2.5 hour live event
Make sure your Facebook advertising campaigns are aimed at the right audience and deliver the best results. This course is packed with expert-led tips and techniques to help you achieve visibly better results.
This is course 6 of 20 in the:
Take these learning outputs away with you:
Upgrade your Facebook ads strategy
Tried-and-test campaign frameworks to follow
Maximize mobile results
Drive commercial return with mobile optimization strategies
Find your audience
Build a robust understanding of Facebook targeting options
Facebook is by far the world’s biggest social network – if you plan to advertise on social media, Facebook is a crucial component in your overall strategy. This intensive module ensures you get the foundations of your campaigns as strong as possible.
Gain insight into the latest platform changes and develop a working framework to ensure your campaign strategy starts from a solid base. Fine-tune your strategy for mobile and gain valuable insight into targeting ads to a wide range of audiences, including best-practice guide to creating custom audiences.
Book your place to stay ahead of the competition and ensure your future Facebook-led campaigns are a success.
Facebook Advertising Insight
- Facebook advertising evolution: Full overview of recent Facebook advertising developments
- Future developments: Detailed overview of upcoming Facebook changes and likely future direction
Facebook Advertising Campaign Strategy
- Business objective: Setting a clear commercial goal for your Facebook advertising
- Facebook advertising strategy framework: How to develop a working plan for your Facebook advertising
Facebook Mobile Advertising
- Mobile results: Understanding the higher level of performance possible on mobile
- Mobile optimization: Strategies for fine-tuning the mobile ad journey
Facebook Ad Targeting
- Audience Insights: Best practice targeting by location, demographics, interests and behaviors
- Connections targeting: How to target your ads at people who have interacted with your page or app
- Custom Audiences: Best practice guide to targeting your customer database
- Website Custom Audiences: Targeting your website visitors, recency and advanced segmentation
- Lookalike Audiences: How to target Facebook users similar to your customer profiles
- Lookalike nesting: Expanding your audience base without cannibalizing current results
- Partner categories: Maximize use of Facebook’s third-party data sets to target by a range of criteria
- Audience network: How to targets users beyond Facebook and into other mobile apps
- Case studies: Learn from other companies’ Facebook advertising successes
Learn from skilled practitioners, with first-hand experience from the front-line.
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Alison was named one of The Drum’s top 50 freelancers in the UK and also cited as "one of the most notable social media consultants in the world" in The Huffington Post, 2016. A Social Media Consultant, Speaker and Trainer with her own social media agency, Alison offers fuss-free social media solutions and coaching to those looking for expert guidance.
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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
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Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
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Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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