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Course Overview

This intensive two-day course provides a solid foundation in user experience design and testing, from first principles to analysis and insight. You’ll learn practical techniques as well as the theory behind them, preparing you to reap the rewards of a well-designed user experience in your web and digital projects.

Key Benefits

Take these learning outputs away with you:

Master user-centered design
Learn proven processes & systems to build a strong user focus into your projects
Understand user behavior
Get to grips with best practice in-depth user research techniques vital for success
Create intuitive information architecture
Design elegant, robust website & page structures to fit your audience’s behavior
Conduct effective usability testing
Closely track UX performance & drive results in your web, app and email projects
Achieve superior results
Plan a user experience strategy that creates competitive advantage & increase ROI

Workshop Program

User experience (UX) design is at the heart of every successful web development or website optimization project, with a proven ability to drive significant ROI. As a discipline, UX is still evolving rapidly as data-driven insights lead to the creation of new techniques and the tools to apply them.

This two-day training workshop will teach you the key principles of user-centered design and user experience scenario planning, both for mobile and for desktop users. Up-to-date industry trends and insights are discussed in detail, as is user experience testing, with case studies and practical exercises to demonstrate best practice.

Proven Information Architecture frameworks and systems are covered in depth, providing you with the practical knowledge to create elegant, robust website and page structures to suit your audience’s behavior and expectations.

By the end of your training, you’ll be confident in your ability to create a UX design strategy and conduct user experience testing to improve engagement and satisfaction.

Book your place on this intensive workshop today to gain the practical skills you need to apply user experience design for superior ROI in your digital projects.

Day One

  • User Experience Design, Strategy & Planning
    • Business benefits: A detailed overview of how user experience improvements create competitive advantage and increase ROI
    • User experience essentials: The fundamental ideas of UX, from users to contexts
    • Designing information architecture: Create an effective strategy for structuring and presenting your web content
    • Project management: Proven processes and systems for managing UX projects
    • User centered design: How to build a strong user focus into your project plans
  • Understanding Online Behavior
    • User research methodologies: Best practice techniques for observation, task analysis and feedback gathering
    • Desktop user behavior: The typical behavior patterns of desktop device users
    • Mobile user behavior: Latest insights into mobile behavior and usage patterns
    • Attention tracking: How to identify which areas of your content are noticed or ignored
    • Page scrolling: Assess the likelihood that your audience will scroll to view your content
    • Calls-to-action: Where to place them, and how to evaluate visibility and effectiveness
  • User Research & Analysis
    • User research matters: Why a detailed grasp of user expectations is vital for success
    • User research methodologies: Best practice techniques for observation and task analysis
    • Focus groups & interviews: How to plan and conduct in-depth user research
    • Card sorts: A full walk-through of the process of planning and conducting a card sort
    • Developing user personas: Simple, proven ways to create and use personas in UX projects
  • User Stories
    • Customer needs: How to create user stories to communicate customer needs with other stakeholders
    • Prioritizing product features: How to clearly prioritize different feature options
  • Wireframing & Storyboarding
    • Wireframe production: How to create wireframes to test ideas and pre-empt potential problems
    • Wireframing methods: Clear run through of sketch, lo-fi and hi-fi
    • Storyboard production: How to create storyboards to communicate context, user flows & interactions
  • Information Architecture Fundamentals
    • Introduction to IA: What Information Architecture is, and key IA terminology
    • Components of IA: The fundamental systems of organization, navigation, browsing and searching
    • The IA triangle: An explanation of the role of users, goals and contexts in IA
    • IA scenario planning: How to plan your information architecture based on user scenarios
    • User experience in IA: Learn how UX and IA influence one another
    • Information-seeking behaviors: Latest insights into users’ behavior when searching or requesting information
  • Organizational Schemes
    • Structures, schemes & navigation: A complete walk through the use and interaction of these key elements
    • Organization scheme problems: Advice on the most common challenges and how to overcome them
    • Exact organization schemes: When to use or avoid exact schemes, and how they affect the user
    • Subjective organization schemes: How to create a subjective scheme aligned with your website’s purpose
    • Best practice development: Proven ways to build a clear, valuable organization scheme
  • Labeling & Language
    • Basic labeling principles: The core concepts of labeling and its role in IA
    • Labeling problems: Issues to watch out for while designing your labeling scheme
    • Controlled vocabularies: How to design your site’s language to suit its users
    • Information scent: Best practice methods to create well-defined information trails
    • Granularity in labeling: How to increase the granularity of your labeling scheme
    • Visual distinctiveness: How to create enough visual distinctiveness to enhance your IA
  • Navigation Systems
    • Embedded & supplemental systems: A detailed explanation of the two basic navigation system types
    • Global navigation systems: How to implement a global system that supports your IA
    • Local navigation systems: A simple framework to assess the need for a local system
  • Information Architecture Documentation
    • Sitemaps: How to plan and create clear, useful sitemaps

