Early bird price: $1,575 $1,845
User Experience Design And Testing
Course overview

This intensive two-day course provides a solid foundation in user experience design and testing, from first principles to analysis and insight. You’ll learn practical techniques as well as the theory behind them, preparing you to reap the rewards of a well-designed user experience in your web and digital projects.

Key benefits

Take these learning outputs away with you:

  • Master user-centered design

    Learn proven processes & systems to build a strong user focus into your projects

  • Understand user behavior

    Get to grips with best practice in-depth user research techniques vital for success

  • Achieve superior results

    Plan a user experience strategy that creates competitive advantage & increase ROI

Workshop program

User experience (UX) design is at the heart of every successful web development or website optimization project, with a proven ability to drive significant ROI. As a discipline, UX is still evolving rapidly as data-driven insights lead to the creation of new techniques and the tools to apply them.

This two-day training workshop will teach you the key principles of user-centered design and user experience scenario planning, both for mobile and for desktop users. Up-to-date industry trends and insights are discussed in detail, as is user experience testing, with case studies and practical exercises to demonstrate best practice.

Proven Information Architecture frameworks and systems are covered in depth, providing you with the practical knowledge to create elegant, robust website and page structures to suit your audience’s behavior and expectations.

By the end of your training, you’ll be confident in your ability to create a UX design strategy and conduct user experience testing to improve engagement and satisfaction.

Book your place on this intensive workshop today to gain the practical skills you need to apply user experience design for superior ROI in your digital projects.

Day One
User Experience Design, Strategy and Planning
  • Business benefits: A detailed overview of how user experience improvements create competitive advantage and increase ROI
  • User experience essentials: The fundamental ideas of UX, from users to contexts
  • Designing information architecture: Create an effective strategy for structuring and presenting your web content
  • Project management: Proven processes and systems for managing UX projects
  • User-centered design: How to build a strong user focus into your project plans
Understanding Online Behavior
  • User research methodologies: Best-practice techniques for observation, task analysis and feedback gathering
  • Desktop user behavior: The typical behavior patterns of desktop device users
  • Attention tracking: How to identify which areas of your content are noticed or ignored
  • Page scrolling: Assess the likelihood that your audience will scroll to view your content
  • Calls-to-action: Where to place them, and how to evaluate visibility and effectiveness
  • Mobile user behavior: Latest insights into mobile behavior and usage patterns
User Research and Analysis
  • User research matters: Why a detailed grasp of user expectations is vital for success
  • User research methodologies: Best-practice techniques for observation and task analysis
  • Focus groups and interviews: How to plan and conduct in-depth user research
  • Card sorts: A full walk-through of the process of planning and conducting a card sort
  • Developing user personas: Simple, proven ways to create and use personas in UX projects
User Stories
  • Customer needs: How to create user stories to communicate customer needs with other stakeholders
  • Customer Journey map: How to target customers and make advertising decisions
Storyboarding
  • Storyboard production: How to create storyboards to communicate context, user flows and interactions
Day Two
User Experience Design Principles
  • Goal focus: How to align your UX design with typical business goals
  • Simplicity and clarity: A checklist of ways to create a clear, simple user experience
  • Common design patterns: How to work productively using common design elements
  • Accessibility: Inclusive design principles to ensure good UX for people with physical or cognitive impairment
  • Color design psychology: Proven techniques using color to prompt user action
  • Visual logic: How to give your design visual logic that users understand effortlessly
  • Writing Scannable Copy: How to write and structure content for online
  • Aesthetics: How beauty contributes to UX
  • Calls to action: A handy checklist of best practices to yield high conversion rates
  • User feedback: How to keep users informed of the outcomes of their on-page actions
Information Architecture Fundamentals
  • Introduction to Information Architecture (IA): What it is, and key IA terminology
  • Components of IA: The fundamental systems of organization, navigation, browsing and searching
  • The IA triangle: An explanation of the role of users, goals and contexts in IA
  • IA scenario planning: How to plan your information architecture based on user scenarios
  • User experience in IA: Learn how UX and IA influence one another
  • Information-seeking behaviors: Latest insights into users’ behavior when searching or requesting information
Organizational Schemes
  • Structures, schemes and navigation: A complete walk through on the use and interaction of these key elements
  • Structural options: Sequences, Hierarchies and Webs – what they are and when to use them
  • Navigation considerations: A detailed explanation of embedded and supplemental navigation system types
  • Site maps: Best-practice guidance on creating a site map
Wireframes and Prototypes
  • Wireframe production: How to create wireframes to test ideas and pre-empt potential problems
  • Wireframing methods: Clear run through of sketch, lo-fi and hi-fi
  • Prototypes: How paper prototypes differ from wireframes plus how to create your own
Labeling and Language
  • Basic labeling principles: The core concepts of labeling and its role in IA
  • Labeling problems: Issues to watch out for while designing your labeling scheme
  • Controlled vocabularies: How to design your site’s language to suit its users
  • Information scent: Best-practice methods to create well-defined information trails
  • Granularity in labeling: How to increase the granularity of your labeling scheme
  • Visual distinctiveness: How to create enough visual distinctiveness to enhance your IA
Visual Design
  • Visual logic: The core principles of visual design
  • Choosing colors: The psychology of color association, plus brand colors and color blindness examined
  • Accessibility: The importance of being accessible and how to deliver an accessible product
  • Writing tips: How to write and design web-friendly copy, plus deliver compelling Call to Actions
Cross Site Guidance
  • Homepage UX: How to define your homepage’s prime objective to yield improved results
  • Navigation UX: Expert tips on making navigation easy for your users
  • Campaign landing pages: How to use UX principles to design high-performing landing pages
  • Product pages: In-depth explanation of the best ways to design your product pages, with interactive examples
  • FAQs and help pages: Comprehensive advice on designing the UX of these vital information repositories
  • On-site search: Shorten your user’s journey by optimizing your on-site search function
  • Web form UX: Boost your form completion rates and data quality by improving UX
  • Baskets and checkouts: Apply user experience concepts to reduce shopping cart abandonment
Mobile Design
  • Designing touch targets: Minimum sizes and touchscreen usability guidelines
  • Download speed optimization: How speed affects user behavior, and how to boost your speed for improved ROI
  • Multi-orientation design: How to design for users switching between portrait and landscape display
  • Gestural interface design: Best-practice design guidelines for touch screen gestures
  • Non-touchscreen devices: Inclusive design principles to serve non-touchscreen users
Mobile Usability Guidelines
  • Navigation design: How to create simple navigation structures for your users
  • Navigation location: An in-depth discussion of your options for mobile navigation placement
  • Menu design: Expert guidance on choosing an effective menu design, from lists and grids to carousels and slideshows
  • Single-column layouts: How to adapt your content layout to improve mobile UX
  • Using built-in functionality: How to take full advantage of mobile devices’ integral functions and features
  • Prioritizing mobile content: How to decide which content to minimize or emphasize in your mobile design
  • Mobile copywriting: Creating or adapting your copy for maximum mobile readability and conversion
  • Text input reduction: How to make full use of auto-fill options, input controls and validation
  • Accessibility for Mobile: Checklist of items to ensure your apps and sites are accessible
Responsive Design In A Multi-Platform World
  • Multi-faceted design: How to design for multiple devices and platforms to meet the user’s needs
  • Device-level requirements: Guidance on the different user experience requirements of common devices
  • Responsive versus adaptive: Learn the differences between these two design approaches for mobile and tablet
Multi-Channel Experience
  • Internet of Things: What is it, and how to design for it
  • Voice: The future of UX is voice-controlled devices – considerations when designing for it
UX Strategy and Planning
  • Selling UX to your organization: How to promote strong UX internally
  • Making organizational shifts: Best-practice guidance on shifting to UX-first

