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Google Ads: Optimization & Reporting Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Ensure your campaigns are finely tuned through optimization and advanced remarketing techniques, plus master reporting and analytics with this feature-packed class.

This is course 13 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Quality Score best practice

    Optimize your campaigns for the long-term

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    Measure campaign performance

    Gain accurate insights with ad reporting

  • 3

    Advanced analytics

    Improve your ROI with actionable insight

Course Program

Successful campaigns aren’t launched and left to their own devices. You need to be able to measure their progress and make changes to refine and optimize performance. This AdWord class arms you with the tools to do just that.

Start by optimizing your Ads campaign through such elements as listing positions and automated rules. Boost your Quality Score to future-proof your next campaigns. Become an expert in keyword management to refine your campaign, and discover how to use search remarketing to extend it further. Plus, gain expert insight into campaign testing, reporting and metrics.

Book this learning module now to gain fresh inspiration and propel your Ads campaigns and boost your potential ROI.

Ads campaign optimization

  • Listing position: How to optimise performance by managing your listing position
  • Automated rules: Recommended techniques for supporting your manual efforts
  • Mobile campaigns: Best practice guidance for setting up targeted mobile campaigns
  • Product listing ads: How to make the most of product listing ads & shopping campaigns

Quality Score management

  • Google Quality Score: Clear checklist for improving your Quality Score
  • Quality Score best practice: Up-to-the-minute advice to future proof your campaign structure
  • Step improvements: Clear methodology to building to a top Quality Score

Keywords management

  • Keyword matching: Optimizing campaign performance with keyword matching
  • Search term optimization: How to best optimize search term sets on an ongoing basis
  • Longtail keyword management: How to smartly structure campaigns to target large numbers of keywords
  • Negative keywords: Advanced negative keywords strategies to direct traffic appropriately

Search remarketing

  • RLSA: Setting up Remarketing Lists for Search Ads
  • Customer Match: Best practice use to support your Ads activity
  • DFSA: Make best use of Demographics for Search Ads
  • Remarketing Lists: Setting up for dynamic search ads

Ad testing

  • Advanced ad testing: Full guidance on experiment design and execution

Ads reporting

  • Top-level insights: Key stats to be watching regularly to monitor results
  • Technical reporting tips: Make full use of labels, segments and dataset comparisons
  • Dimension reporting: Full overview and feature run through
  • Competitor insight: How to closely track your competitor’s activity
  • Strategic guidance: How to track for missed opportunities and areas warranting further investment
  • Importing analytics data: How to gauge traffic quality

Ads analytics

  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Analytics framework: Advanced analytics framework for tracking results in detail
  • Google Analytics: Best practice set-up to gauge performance
  • Google Data Studio: Visual analytics options to available to support your reporting
  • Conversion tracking: Best practice set-up to optimise your conversion rates
  • Attribution modelling: Conversion paths and attributing to keywords, ad groups or campaigns
  • Industry tools: Full overview of recommended 3rd party tools

Upcoming dates

  • FEB 13

    Google Ads: Optimization & Reporting

    Join today
  • MAY 15

    Google Ads: Optimization & Reporting

    Join today
  • AUG 1

    Google Ads: Optimization & Reporting

    Join today
  • OCT 23

    Google Ads: Optimization & Reporting

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Andy Harrison
Lead Trainer
Jacqueline Boone
Lead Trainer
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

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    Build your own training program

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    Ongoing support

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Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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