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Digital Marketing Refresher – Latest Techniques Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Find out how to apply the latest digital marketing innovations to your organization or business strategies with this hands-on course packed with best-practice tips and techniques.

This is course 23 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Updated techniques to engage your ideal customer

    Know when, where, and what to post to drive better results across all digital marketing platforms

  • 2

    Leverage best practices

    Learn from tried and true case studies that show the latest techniques for customer growth and influencing the buyer’s journey

  • 3

    Maximize your tool kit

    Drive results with an upgraded guide of the latest apps, sites, and third-party providers that will enhance your overall digital strategy

Course Program

This course naturally complements our Digital Marketing Refresher – What’s Changed course to take a more practical, in-depth look at how the latest changes have influenced the latest marketing and advertising strategies, plus the way in which performance is measured.

Start by discovering how to incorporate the latest best-practice skills and strategies into your digital and content campaigns. Find out how SEO has changed and what you need to do to keep up, and ensure your social media presence is taking advantage of the latest updates. Discover the latest apps, techniques and tips to continue delivering tangible results through email, create better ads with Ads and make sure you understand how to leverage the latest changes to Google Analytics to accurately measure the results of your efforts.

Sign up now to take full advantage of the latest insights and developments in the world of digital marketing.

Digital strategy

  • Latest trends and techniques: learn up-to-date skills and strategies on what matters most in your current digital marketing framework and campaigns

Content strategy

  • Content approach: insights into the latest tools and techniques across all digital marketing channels that inspires customers to take action

SEO

  • Search marketing insights into relevant updates: learn more about the Google knowledge graph, entity search, and search quality rankings

Social media

  • Drive results: fuel social media success with the latest techniques and tools on how to continually grow your community with algorithmic and platform changes

Email marketing

  • Testing and conversion: learn the latest apps, tools, and tricks to create compelling email content that retains and converts your ideal customer

Ads & digital display

  • Create better ads: attain results through the latest techniques and best practices on types of ads, ad creative, and custom audiences that speak to your target audience(s)

Digital measurement

  • Google Analytics & Social Media Measurement Platforms: learn of the latest apps, tools, and techniques for maximizing your results based on GA and social updates

Upcoming dates

  • FEB 27

    Digital Marketing Refresher – Latest Techniques

    Join today
  • JUN 19

    Digital Marketing Refresher – Latest Techniques

    Join today
  • SEP 18

    Digital Marketing Refresher – Latest Techniques

    Join today
  • DEC 11

    Digital Marketing Refresher – Latest Techniques

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Trainer
Jacqueline Boone
Lead Trainer
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Alex Holden

    Alex Holden

    Trainer

    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

  • 3

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    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

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    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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