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Digital Marketing Foundation, Part 4 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Complete your Digital Marketing Foundation skillset with this fourth online module. Discover how to incorporate CRO into your campaigns to deliver higher ROI, plus gain the core skills required to track the success (or otherwise) of your marketing efforts

This is course 4 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Develop a successful digital strategy

    Make use of proven frameworks

  • 2

    Set clear objectives

    Guide your campaigns to a successful conclusion

  • 3

    Understand content's critical role

    Develop a coherent plan for your content

  • 4

    Amplify your message

    Deliver the right kind of content that strikes a chord and encourages your audience to share

Course Program

Success in digital marketing is usually measured in conversions, whether it’s sales, signups or some related activity. This Digital Marketing Foundation module equips you with the tools you need to both measure success and find ways of refining your conversion efforts to deliver a measurable uplift in performance.

Start by getting to grips with Conversion Rate Optimization. Learn about the business opportunities it offers, including its positive effect on ROI. Find out how to optimize your value proposition and perform a website conversion audit. Also get full guidance on setting up an A/B testing program to help measure the effect of different approaches.

Finally, discover how to measure your campaign with the help of Google Analytics. Gain best-practice advice on configuring your account and setting up user profiles. Uncover the top metrics required to track results. Set goals to fit your commercial objectives. Learn how to use a conversion funnel to discover where visitors leave before converting into customers. And find out how to correctly attribute results to specific channels.

You’ll end the course with a clear picture of how to get started measuring your digital campaign, plus discover ways and means of improving results through ongoing testing and other techniques. Sign up now and transform your digital marketing skillset into best in class.

Conversion Rate Optimization

  • ROI gain: Understanding the business opportunities presented by CRO
  • Value proposition optimization: How to improve your value proposition and increase conversion
  • Conversion audit: How to audit your website conversions
  • A/B testing: Full guidance on how to set-up an A/B testing program

Google analytics

  • Configuration: Clear checklist to follow to best configure your account and profiles
  • Metrics: Clear guidance on the top metrics to use to track results
  • Goal setting: Best practice guidance on goal setting to fit with your commercial objectives
  • Conversion funnel visualization: How to uncover where visitors leave your funnel
  • Multi-channel funnels: How to allocate conversions when multiple marketing channels are involved
  • Attribution modelling: Best practice guidance on how to attribute results to respective channels

Upcoming dates

  • MAR 21

    Digital Marketing Foundation, Part 4

    Join today
  • MAY 9

    Digital Marketing Foundation, Part 4

    Join today
  • JUN 27

    Digital Marketing Foundation, Part 4

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Trainer
Jacqueline Boone
Lead Trainer
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Alex Holden

    Alex Holden

    Trainer

    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.

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How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Course concierge

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Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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