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Digital Product Management: Part 2 Online Module - Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

You’ve got a great product idea, but before throwing your weight behind it, make sure you’ve established its viability, both as a product and within the wider market. This second class reveals how the digital product development process works before arming you with the tools to make informed decisions about whether to proceed with a product idea.
You’ll learn how to perform robust customer research – including developing a persona of your target customer – plus use that to help validate your idea, using a Minimum Viable Product. Finally, you’ll also make sure your business model is set up correctly to help deliver your product successfully to market.

Key benefits

Take these learning outputs away with you:

  • 1

    The product development process revealed

    Discover the different approaches and how to use design solutions to fix identified problems

  • 2

    How to identify your customer

    Discover your target market and build a clear persona of your ideal user

  • 3

    Validate your product

    Determine if your product has a strong market fit and learn how to develop a Minimum Viable Product

  • 4

    Build a robust business model

    Ensure your product survives and thrives in the challenging digital market.

Course Program

Digital product development process

  • Agile and Waterfall approaches: Discover the differences between these two approaches to product development
  • Use design to solve identified problems: How to implement practical design solutions to problems

Customer research & persona development

  • Identify your target customer: Best-practice tools and techniques to clearly establish your ideal user
  • Importance of customer research: Understand the critical role customer expectations play in determining if your product will succeed
  • Observe and analyze: Proven customer research methodologies revealed
  • Conduct in-depth research: How to use interviews and focus groups
  • Develop clear user personas: Best-practice guidance on drawing from your customer research

Product validation & mvp

  • Determine product fit: How to validate your ideal customer to see if your product meets their needs
  • Market viability: How to confirm market fit and the potential for success
  • Minimum Viable Product: Why it’s crucial to develop an MVP, plus step-by-step development to reach and then evolve your MVP into something that fits both product and market

Building your business model

  • Establish a framework: Build a canvas to describe your plans clearly
  • Business model components: Know what they are and how they link together
  • Business model rundown: Comprehensive summary of the various models available
  • Innovate to survive: The importance of innovation in your business model

Upcoming dates

  • Mar 28

    Digital Product Management: Part 2

    Join today
  • May 16

    Digital Product Management: Part 2

    Join today
  • Jul 11

    Digital Product Management: Part 2

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Terrance Kirkwood
Trainer
Brittney Posternock
Trainer
Julie St. John
Trainer
Andrew Lloyd Gordon
Trainer
Terrance Kirkwood
Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.
Brittney Posternock
Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.
Julie St. John
Julie brings over 15 years of customer experience strategy, product innovation, & digital production with an emphasis on data & marketing technology. Julie cut her teeth at the world's largest digital consulting agencies serving clients like Ford & Google.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Terrance Kirkwood

    Terrance Kirkwood

    Trainer

    Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.

  • Brittney Posternock

    Brittney Posternock

    Trainer

    Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.

  • Julie St. John

    Julie St. John

    Trainer

    Julie brings over 15 years of customer experience strategy, product innovation, & digital production with an emphasis on data & marketing technology. Julie cut her teeth at the world's largest digital consulting agencies serving clients like Ford & Google.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

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Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

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Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

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Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

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