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Digital Product Management: Part 3 Online Module - Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

You won’t get far with your digital product if you don’t keep an eye on what the competition is doing. Our third of four classes exploring digital product developments opens with a full rundown of how to incorporate the market into your research through gauging the competition.
The module also reveals how to ensure your UX design – the front-end of your product – is as user-friendly and appealing as it needs to be. You’ll also find out what new interfaces are trending in 2019 and how to start incorporating agile principles into the development process to ensure you’re able to react to changing scenarios. Book now to ensure your product management skills are fully rounded.

Key benefits

Take these learning outputs away with you:

  • 1

    Competitive research

    Round off your product research by incorporating the competition into your thinking

  • 2

    Incorporate strong UX

    How to ensure your product ticks all the right boxes from a user-experience perspective

  • 3

    Stay on top of developing trends

    Get a full rundown of Voice, Internet of Things and other new and emerging interfaces

  • 4

    Embrace Agile development

    Incorporate agile elements such as user stories into your product development

Course Program

Competitive & market research

  • Competitor analysis: Best-practice guidance to tips and tools to compare your feature or business idea with the competition
  • Competitor landscape: Techniques to ascertain the differences between products already in the marketplace
  • Determine size of opportunity: How to establish the viability of your idea using estimation tools
  • Competitive strategies: Complete overview of available strategies, and how to develop your own strategy using five key components

User adoption

  • Adoption strategies: How to ensure your B2B or B2C product or service has every chance of success

UX design terminology & value proposition

  • Jargon busted: Discover what UX, UI, IA and IxD mean, and the differences between them
  • Build a strong value proposition: Put together your business’s value proposition as well as its value to the market
  • UX best-practice: Tools and techniques to ensure your product scores maximum points for usability

Digital experience trends & predictions

  • 2019 trends: Ensure you’re abreast of the latest digital CX developments
  • IoT and Voice: Understand these game-changing developments and their key role in product development – today and tomorrow

Agile scenarios & storyboards

  • Communicate customer needs: How to raise awareness with other stakeholders through user stories, plus prioritize feature options
  • Agile product development: Full rundown, including how to incorporate Epics and user stories into development sprints

Upcoming dates

  • Apr 2

    Digital Product Management: Part 3

    Join today
  • May 21

    Digital Product Management: Part 3

    Join today
  • Jul 16

    Digital Product Management: Part 3

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Terrance Kirkwood
Trainer
Brittney Posternock
Trainer
Julie St. John
Trainer
Andrew Lloyd Gordon
Trainer
Terrance Kirkwood
Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.
Brittney Posternock
Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.
Julie St. John
Julie brings over 15 years of customer experience strategy, product innovation, & digital production with an emphasis on data & marketing technology. Julie cut her teeth at the world's largest digital consulting agencies serving clients like Ford & Google.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Terrance Kirkwood

    Terrance Kirkwood

    Trainer

    Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.

  • Brittney Posternock

    Brittney Posternock

    Trainer

    Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.

  • Julie St. John

    Julie St. John

    Trainer

    Julie brings over 15 years of customer experience strategy, product innovation, & digital production with an emphasis on data & marketing technology. Julie cut her teeth at the world's largest digital consulting agencies serving clients like Ford & Google.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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