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Google Ads: Campaign Setup Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Make sure your Ads campaigns are set up to deliver the best possible return on your investment with this focused class.

This is course 11 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Best practice campaign structuring

    Gain competitive advantage

  • 2

    Create standout ad copy

    Learn how to consistently deliver top results

  • 3

    Landing page setup

    Best practice to optimize conversion rates

Course Program

Google Ads brings with it considerable opportunity. But its complexity and ever developing raft of features mean that most marketers simply are not making the most of it. Many campaigns are indeed run at a loss. This class will give you the best chance of avoiding this.

Make sure your campaign setup follows a solid structure and focuses its targeting correctly. Create compelling ad copy and calls to action, plus split-test campaigns to find out which ones work best. Gain additional expert insight into optimizing your creative and discover how to efficiently and effectively manage larger campaigns. And having tempted people into clicking, make sure your landing page strategy is optimized to deliver a return on your investment.

Stay ahead of the competition by enrolling in this learning module and arming yourself with a valuable toolkit of top techniques to build into your Google Ads activity straight away.

Ads campaign setup

  • Campaign structure: Ads campaign structure best practice for top performance
  • Ads extensions: Best practice use of Ads extensions to boost campaign results
  • Search & display network: A decision-making framework for choosing between the search & display network
  • Campaign targeting: Tried-and-tested techniques to improve audience targeting

Ads creative

  • Ad copy best practice: Clear outline of best practice methodology to increase ad click-through rates
  • Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate clicks
  • Keyword insertion tools: Hands-on guidance on when and how to use keyword insertion tools
  • Split-testing: Tried-and-testing approaches to testing ad creative
  • Promotions & offers: Detailed guidance on how to integrate PPC with promotions & offers

Ad Creative Optimization

  • Ads extensions: How to make best use to drive performance gains
  • Expanded text ads: Best practice setup
  • Dynamic adverts: Making use of keyword insertion & automatic countdowns

Managing large Ads campaigns

  • Ads Editor: Full guidance on creating large-scale campaigns
  • Ads API: Full overview of its features and benefits

Landing page strategy

  • Optimization checklist: Full checklist to optimize your landing pages to boost performance
  • Landing page testing: Tools and techniques for testing landing pages
  • Conversion rate optimization: Tactics to boost results, including deep-linking landing pages

Upcoming dates

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Andy Harrison
Lead Trainer
Jacqueline Boone
Lead Trainer
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

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    Build your own training program

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    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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