Day Two

  • User Experience Design Principles
    • Goal focus: How to align your UX design with typical business goals
    • Simplicity & clarity: A checklist of ways to create a clear, simple user experience
    • Common design patterns: How to work productively using common design elements
    • Accessibility: Inclusive design principles to ensure good UX for people with physical or cognitive impairment
    • Color design psychology: Proven techniques using color to prompt user action
    • Visual logic: How to give your design visual logic that users understand effortlessly
    • Writing scannable Copy: How to write and structure content for online
    • Aesthetics: How beauty contributes to UX
    • Calls to action: A handy checklist of best practices to yield high conversion rates
    • User feedback: How to keep users informed of the outcomes of their on-page actions
  • Cross-Site Guidelines
    • Homepage UX: How to define your homepage’s prime objective to yield improved results
    • Navigation UX: Expert tips on making navigation easy for your users
    • On-site search: Shorten your user’s journey by optimizing your on-site search function
    • Campaign landing pages: How to use UX principles to design high-performing landing pages
    • Product pages: In-depth explanation of the best ways to design your product pages, with interactive examples
    • Web form UX: Boost your form completion rates and data quality by improving UX
    • Baskets & checkouts: Apply user experience concepts to reduce shopping cart abandonment
    • FAQs & help pages: Comprehensive advice on designing the UX of these vital information repositories
  • Mobile User Trends
    • Know your users: An in-depth look at the wide variety of web and mobile users
    • User behavior patterns: How user behaviors differ by device and context
    • Mobile landscape: Insight into current and developing device use trends
    • Setting design priorities: Expert guidance on how to design for the right devices
  • Mobile Design
    • Designing touch targets: Minimum sizes and touchscreen usability guidelines
    • Download speed optimization: How speed affects user behavior, and how to boost your speed for improved ROI
    • Multi-orientation design: How to design for users switching between portrait and landscape display
    • Gestural interface design: Best practice design guidelines for touch screen gestures
    • Non-touchscreen devices: Inclusive design principles to serve non-touchscreen users
  • Responsive Design in a Multi-Platform World
    • Multi-faceted design: How to design for multiple devices and platforms to meet the user’s needs
    • Device-level requirements: Guidance on the different user experience requirements of common devices
    • Responsive vs. adaptive: Learn the differences between these two design approaches for mobile and tablet
  • Mobile Usability Guidelines
    • Navigation design: How to create simple navigation structures for your users
    • Navigation location: An in-depth discussion of your options for mobile navigation placement
    • Menu design: Expert guidance on choosing an effective menu design, from lists and grids to carousels and slideshows
    • Single column layouts: How to adapt your content layout to improve mobile UX
    • Using built-in functionality: How to take full advantage of mobile devices’ integral functions and features
    • Prioritizing mobile content: How to decide which content to minimize or emphasize in your mobile design
    • Mobile copywriting: Creating or adapting your copy for maximum mobile readability and conversion
    • Text input reduction: How to make full use of auto-fill options, input controls and validation
    • Accessibility for Mobile: Checklist of items to consider to ensure your apps and sites are accessible
  • User Experience Design Testing
    • Selecting UX metrics: How to identify the most important measures of UX performance
    • Usability test insights: How to analyze your results and calculate success rates
    • Heuristic evaluation: Best practice applications of heuristic evaluation techniques
    • Paper prototyping: How to use scenario planning to define new user experience design tests
    • Usability testing: Advice on the full range of test types, and how to choose the right tests for your project
    • Eye tracking tests: How eye tracking technology works, and the best tools on the market
    • A/B & multivariate testing: Learn more about these key testing methods and develop your own test program

Training Mandatories

These three core elements are fused throughout the two days of training:

Case Studies
Strategize for success: Learn from case studies of outstanding results from leading brands, across a range of industry sectors
Hands-On Exercises
Develop practical skills: Tackle real-world exercises to gain confidence and experience
Business Consultancy
Get tailored advice: Take advantage of this opportunity to consult an expert about your brand or client’s specific aims and challenges


Every course attendee gains complimentary access to the following resources:

How you’ll benefit

  • Full access to Imparture's library of digital and social media playbooks, written by industry experts
  • All training materials, supporting notes and URL links are shared within 24 hours of the course completion
  • Free access to Imparture's training faculty to help with issues and challenges as they arise
Upcoming Dates in

Take a look at the next dates coming up:

Course Date
18th Oct - 19th Oct
9:30am - 17:00pm
$1,595.00 $1,845.00

(until October 06)

29th Nov - 30th Nov
9:30am - 17:00pm
$1,595.00 $1,845.00

(until November 17)

15th Feb - 16th Feb
9:30am - 17:00pm
$1,595.00 $1,845.00

(until February 02)

28th Mar - 29th Mar
9:30am - 17:00pm
$1,595.00 $1,845.00

(until March 16)

10th May - 11th May
9:30am - 17:00pm
$1,595.00 $1,845.00

(until April 27)

20th Jun - 21st Jun
9:30am - 17:00pm
$1,595.00 $1,845.00

(until June 08)


Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

  • 9:30
    Delegate Arrival & Refreshments
  • 10:00
    Training Commences
  • 11:15
    Refreshment Break
  • 11:30
    Training Commences
  • 13:00
  • 13:45
    Training Commences
  • 15:00
    Refreshment Break
  • 15:15
    Training Commences
  • 16:30
  • 17:00
    Training Closes
The same timings will run for both days.

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Lily Hoffmann
Trainer, Imparture

Lily Hoffmann

Lily is an award-winning digital media producer who facilitates Imparture's courses in Washington DC. She leads our Google Analytics, Product Management and User Experience Design and Testing courses. She’s also a lecturer at the University of Maryland’s Philip Merrill College of Journalism, delivering courses in intermediate multimedia journalism as well as multimedia storytelling for international media professionals.

What our delegates say

National Archives
National Archives

Web Executive

Very informative and gained some useful tips to take away


Web & E-Marketing Executive

The course was informative and well structured with great case studies and insights!

Frequently asked questions

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

Who should attend?

Anyone interested in learning more about user experience design and its practical applications. This course is ideal for professionals involved in the planning or delivery of websites, apps or digital content.

Will I receive any certification after completing the course?

A certificate as proof of your attendance on the course is available on request.

How many other attendees will there be?

Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

Is there anything I need to bring with me?

​It is recommended to bring a laptop or tablet with you to follow along with live examples and log-on to various platforms.

Do I have to wear business attire?

There is no dress code; you can expect a relaxed learning environment.

What communications can I expect to receive prior to the course start date?

You will receive a welcome email seven days prior to your course date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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