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Course Overview

This one-day workshop is specifically designed for recruiters and HR professionals looking to maximize use of social media to recruit top talent. Learn from industry best practice and get up to speed on the latest social media developments to drive real results.

Key Benefits

Take these learning outputs away with you:

Recruit top talent
Gain market-leading understanding of key social media recruitment tools
Master LinkedIn
Learn best practice LinkedIn techniques for sourcing candidates & job placements
Run targeted ad campaigns
Detailed guidance on all social media paid-for recruitment advertising options
Keep ahead of the competition
Learn advanced recruitment strategies & benchmark against industry best practice
Get up-to-speed
Learn the latest sites & tools to drive social recruitment

Workshop Program

The session will provide hands-on techniques for using social networking sites such as LinkedIn, Twitter and Facebook to source relevant candidates.

Advanced recruitment strategies will be covered in depth, utilizing social media to reach highly targeted professional profiles.

A dedicated focus on LinkedIn will help you get to grips with the multitude of ways LinkedIn can propel the recruitment process. Learn top techniques to source candidates, headhunt and promote job placements. LinkedIn continues to develop its platform on a monthly basis and the course will cover the full array of options for maximizing results.

Delegates will leave the day with a fresh outlook as to how the rise of social media is changing the face of the recruitment industry – and the opportunity this presents for sourcing candidates and filling job placements.

Day One

  • Social Media Recruitment Background
    • Social change: Understanding the industry wide recruitment changes being driven by social media
    • Employee trends: Detailed look at social media usage trends
    • Employer trends: Analysis of employer’s take-up of social media recruitment
    • Business benefits: Outlining the commercial benefits of social media recruitment
    • Challenges to organizations: Clarifying the hurdles to be overcome
  • LinkedIn Recruitment
    • Personal Profiles: Developing a coherent strategy of best practice across your employee base
    • Company Pages: Maximizing the effectiveness of your LinkedIn Page
    • Building a network: How to connect with current contacts & targeted industry professionals
    • Status updates: Target your posts by company size, industry, job function, seniority or geography
    • LinkedIn Groups: Establishing a successful, engaged community
    • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
    • Premium subscriptions: Full overview and recommendations for different levels of signup
  • YouTube
    • Video production: How to creatively produce your own online video content
    • Organic promotion: Hands-on tips for driving views across the web
    • Pay-per-view: Overview of paid opportunities on YouTube and other video-sharing sites
    • Managing comments: How to prioritize managing comments and dealing with negative posts
    • Branded channels: Creating and customizing a branded channel on YouTube
    • YouTube insight tool: Detailed overview of YouTube’s self-service analytics and reporting tool
  • Blogging
    • Getting started: Setting up your blog and guidance on the varied blogging platform options
    • Content strategy: What to write, frequency and tone of use; sourcing news and inspiration for content
    • Establish a network: How to connect with influential bloggers in your industry field
    • Promoting your posts to prospects: Inspiring influential bloggers to link to your posts
  • Twitter
    • Set-up: Effective account strategies for personal and company branding
    • Twitter Pages: Maximize effectiveness of your Page; best practice background design; verified accounts
    • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
    • Prospect search: How to find and connect with an audience of high value prospects
    • Productivity: Proven time-saving techniques for managing Twitter activity
    • Twitter advertising: Full overview of paid-for opportunities
  • Facebook Advertising
    • Full overview: Detailed guidance on all paid-for recruitment advertising options available on Facebook
    • Bulls-eye targeting: How to target ads by location, connection, demographic and, importantly, workplace
    • Promoted Posts: Ensure your priority status updates reach a larger audience
    • Copywriting: Draft compelling recruitment ads that drive click-throughs
    • Budgeting: How to plan campaign costs and minimize budget spend
  • Facebook Recruitment
    • Maximize effectiveness of your Facebook Page: Turning Likes into prospects
    • Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
    • News Feed optimization: How to maximize visibility in your community’s News Feeds
  • LinkedIn Advertising
    • Full overview: Detailed guidance on all paid-for recruitment advertising options available on LinkedIn
    • Professional targeting: Target professionals based upon industry field, job title, location and company
    • Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
    • Split-testing: Best practice for maximizing ROI
    • Budgeting: Outline of cost structure and tips for minimizing spend
  • Social Media Recruitment Activities
    • Social sources: Understanding the array of social recruitment sources
    • Social posts: Overview of the myriad of social recruitment post formats and creative executions
    • Recruitment advertising: Bird’s eye view on the full gamut of social advertising options for recruitment
    • Social communities: Third-party and privately owned communities to drive recruitment
    • Company content: Leveraging internal content to support the recruitment process
    • Social referrals: Stimulating and managing social referrals
    • Influencer mentions: Spurring advocacy from online influencers to support brand image
    • Direct communication: Social channels to enable direct outreach to candidates
  • Social Media Recruitment Strategy
    • Strategy framework: Clear strategy framework to adopt for implementation
    • Different approaches: Overview of different methodologies at your disposal
    • Social recruitment objectives: Job, activity and applicant-specific objectives to consider
    • Social recruitment results: Tying outcomes to objectives to ascertain success
  • Social Media Recruiter - Roles & Responsibilities
    • Roles & responsibilities: Full run through of the roles & responsibilities of a successful Social Recruiter
    • Social Recruiter qualities: What makes a good Social Recruiter
  • Realistic Job Previews
    • RJPS and social: Understanding the role of social to create, distribute and promote RJPs
  • Social Recruitment Content Strategy
    • Employee decision-making process: Understanding the role of social content in driving final decision
    • Recruitment content attributes: Research insight into content characteristics that generate attention
    • Value proposition: How to set a proposition that appeals to your target candidate
    • Value proposition canvas: Framework for setting your own content strategy
    • Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
    • Content calendar: How to build a working content plan to boost efficiency and drive results
    • Content type: How to best plan your mix of copy, image, video and other multimedia content
    • Post frequency: Best practice for planning the number of posts per day
    • Post scheduling: Priority times to post to maximize engagement
  • Employer Branding & Image
    • Recruitment driver: Understanding branding’s effects on the recruitment process
    • The role for social: How social media can be used to support increasing job attraction
    • Industry awards: Their role in supporting brand image
    • Applicant image of an employer: Familiarity, ascribing personality traits and reputation
  • Platform Strategy
    • Candidate targeting: How to target platforms that correlate with your expected candidate
    • Platform demographics: Detailed overview of LinkedIn, Facebook, Twitter and other platforms’ user base
  • Candidate Targeting
    • Profiling candidates: Defining by employee attributes required
    • Employee aspirations: Profiling candidates by their key motivations
    • Candidate personas: Clear framework to build a picture of the type of candidate you are targeting
    • Audit & candidate research: 1-2-1 interviews, focus groups, surveys, competitor research, online listening
  • Social Recruitment Analytics
    • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
    • Metrics for success: Tried-and-tested metrics for measuring social recruitment results
    • Google Analytics: Advanced techniques to track web traffic and page views
    • Competitor benchmarking: How to gauge your performance with your key competitors and wider industry

