2.5 hour live event
Go beyond the basics and give your analytical skills an edge over the competition with this expert learning module.
This is course 13 of 17 in the:
Take these learning outputs away with you:
How to generate deeper insights with Google Analytics
Take your skillset to the next level
Customize filters, tags and segments
Customize GA for your needs and get ahead of the competition
Generate business reports
Make intelligent marketing decisions and avoid common pitfalls
If you’ve mastered the core components of Google Analytics, you’re well on the way to become a metrics master. But how do you take the next step to delivering even more impressive insight? The answer lies with this advanced course spanning GA’s expert tools.
Learn how to take segmentation to a more advanced level by ensuring you set a sensible balance when filtering out visitors. Find out how to improve demographic and interest reports through focusing on people rather than clicks. Ensure you regularly review reporting data to ensure it’s both reliable and accurate. Delve into advanced topics, including how to produce hostname reports, discover how people are accessing your site and connect Ads to GA to send your pay-per-click ROI into the stratosphere.
Enroll now to ensure you’re pushing your Google Analytics skillset to the absolute limits.
- Describe your Target Segments: learn the importance of targeting the right visitors and not everyone
- Creating Custom Segments: see how to narrow your audience to a sensible size of Segment
- Taking Segmentation to the Next Level: learn about pitfalls of Segmentation and how to avoid filtering out too many people
Demographic and Interest Reports
- People not Clicks: discover who is visiting your site and what you can find out about them from GA
- Cohort Analysis: learn why it’s important not to treat all visitors the same
- Applying Filters: what the difference is and when to apply which
Reporting Data Reviews
- Cleaning Data: ensure that the data you are using is reliable and accurate
- Calculated Metrics: understand what these are, how to generate them and how to apply them
- Unexpected Referrals: explore how non-human traffic can skew your reporting and what to do about it
- Hostnames: how to ensure that hostnames are resolved properly and that there are no tagging issues that could confuse
- Browser and Device data: gain insight into what web browsers or devices your visitors are using to access your site
- Ads Linking: see how connecting Ads to GA can massively increase your PPC ROI
Learn from skilled practitioners, with first-hand experience from the front-line.
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
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