2.5 hour live event
Raise your content strategy to industry best-practice levels with this learning module that gives you the core you need to develop compelling content for your audience. Get up-to-speed with the latest content strategy developments and gain the skills to put them into play.
This is course 16 of 20 in the:
Take these learning outputs away with you:
Develop a successful content strategy
Make use of proven frameworks
Advanced targeting techniques
Discover how to resonate with the right audience
Achieve the right mix across social, search and paid channels
Content is king. The catchphrase bandied about marketing agencies, publications and conferences may feel overused, but it’s popular for a reason: it’s true. Social media gives you unprecedented levels of direct access to your customers taking you straight to their front door. But without the right content, your messages won’t hit home.
That’s where this module comes in. Develop a robust content marketing strategy framework, then discover how to create a range of social media strategies spanning paid, owned and earned content over popular platforms. Choose the best platforms for your content, and discover how to optimize them for SEO. Also gain valuable insights into audience targeting and messaging.
Book now and you’ll complete this course armed with everything you need to develop a winning content strategy across web, mobile and social.
- Business opportunity: Understanding the business case for content marketing
- Content marketing objective: Setting a tangible business objective
- Content strategy: How to build a successful content marketing strategy framework
- Integration: Syncing your content marketing with your wider digital marketing strategy
- Content: The role of content in a successful digital marketing strategy
Social media content strategy
- POE: Establishing a Paid, Owned and Earned strategy
- Planning: Developing a successful social strategy for your brand or client
- Ethics: Guidance on the codes of ethics and expected methods of engagement online
- Legalities: Understanding the legal constrictions of engaging in social activity
- Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites
- Platform selection: How to plan content distribution across relevant social platforms
- Platforms overview: Understanding the merits of Facebook, Twitter, blogging, YouTube, LinkedIn, Instagram, Pinterest, Vine and others
- Content optimization: How to best plan your content for SEO
- Authorship: Step-by-step guidance on authorship best practice
- Internal linking strategy: Expert recommendations on how to maximize SEO gain
- Audience segments: How to split your audience into different groups, linked to your business objectives
- Audience personas: Guidance on developing profiles for each of your audience segments
- Location: Advice on how best to determine your audience’s social media habits and platforms of choice
- Audience research: Recommended tools to research key topics and themes and driving conversation
- Role of messaging: Understanding the role of messaging in ensuring content delivers desired results
- Message matrix: How to create a balance of key messages that reflects your business objectives
Learn from skilled practitioners, with first-hand experience from the front-line.
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Daphne began teaching Imparture's courses in New York before relocating to Dallas. She is a social media consultant who has over five years of training, coaching and workshop experience. As a lead trainer for Imparture, Daphne teaches our marketing and recruitment courses in Dallas and New York.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Andrew Lloyd Gordon
Andrew has 17 years’ experience as a Digital Marketing Consultant, Speaker and Trainer. He helps organisations create modern digital marketing systems and improve ROI through strategic reviews, multi-channel marketing campaigns and more specific services, from web analytics to social media marketing.
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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
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Each live class will include an opportunity to take part in group exercises with fellow course participants.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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