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Google Analytics: Data Collection Set-up & Configuration Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Gain essential insight into using Google Analytics to track the performance of your website with this learning module. Arm yourself with the key tools and techniques you need to track, analyze and share site performance and visitor behavior.

This is course 6 of 17 in the:

Google Analytics Intensive Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    How to install Google Analytics

    Set it up correctly on your website

  • 2

    Exploring the data

    Start making sense of the information GA provides

  • 3

    Sharing reports with others

    Ensure that lessons learned from analytics are available to all your team

Course Program

How can you be sure that you’re collecting the data you need to deliver meaningful analytics? This focused module arms you with the tools you need to ensure you’re using Google Analytics to the best of its abilities.

Set up your Google Analytics account and place your website code correctly. Familiarize yourself with the Google Analytics dashboard and get your reporting into place, aligned to meaningful goals. Learn how to visualize your user’s journey, segment your audience and discover what they’re searching for. Set up automated reports to share metrics and insights with all your team.

Book now to ensure you’re making the best use of Google Analytics for your business needs.

Configuration

  • Creating a Google Analytics Account: discover how to create a new Google Analytics account and how to get the website code you need
  • Install your tracking code: understand how and where the tracking code is used and how to install it
  • Test your install: check your install has gone smoothly and how to correct any mistakes

Key Interface Features

  • Become familiar with the layout: explore the GA interface, how its laid out, key features, the search function and Help Guides
  • Simple Reporting: define reporting periods and start making simple observations of your Visitors and their behavior
  • Creating Goals: learn the importance of choosing and creating Goals and how to generate them in GA

Basic Tracking

  • Visualize the User Journey: use Behavior Flow reports to see how people interact with your site and where potential problems might be
  • Adding Basic Filters: see how easy it is to segment visitors by applying standard filters
  • Analyzing Site Search: discover what your visitors are looking for by exploring the search terms they use

Dashboard Automation

  • Automate your Reporting: save time and be more efficient by automating your reporting with easy to set-up rules and triggers
  • Export Functions: understand how to export GA data into various different formats and for various business purposes
  • Share the Data: ensure that members of your team, colleagues and agency partners benefit from the insight GA provides

Upcoming dates

  • OCT 2

    Google Analytics: Data Collection Set-up & Configuration

    Join today
  • NOV 21

    Google Analytics: Data Collection Set-up & Configuration

    Join today

Trainers

Learn from skilled practitioners, with first-hand experience from the front-line.

Tim Lamont
Trainer
Andy Harrison
Lead Trainer
Andrew Lloyd Gordon
Trainer
Tim Lamont
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Andy Harrison
Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
  • Tim Lamont

    Tim Lamont

    Trainer

    Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.

  • Andy Harrison

    Andy Harrison

    Lead Trainer

    Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates.

  • Andrew Lloyd Gordon

    Andrew Lloyd Gordon

    Trainer

    Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

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Each live stream lasts 2.5 hours

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Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

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Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

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Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

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