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Digital Product Management: Part 1 Online Module - Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Digital Product Management is a multi-skilled role, requiring ability across a range of tasks. In this first module you’ll discover what makes a good product manager, and what roles and responsibilities are required of them. You’ll also learn how customer experience plays a crucial role and learn how to identify your customer as well as how to map their journey. You’ll also determine the differences between product-oriented and market-oriented organizations, and how to switch to the latter to become more agile.

Key benefits

Take these learning outputs away with you:

  • 1

    Roles and responsibilities

    Learn what makes a good Product Manager, plus what this career path entails

  • 2

    Define your customer

    Ensure you and your organization know exactly who your customer is

  • 3

    Map the customer journey

    Learn how to make use of customer journey maps to help product development

  • 4

    Become market-oriented

    Move away from product orientation to become more responsive to market demands

Course Program

Product management – roles & responsibilities

  • What makes a Product Manager: How to determine their roles and responsibilities
  • Qualities to look for: Discover what makes a good Product Manager as well as the career opportunities available

Customer experience in product management

  • Define your customer:Make sure you and your organization are in alignment as to who your customer is
  • Map the customer journey: Discover how to build, read and make use of customer journey maps

Product versus market orientation

  • Learn the differences:Understand what product orientation and market orientation mean
  • Become more market driven: Expert tips on market orientation management, including how to become more responsive

Upcoming dates

  • Mar 26

    Digital Product Management: Part 1

    Join today
  • May 14

    Digital Product Management: Part 1

    Join today
  • Jul 9

    Digital Product Management: Part 1

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Terrance Kirkwood
Trainer
Brittney Posternock
Trainer
Julie St. John
Trainer
Andrew Lloyd Gordon
Trainer
Terrance Kirkwood
Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.
Brittney Posternock
Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.
Julie St. John
Julie brings over 15 years of customer experience strategy, product innovation, & digital production with an emphasis on data & marketing technology. Julie cut her teeth at the world's largest digital consulting agencies serving clients like Ford & Google.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Terrance Kirkwood

    Terrance Kirkwood

    Trainer

    Terrance Kirkwood is the Senior Design Manager for Microsoft’s Mobile Device Management Team. He has over 15 years experience as a UX professional working in a wide variety of industries including Hi-Tech, Finance, Bio-Tech, Industrial and Consumer Goods. In addition to his work at Microsoft, he coaches and instructs Product Development and UX Best Practices to technology startups, non-profits and students. Terrance holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago and a Computer Engineering degree from the University of Illinois.

  • Brittney Posternock

    Brittney Posternock

    Trainer

    Brittney is a UX educator and freelance designer with a background in hospitality, strategy, and operations. Working in Sketch and InVision to bring products to life, she is passionate about the importance of user-centered design across all industries.

  • Julie St. John

    Julie St. John

    Trainer

    Julie brings over 15 years of customer experience strategy, product innovation, & digital production with an emphasis on data & marketing technology. Julie cut her teeth at the world's largest digital consulting agencies serving clients like Ford & Google.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

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Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

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Is there a discount for multiple participates from the same organization?

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