2.5 hour live event
Make sure your Facebook ads catch the eye by mastering the platform’s ad-creation and design tools. This module hands you the tools to deliver captivating copy as well as a striking design.
This is course 7 of 20 in the:
Take these learning outputs away with you:
Master the ad suite
Make full use of the Facebook ad types at your disposal
Craft successful copy
Best-practice advice on ad copy that works
Top ad design creative
How to design and refresh ad creative to drive ongoing results
There’s little point creating the world’s best ad strategy if it’s backed up by a poorly written, drab-looking ad. This essential module will equip you with the expert tools, tips and techniques you need to deliver an ad that both catches the eye for all the right reasons and delivers your message in a compelling way.
Discover what ad types are available – and which ones work best depending on your needs. Gain valuable best-practice help into copywriting, including calls-to-action and tone of voice, as well as design (including guidance on the 20% rule). Plus learn how to organize your ads to maximize performance.
Book this class now to ensure your digital ads do your campaigns justice.
Facebook Ad Types
- Link-click ads: Working within Facebook constrictions to maximize click-through rates
- Carousel ads: How to show continuity and tell a story with 3-5 cards
- Lead gen ads: Stimulate lead gen sign-up and context cards to provide background info
- Dynamic product ads: Promote relevant products from your catalog
- Canvas ads: Make the most of Facebook’s immersive multimedia mobile ads
- Video ads: Best practice storytelling and subtitle use to drive engagement
- Slideshow ads: Creative direction to make full use of images, music and text overlay
Facebook Ad Copy
- Facebook restrictions: Word limits and content guidelines
- Ad copy best practice: Clear outline of best practice methodology to follow
- Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
- Tone of voice: How to establish and maintain your brand tone of voice
Facebook Ad Design
- Facebook guidelines: Full overview of Facebook’s image guidelines and ad type image dimensions
- 20% text rule: Best practice recommendations for fitting within Facebook’s 20% text restrictions
- Ad design best practice: Detailed checklist to drive results from your ad designs
- Content refresh: How to avoid ad fatigue with regular, relevant content refresh
- Imagery and video: How to choose compelling imagery and/or video that will draw people to your ad
Facebook Ads Create Tool
- Best practice set-up: Step-by-step guidance on ad creation best practice
- Campaign structure: How to most effectively organize your ads to drive performance
Learn from skilled practitioners, with first-hand experience from the front-line.
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Alison was named one of The Drum’s top 50 freelancers in the UK and also cited as "one of the most notable social media consultants in the world" in The Huffington Post, 2016. A Social Media Consultant, Speaker and Trainer with her own social media agency, Alison offers fuss-free social media solutions and coaching to those looking for expert guidance.
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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
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Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
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Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
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