Shopping Carts and Checkout Steps

Enhanced Ecommerce Tracking

  • Pageview Tags: creating transaction tags in Google Tag Manager
  • Event Tags: using Event Tracking to understand the effectiveness of your ecommerce platform
  • Data Sampling Issues: how these can easily skew your ecommerce analysis

Ecommerce in Live Environments

  • Working with Third Party Providers: integrating your website with payment providers and watching out for fraud, cancelled and duplicate transactions
  • Tracking Mobile Ecommerce: using GA to provide a seamless mobile shopping experience for your customers
  • Segmenting and Remarketing: grow ecommerce sales and revenue with tight segmentation and targeted remarketing campaigns

Upcoming dates

  • NOV 6

    Google Analytics: Ecommerce & Shopping Behavior

    Join today
  • JAN 24

    Google Analytics: Ecommerce & Shopping Behavior

    Join today
  • APR 8

    Google Analytics: Ecommerce & Shopping Behavior

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Tim Lamont
Trainer
Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

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We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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