Request a detailed syllabus

Request syllabus
Upcoming dates in

Take a look at the next dates coming up:

DEC 5 - DEC 6
Wed - Thu
10:00 - 17:00
$1,575 $1,845
JAN 22 - JAN 23
Tue - Wed
10:00 - 17:00
$1,575 $1,845
MAR 6 - MAR 7
Wed - Thu
10:00 - 17:00
$1,575 $1,845
Itinerary

Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

  • 9:30
    Delegate Arrival & Refreshments
  • 10:00
    Training Commences
  • 11:15
    Refreshment Break
  • 11:30
    Training
  • 13:00
    Lunch
  • 13:45
    Training
  • 15:00
    Refreshment Break
  • 15:15
    Training
  • 16:30
    Q&A
  • 17:00
    Training Closes

The same timings will run for both days.

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

Laura Leonard
Footsqueek
It was nice to have a small group, we all interacted well. The tasks were really useful and interesting. It has taught me new ways to wireframe. The trainer was full of information and made the two days go smoothly. It was a really good course and I will recommend it to others.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers in:

Learn from our skilled trainers, with hands-on experience from the front-line.

Nikki Plyem
Trainer
Nikki Plyem
Nikki Plyem's professional background is an eclectic mix of performing arts and visual design. As an improv comedy performer and teacher for over 10 years, she knows the importance of empathizing with her colleagues and the audience when telling a story.
Training locations in

Your course will be held in one of the locations highlighted below:

Central city locations

Imparture venues are all based in central, easy-to-reach, city locations.

Confirmation of location details

You will receive full confirmation of the course venue location in your 'Joining instructions', sent to you prior to the event.

Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Who should attend?

    Anyone interested in learning more about user experience design and its practical applications. This course is ideal for professionals involved in the planning or delivery of websites, apps or digital content.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How many other attendees will there be?

    Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • Is there anything I need to bring with me?

    ​It is recommended to bring a laptop or tablet with you to follow along with live examples and log-on to various platforms.

  • Do I have to wear business attire?

    There is no dress code; you can expect a relaxed learning environment.

  • What communications can I expect to receive prior to the course start date?

    You will receive a welcome email seven days prior to your course date confirming all final details for your training workshop.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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Find out more:
User Experience Design And Testing Workshop in New York on Dec 5 - Dec 6
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