Training Mandatories

These three core elements are fused throughout the day:

Case studies
Leading case studies, demonstrating success across full variety of industry sectors
Hands-On Exercises
Specially designed class exercises to get you quickly and confidently up-to-speed
Business Consultancy
Live consultancy to tackle challenges related specifically to your brand or client


Every course attendee gains complimentary access to the following resources:

How you’ll benefit

  • Full access to Imparture's library of digital and social media playbooks, written by industry experts
  • All training materials, supporting notes and URL links are shared within 24 hours of the course completion
  • Free access to Imparture's training faculty to help with issues and challenges as they arise
Upcoming Dates in

Take a look at the next dates coming up:

Course Date
Thursday, 17th Aug
9:30am - 17:00pm
$795.00 $945.00

(until July 28)

Thursday, 28th Sep
9:30am - 17:00pm
$795.00 $945.00

(until September 08)

Thursday, 9th Nov
9:30am - 17:00pm
$795.00 $945.00

(until October 20)

Tuesday, 19th Dec
9:30am - 17:00pm
$795.00 $945.00

(until December 01)


A day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

  • 9:30
    Delegate Arrival & Refreshments
  • 10:00
    Training Commences
  • 11:15
    Refreshment Break
  • 11:30
    Training Commences
  • 13:00
  • 13:45
    Training Commences
  • 15:00
    Refreshment Break
  • 15:15
    Training Commences
  • 16:30
  • 17:00
    Training Closes

Course Trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Sean Makulowich
Trainer, Imparture

Sean Makulowich

Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies. Previous experience includes: Social Media and Business Development Consultant at RapidAdvance, Digital Marketing Consultant at Washington Life Magazine and Interactive Marketing Manager at Bach to Rock: America’s Music School, where he managed its entire online and interactive marketing activity portfolio, including the company’s 15 social networks. Sean brings this experience and talent – with a genuine enthusiasm for sharing his insights – to Imparture’s workshops. He has a BA in Fine/Studio Arts, Interactive Design, Web Development and Film Production from the University of Colorado at Boulder. Past delegate feedback includes: “I was very impressed with his knowledge on social media and marketing. He has a strong understanding of the different needs for each type of business and service.” And, “Sean was extremely helpful and knowledgeable on current trends and strategies and how to apply these to your job and business. Sean was able to personalize the workshop, but give real life examples for each of the students.”

What our delegates say


HR Manager

It made me realise how much I didn't know! Was good to understand how far social media extends!

Frequently asked questions

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

Who should attend?

Recruitment Consultants, HR professionals, Recruitment Advertising professionals and Heads of Talent

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