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Google Ads Strategy Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Make sure your Google Ads strategy is primed to its fullest by adding this learning module to your stream.

Learn the latest developments, tools and techniques to ensure your campaigns are structured effectively and that your Quality Score is optimized for the long-term.

This is course 10 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Develop a successful ads strategy

    Make use of proven frameworks

  • 2

    Advanced audience research

    Plan Ads activity that fits to your business

  • 3

    Target your ads

    Master the latest tools and techniques to drive performance

Course Program

Google Ads has developed over recent years to become one of the most sophisticated advertising platforms at market. The sheer variety of uses and applications means Pay-Per-Click (PPC) is placed at the core of most companies’ digital marketing strategies. But are you providing a solid basis for your campaigns to grow and succeed?

Get an up-to-date overview of the search marketing landscape. Get your account in order and choose whether to build an internal team or outsource. Develop a winning PPC marketing strategy and discover how to perform valuable landscape and competitor research.

Enroll in this class to ensure your Google Ads activity is built on best-practice foundations.

Search marketing landscape overview

  • Up-to-date insight: Full review of the latest search marketing trends and developments
  • PPC landscape: Full overview of the latest pay-per-click advertising options, across all providers
  • Social advertising: Comparing Ads with Facebook, Twitter and LinkedIn advertising
  • SEO Vs. PPC: A decision-making framework for allocating investment to SEO or PPC

Ads management

  • Google account management: Advice on how to best engage with Google’s team
  • Ads resourcing: Building your Ads team or outsourcing to an agency

Pay-Per-Click (PPC) marketing strategy

  • Clear goals: Best practice framework for setting goals and clear KPIs
  • Keyword research: Building a keyword strategy that fits closely to your target audience
  • Audience segmentation: Adapting your strategy to fit to seasonal and regional search habits
  • Long-term results: Building a PPC strategy to boost your long-term Quality Score
  • Bring it all together: Syncing your PPC strategy with offline campaigns

Competitor & audience landscape analysis

  • Audience research: Recommended cross-platform tools
  • Audience personas: Methodology for segmenting your audience base & devising corresponding strategies
  • Competitor insights: Top tools and analytical techniques to give you a leading edge
  • Campaign Simulator: Best practice use to plan future activity
  • Search trend data: Deep analysis to inform planning and forecasting

Upcoming dates

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Andy Harrison
Lead Trainer
Jacqueline Boone
Lead Trainer
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

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    Course concierge

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    Build your own training program

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Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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