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Google Analytics
  • 1.1 Introducing Google Analytics
  • 1.2 What is the business case for using Google Analytics
  • 1.3 How to get started with Google Analytics
  • 2.1 How to develop a Google Analytics strategy
  • 3.1 Google Analytics home dashboard: An overview
  • 3.2 Reporting tab: An overview
  • 3.3 Reporting tab: Audience reports
  • 3.4 Reporting tab: Acquisition reports
  • 3.5 Reporting tab: Behavior reports
  • 3.6 Reporting tab: Conversions reports
  • 3.7 Customization tab: An Overview
  • 3.8 Admin tab: An Overview
  • 3.9 Segments: An overview
  • 3.10 Views and filters: An overview
  • 3.11 Report Annotations: An Overview
  • 4.1 Audience Segmentation: An Overview
  • 4.2 Segmentation categories
  • 4.3 Audience Personas: An Overview
  • 5.1 Google Analytics for SEO and SEM: An Overview
  • 5.2 Understanding Search Queries
  • 5.3 Alternative measures in GA
  • 5.4 Choosing Keywords
  • 5.5 Benchmarking Competition
  • 5.6 Linking Google Accounts
  • 6.1 Analytics for CRO: An overview
  • 6.2 What is CRO?
  • 6.3 Goals for CRO
  • 6.4 Analytics and conversion tracking
  • 7.1 Analytics Metrics: An Overview
  • 7.2 Importing data to analytics
  • 7.3 Setting KPIs
  • 7.4 Measuring ROI
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