2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
You won’t get far with your digital product if you don’t keep an eye on what the competition is doing. Our third of four classes exploring digital product developments opens with a full rundown of how to incorporate the market into your research through gauging the competition.
The module also reveals how to ensure your UX design – the front-end of your product – is as user-friendly and appealing as it needs to be. You’ll also find out what new interfaces are trending in 2019 and how to start incorporating agile principles into the development process to ensure you’re able to react to changing scenarios. Book now to ensure your product management skills are fully rounded.
Key benefits
Take these learning outputs away with you:
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1
Competitive research
Round off your product research by incorporating the competition into your thinking
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2
Incorporate strong UX
How to ensure your product ticks all the right boxes from a user-experience perspective
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3
Stay on top of developing trends
Get a full rundown of Voice, Internet of Things and other new and emerging interfaces
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Embrace Agile development
Incorporate agile elements such as user stories into your product development
Course Program
Competitive & market research
- Competitor analysis: Best-practice guidance to tips and tools to compare your feature or business idea with the competition
- Competitor landscape: Techniques to ascertain the differences between products already in the marketplace
- Determine size of opportunity: How to establish the viability of your idea using estimation tools
- Competitive strategies: Complete overview of available strategies, and how to develop your own strategy using five key components
User adoption
- Adoption strategies: How to ensure your B2B or B2C product or service has every chance of success
UX design terminology & value proposition
- Jargon busted: Discover what UX, UI, IA and IxD mean, and the differences between them
- Build a strong value proposition: Put together your business’s value proposition as well as its value to the market
- UX best-practice: Tools and techniques to ensure your product scores maximum points for usability
Digital experience trends & predictions
- 2019 trends: Ensure you’re abreast of the latest digital CX developments
- IoT and Voice: Understand these game-changing developments and their key role in product development – today and tomorrow
Agile scenarios & storyboards
- Communicate customer needs: How to raise awareness with other stakeholders through user stories, plus prioritize feature options
- Agile product development: Full rundown, including how to incorporate Epics and user stories into development sprints
Upcoming dates
Apr 2
Digital Product Management: Part 3
Join todayMay 21
Digital Product Management: Part 3
Join todayJul 16
Digital Product Management: Part 3
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Terrance Kirkwood
Trainer
Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.
Brittney Posternock
Trainer
Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.
Julie St. John
Trainer
Julie brings over 15 years of customer experience strategy, product innovation, & digital production with an emphasis on data & marketing technology. Julie cut her teeth at the world's largest digital consulting agencies serving clients like Ford & Google.
Andrew Lloyd Gordon
Trainer
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
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