2.5 hour live event
Ensure your content is seen by as many eyes as possible with this module covering promotion and measurement.
This is course 14 of 24 in the:
Take these learning outputs away with you:
Boost your web traffic and lead generation
Learn how to use targeted content promotion
Develop a multi-channel distribution strategy
Ensure your content is spread far and wide
Advanced content measurement
Discover how to prove success
It doesn’t matter how strong your content is, if it’s not being distributed properly, promoted adequately and visible to enough people, it’s not doing its job. If you’re struggling to get your content seen, then this module is an essential addition to your learning stream.
Discover how to distribute your content to different audiences through content segmentation. Find out how to plan in social media and syndication via RSS or video. Gain best-practice skills in promoting your content organically and through paid sources. Spread your marketing message to mobile and offline. Discover how to manage communities and build your reputation, even when dealing with crises. Get the lowdown on the latest content management tools. And build an analytics platform that helps you measure your content’s reach and helps you drive growth.
It's all here – so enroll now to take your content distribution and marketing to new heights.
Content distribution & promotion
- Audience content segmentation: Delivering different content to different audience segments
- Social media planning: Full overview of the vital role social plays in content distribution
- Content syndication: Best practice use of RSS and video syndication services
- Online influencers: How to work with influencers to widen reach
- Email marketing: The important role of email newsletters and targeted campaigns
- Display advertising: Traffic generation via display ads and retargeting
- Programmatic advertising: Understanding the role marketing automation can play
- Affiliate marketing: Partnering with affiliate sites to widen your distribution channels
- Mobile marketing: Mobile apps, QR codes, NFC beacons and SMS alerts to drive views
- Offline marketing: How to extend your distribution efforts offline
Community & reputation management
- Comments management: Best practice timely response and dealing with negative comments
- Engagement rate: Checklist to improve positive engagement levels
- Crisis management: How to use content marketing for effective reputation management
Content marketing management
- Tools: Full overview of recommended content marketing tools
- What does success look like?: How to tie back your analytics to your overarching content goals
- Content analytics framework: Tried-and-tested metrics for measuring performance
- Google Analytics: Advanced techniques to track web traffic and page views
- Search performance: How to measure impact in search engines
- Platform specific: Full overview of free proprietary analytics tools available on all social platforms
- Measurement tools: Advice on the free tools available online for tracking content results
- Competitor benchmarking: How to gauge your performance with key competitors and wider industry
Learn from skilled practitioners, with first-hand experience from the front-line.
Adam has a passion for helping people solve their problems. Training is a natural role for him, as it brings the opportunity to both impart knowledge and challenge common thoughts through asking questions and diving deeper into your current strategy.
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
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