2.5 hour live event
Discover how to use Data Studio to produce compelling charts, graphs and reports to share your analytical discoveries.
This is course 12 of 17 in the:
Take these learning outputs away with you:
Principles of Data Visualization
What Data Visualization is and how it helps marketers make better quality decisions
How Google Analytics works with Data Studio
How data from GA is used in Data Studio
Applications and examples
Best-practice use of Data Studio, how to make interactive reports and sharing insights with others
You’ve tracked the metrics, gathered the evidence and built a case, but how do you showcase your findings in clear, concise terms to support your argument? The solution lies with Data Studio.
Start by understanding the case for data visualization and why people struggle with numbers before seeing how Data Studio helps make GA information accessible to non-data specialists. Get an overview of DS’s key features, what kinds of data can be plugged into it and how to link it with your Google Analytics account. Learn how to generate compelling reports, charts and graphs using Data Studio. And finally build visualization workflows with tips for automating repetitive tasks and sharing confidential reports securely.
This module is essential for anyone struggling to present their metrics to a wider audience – book now.
The Power of Data Visualization
- The Problem with Numbers: learn why people struggle with numbers and how common errors occur
- How Visualization Helps: explore the science of data visualization and how it helps people generate business insights
- Telling Stories with Data: see how Data Studio makes information from GA accessible to non-specialists
An Introduction to Data Studio
- A Quick Overview: a guided tour around Data Studio and its key features
- Data Connectors: the types of data that can be pulled from GA and where to find it
- Data Requirements: setting up your GA account to Data Studio and discovering what can and cannot be visualized
The Data Studio Interface
- An Overview: getting to grips with Data Studio’s design tools
- Creating Graphs and Charts: start generating visualizations quickly and easily
- Enhanced Reporting: creating calculated metrics and enhancing reporting with Data Studio functions
- What Makes for a Good Report: ensure your visualizations clarify and don’t confuse
- Being Efficient: save time by creating macros, custom workflows and integrating Data Studio with other products
- Sharing Reports: share confidential data and visualizations with colleagues and partners
Learn from skilled practitioners, with first-hand experience from the front-line.
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
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