2.5 hour live event
Tap into expert guidance from the frontline and boost your content marketing creative strategy with this packed learning module. Join this advanced two-day workshop to boost your content marketing with expert top level guidance from the frontline. Make best use of the latest tools and platform developments. Learn from industry best practice to significantly increase your content marketing results.
This is course 15 of 24 in the:
Take these learning outputs away with you:
Develop your content strategy
Use proven frameworks to ensure success at every step of the process
Create standout content
Master the latest production tools and techniques
Learn the latest content marketing tools
Gain a competitive edge by staying up to date
Content marketing is the unifying element that brings all other digital marketing ecosystem elements together. It connects your web presence – via search, social media, online advertising and all the other channels – to your audience. It’s crucial for driving brand awareness, lead generation and ultimately sales.
Update your view of the content marketing landscape, including a look at the latest trends and statistics. Gain a firm understanding of all the various content types available from the written word to interactive, video and aggregated content. Develop a strong content production plan spanning copywriting, photography and other related elements. Become a publishing master by learning best-practice guides to everything from choosing domains and content management systems to encouraging staff advocacy and creating a fail-safe approval process.
Sign up now to give yourself a coherent view of the business opportunity that content marketing presents and the hands-on skills to put this knowledge into practice.
Content marketing landscape
- Content consumption: Trends and statistics depicting online behavior today
- Content marketing: Trends and statistics outlining corporate content marketing activity
- What makes content successful?: Characteristics of successful content
- Web analytics revolution: Technical developments that make content marketing highly measurable
- Written word: FAQs, glossaries, reports, whitepapers, newsletters, microsites and more
- Visual & spoken word: Full overview of audio, video and infographic opportunities
- Interactive content: Apps, games, competitions and webinars
- PR-led content: Best practice guidance on how to ‘newsjack’ major developments
- Aggregated content: How to best assimilate content from multiple sources
- Internal content: Leveraging intranets to publicize content internally
- Customer & user-generated: Expert advice on stimulating user-generated content
- Events-related content: Full outline of content opportunities tied to events
- Third parties: How to integrate third party content into your plans
- Production guidelines: How to develop a policy to ensure consistent quality and brand positioning
- Copywriting: Tried-and-tested techniques for drafting effective social copy
- Photography: Directions on creating successful photographic content for social
- Video production: Guidelines on creating online video that drives results
- Microsites & Apps: Third party outsourcing guidelines and supplier recommendations
- Domain choice: Main, sub-domain, separate domain and external hosted solution benefits
- Content Management Systems: Best practice set-up and use
- Digital Asset Management Systems: Best practice set-up and use
- Publishing on 3rd party sites: Site selection criteria and best practice checklist
- Approval process: Establishing an approval and signoff process prior to publishing
- Staff advocacy: How to encourage advocacy from staff and contributors
- Landing page optimization: A/B testing and conversion rate optimization
Learn from skilled practitioners, with first-hand experience from the front-line.
Adam has a passion for helping people solve their problems. Training is a natural role for him, as it brings the opportunity to both impart knowledge and challenge common thoughts through asking questions and diving deeper into your current strategy.
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Tim has been in marketing since 1997. From real estate to retail, UI to EComm, design to analysis, his experience spans the spectrum. He has facilitated thousands of training sessions, meetings, and classes all across the US.
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
Online coursesYou have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.
Course conciergeA technical expert, your Course Concierge can offer detailed insight and recommendations on course content.
Build your own training programChoose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.
Ongoing supportYour Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
Trusted and proven
Imparture is leading light, globally, in digital skills training.
92% of past attendees would recommend Imparture.
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A course rating of 9/10 from Fortune 500 companies.
9/10 Trainer score
Our trainers score 9.24/10 from course attendees.
Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Imparture emails. If you do not receive this email, please notify Imparture more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Imparture Customer Service for details on discounts and group rates. Email [email protected] or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Imparture stream course as long as you meet the minimum technical requirements. Why not drop us a line at [email protected] to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
Sign up today!
Full, unrestricted access for a year
Streams allows you to build your own program of live, online training, covering the most essential and in-demand digital disciplines.
Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
A dedicated course concierge to you build your program
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1 year subscription, billed annually
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