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Google Analytics: Dashboard Analytics & Custom Reports Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

This essential module will arm you with the tools you need to identify – and track – the precise information you’re looking to monitor using Google Analytics

This is course 11 of 17 in the:

Google Analytics Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Understand custom reporting

    Identify the specific information your business needs

  • 2

    Using custom reports

    Define your own Dimensions and Metrics that you can use to improve your marketing

  • 3

    Building a GA dashboard

    Tailor GA to display the data you need, how and when you want it

Course Program

It’s one thing understanding how Google Analytics works, but quite another knowing how to best exploit it for different uses. This module gives you the tools to do just that using its dashboard and custom reporting tools.

Start by defining and building your analytics model: determine your goals and what you want to improve, testing and refining your model as you go. Once in place, learn how to create custom dimensions and reports using regular expressions to drill down to the detail you need with the help of Google Analytics dashboards. Then extend your use of these to evaluate your marketing efforts, from improving SEO and site usability to generating more conversions.

Book now to discover how to integrate these key Google Analytics tools as part of your wider marketing strategy.

Model for Successful Analytics

  • Define: describe what you are trying to do and what you want to improve
  • Measure: track and record the information you need to achieve your Objectives
  • Analyze: explore the data and discover information that you can make use of

Apply the Model

  • Test: run experiments to learn more about the problem
  • Improve: describe your path to improvement
  • Cause vs Correlation: prevent biases creeping into your thinking and understand typical analytical errors

Creating Custom Reports

  • Custom Dimension and Reports: decide what you uniquely need to understand and track and how to this information in GA
  • Regular Expressions: discover the power of RegEx and what it can tell you about your website traffic and visitor behavior
  • Examples of Regular Expressions: example Regular Expressions that you can try and how to create your own

Evaluate your Marketing

  • Ranking Higher in Search: how custom GA can be used to move your website up the Google Search results
  • Enhance Site Usability: using GA dashboards to see how and why your site is providing a less than optimal user experience
  • Increasing Conversions: how dashboards act as an early warning signal that your site is not achieving its full potential

Upcoming dates

  • JUN 17

    Google Analytics: Dashboard Analytics & Custom Reports

    Join today
  • AUG 21

    Google Analytics: Dashboard Analytics & Custom Reports

    Join today
  • DEC 4

    Google Analytics: Dashboard Analytics & Custom Reports

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Tim Lamont
Trainer
Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Interactive group exercises

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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