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Digital Marketing Foundation, Part 2 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Develop your social media strategy and improve your email marketing techniques to help widen your digital marketing messages with the help of this Digital Marketing Foundation online course, the second in a series of four.

This is course 2 of 24 in the:

Digital Marketing Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Plan a killer social media strategy

    Amplify your campaign messages

  • 2

    Grow your social community

    Manage online conversations more effectively

  • 3

    Develop an email marketing framework

    Boost subscriber growth and conversions

  • 4

    Spice up your emails

    Improve email design and hone your copywriting skills

Course Program

These days, no digital marketing campaign worth its salt ignores the power of social media. In this learning module, you’ll be armed with the tools needed to build and deliver a strategy geared towards amplifying your message. You’ll also discover how email remains a key plank in any digital marketing activity.

Learn how to plan a successful social strategy for your brand or client: develop a framework that identifies which social platforms best fit your objectives, prioritizing your time and resources accordingly. Also discover how to use social media listening to catch negative feedback and avert crises before they develop. Engage with your community and discover how to grow it organically, plus tap into the most effective paid advertising options to magnify it further.

Reacquaint yourself with the benefits of email marketing – gain a full checklist of different business outputs it can deliver, plus construct a strategy that will resonate with your subscribers. Gain a clear understanding of the dynamics of opt-in marketing, find out how to acquire new customers and improve your email design and copywriting with our best-practice tips and checklist.

Enroll now to double-down your digital marketing efforts across social and email.

Social media strategy

  • Planning: Developing a successful social strategy for your brand or client
  • Platform strategy: How to focus your time across social platforms that best fit your business objectives
  • Listening: How to best monitor conversations online and preempt breaking crises
  • Community engagement: How to best engage with your community and manage negative comments
  • Community growth: Proven techniques for organically growing a targeted community across your platforms
  • Paid boost: Maximize use of paid advertising options to boost your community growth

Email marketing

  • Business opportunity: Understanding the business opportunities presented by email marketing
  • Tactical breakdown: Full checklist of different business outputs that can be delivered with email
  • Email marketing strategy: Developing an email marketing strategy that resonates with your subscribers
  • Permission marketing: Understanding the dynamics of opt-in marketing
  • Customer acquisition: Checklist of different acquisition methods available, across multiple channels
  • Email design: Best practice guidance on email design and development
  • Copywriting checklist: Checklist to up your copywriting game

Upcoming dates

  • MAR 14

    Digital Marketing Foundation, Part 2

    Join today
  • MAY 2

    Digital Marketing Foundation, Part 2

    Join today
  • JUN 20

    Digital Marketing Foundation, Part 2

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Trainer
Jacqueline Boone
Lead Trainer
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
  • Alex Holden

    Alex Holden

    Trainer

    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

  • Jacqueline Boone

    Jacqueline Boone

    Lead Trainer

    Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.

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Find out more

Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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Trusted and proven

Imparture is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Imparture.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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