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Email Marketing: Strategy & Planning Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Email remains a key plank in any marketing strategy. Join this class and gain advanced insights into building a successful strategy and planning campaign.

This is course 16 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Develop a successful email marketing strategy

    Make use of proven frameworks

  • 2

    Build robust email content plans and schedules

    Guarantee deliverable results to boost success

  • 3

    Get up-to-speed

    Make effective use of the latest email marketing tools and techniques

Course Program

It may not be as fashionable as it once was, but email remains one of the most effective and versatile forms of digital marketing. But with a shifting environment and technical developments, how can you keep up with the changing face of email marketing?

Gain expert insight into the latest marketing trends and technology, including how the rise in social media has affected email use. Build a robust, deliverable email strategy with clear goals and frameworks in place. Prepare a thorough marketing plan including industry benchmarking and competitive analysis. And plan campaigns that resonate with subscribers and contain compelling content.

Sign up now to get the most up-to-date email marketing guidance and set plans in place to make the most of this cost-effective and reliable marketing channel.

Email marketing insight

  • Getting up-to-speed: The latest email marketing trends and usage rates
  • Technology updates: Full briefing on the latest email technological innovations
  • Social media & email: Understanding the effects of the rise of social media on email use
  • Future developments: Guidance on how email may change in the future and how to plan for it
  • Latest trends: Outline of the most recent technical developments and product releases
  • Latest techniques: Showcase of latest inspiring email marketing strategies
  • Future trends: Outlining what future trends to expect in email marketing

Email marketing strategy

  • Business opportunity: Understanding the business opportunities presented by email marketing
  • Goal setting: How to set clear objectives for your email marketing
  • Strategy framework: Clear framework for developing a coherent plan for your email marketing
  • Tactical breakdown: Full checklist of different business outputs that can be delivered with email
  • Permission marketing: Understanding the dynamics of opt-in marketing
  • Integration: Best practice to integrate email at the core of your digital marketing strategy
  • Budgeting: Guidance on setting realistic budgets
  • Resourcing: Guidance on building an inhouse email marketing team or outsourcing

Email marketing planning

  • Competitive analysis: Tools and techniques to assess your competitors’ activity
  • Industry benchmarking: How to benchmark your performance and forecast realistically
  • Legal regulations: Making sure you operate within legal guidelines
  • Email Service Providers (ESPs): Decision framework for selecting your ESP
  • Schedule planning: How to build a working schedule with appropriate frequency and volume levels

Email campaign planning

  • Content planning: Developing an email content strategy that resonates with your subscribers
  • Integration: Planning email content in line with wider marketing initiatives
  • Trust & rapport: Building trust with your subscriber rate and accord to increase frequency rates

Upcoming dates

  • JUN 24

    Email Marketing: Strategy & Planning

    Join today
  • AUG 5

    Email Marketing: Strategy & Planning

    Join today
  • NOV 4

    Email Marketing: Strategy & Planning

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Trainer
Adam Wallschlaeger
Trainer
Tim Lamont
Trainer
Jacqueline Boone
Lead Trainer
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Adam Wallschlaeger
Adam has a passion for helping people solve their problems. Training is a natural role for him, as it brings the opportunity to both impart knowledge and challenge common thoughts through asking questions and diving deeper into your current strategy.
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Alex Holden

    Alex Holden

    Trainer

    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

  • Adam Wallschlaeger

    Adam Wallschlaeger

    Trainer

    Adam has a passion for helping people solve their problems. Training is a natural role for him, as it brings the opportunity to both impart knowledge and challenge common thoughts through asking questions and diving deeper into your current strategy.

  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

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    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

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    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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