2.5 hour live event
How do you encourage your subscribers to open – never mind read – your marketing emails? This class has all the answers.
This is course 17 of 24 in the:
Take these learning outputs away with you:
Craft compelling copy
Drive clicks and calls to action
Create persuasive email designs
Resonate with your subscribers
HTML build best practice
Optimize for email deliverability
Content naturally plays a key role in email – your messaging and email design will ultimately decide if your subscribers take the next step on their marketing journey. This dedicated module focuses on designing, writing and building your emails.
Start with your email design (and landing pages) – employ consistent branding, colors and design elements and discover about key concepts such as preview panes and “above the fold”. Discover how to persuade your subscribers to convert. Gain insights into HTML and the benefits of good coding for deliverability. Then develop market-leading copywriting skills – boost call-to-actions, write persuasively and make your emails easier to scan.
Get best-practice insight into copy and creative that works to drive click-throughs and conversions by signing up now.
- Company branding: The importance of creating a consistent brand presence across your campaigns
- Color design: Best practice guidance on color psychology
- Font selection: Guidance on selecting an appropriate font that delivers results
- User navigation: Understanding how a reader navigates an email and designing around this
- Preview pane: How to adapt your design to fit best to the email preview pane
- Above the fold: Optimizing your design to maximize key content above the fold
- Responsive design: Understanding the merits of responsive design and meeting mobile needs
- Conversion planning: Best practice design to improve your conversion rate
- Persuasion triggers: How to deploy persuasion triggers to drive conversions
- Landing page design: Conversion rate optimization to improve results
HTML email build
- Technical overview: Full guidance on the email delivery merits of effective HTML coding
- HTML Vs. text: Understanding the different delivery rates
- Multi-part MIME: How to send Multi-part MIME and other formats
- HTML guidelines: HTML and CSS guidelines for different email browsers
- Email templates: How to source and fine-tune email design templates
- Call-to-action: Expert guidance on building clear call-to-action into your copy
- Persuasive copywriting: How to write to coerce rather than directly sell
- Copywriting checklist: Advanced checklist to up your copywriting game
- Tone of voice guidelines: Developing a company email style guide to drive consistency
- Scannability: Tips and techniques to make your emails more easily digestible
- Copy length: Understanding the merits of both short and long form copy
- Subject lines: Subject line best practice to drive open rates
- From field: Maximizing use of the from field to create consistency and drive open rates
Email Marketing: Copywriting & Email DesignJoin today
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Adam has a passion for helping people solve their problems. Training is a natural role for him, as it brings the opportunity to both impart knowledge and challenge common thoughts through asking questions and diving deeper into your current strategy.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Streams allows you to build your own program of live, online training courses, covering the most essential and in-demand digital disciplines.
Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
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