2.5 hour live event
Make sure your email list and database management are best in class with this learning streams module.
This is course 18 of 24 in the:
Take these learning outputs away with you:
Customer acquisition & retention
Learn advanced list segmentation techniques
Target key customer personas
Improve your email deliverability
Get the latest technical guidance
Email marketing is both flexible and reliable, cost-effective and yet potentially lucrative. It’s critical, however, that you acquire and manage subscribers to your lists in the right way, and this is where this learning module earns its corn.
Fine-tune your customer acquisition methods to drive new subscribers, but also develop the tools and techniques you need to both retain those subscribers and convert them into customers. Improve the quality of your email list to boost deliverability rates and avoid spam complaints. Learn how to segment your audience to target more effectively and master remarketing methods.
- Customer acquisition: Checklist of different acquisition methods available, across multiple channels
- Email subscriptions: Tactics to convert web visitors to email subscribers
- Registration processes: Fine-tuning the registration process to reduce dropouts
- Customer retention: Full outline of customer retention strategies at your disposal to retain your email list
- Customer contact: How to build a touch point strategy that complements your other marketing efforts
- Frequency schedules: Best practice guidance to avoid high unsubscribe rates
Email list management
- List quality: Clear steps to improve your list quality and engagement rates
- Non-responsive emails: Best practice management to optimize your list
- Unsubscribes: Best practice guidance on minimizing unsubscribe rates
- Spam complaints: How to mitigate and manage spam complaints
- Segmentation planning: How to segment your database to drive commercial results
- Realistic segmentation: How to avoid over segmenting your database and distracting effort
- Data identification: A checklist of different data sets to build possible data segments
- Behavioral data: Segmenting your database based upon user interactions
- Retargeting: Understanding business opportunities to be gained from email retargeting
- CRM retargeting: How to set-up display retargeting activity to specific database segments
- Inbox deliverability: Clear checklist to improve your email deliverability
- Email browsers: Full overview of how to test for email reader compatibility
- Spam protection: How to make sure you are not undeservedly classified as a spammer
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Adam has a passion for helping people solve their problems. Training is a natural role for him, as it brings the opportunity to both impart knowledge and challenge common thoughts through asking questions and diving deeper into your current strategy.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
Trusted and proven
Imparture is leading light, globally, in digital skills training.
92% of past attendees would recommend Imparture.
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A course rating of 9/10 from Fortune 500 companies.
9/10 Trainer score
Our trainers score 9.24/10 from course attendees.
Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Full, unrestricted access for a year
Streams allows you to build your own program of live, online training, covering the most essential and in-demand digital disciplines.
Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
A dedicated course concierge to you build your program
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