Early bird price: $1,575 $1,845
Social Media Marketing Immersive
Course overview

Raise your social strategy to industry best practice by attending this intensive two-day training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates worldwide. Get up-to-speed with the latest developments to maximize your results.

Key benefits

Take these learning outputs away with you:

  • Develop a successful social media strategy

    Proven strategy frameworks to raise your activity to industry best practice

  • Content strategy best practice

    Grow a targeted and engaged community with the latest content tools and skills

  • Advanced measurement techniques

    Prove success with advanced metrics and KPIs to track performance

Workshop program

This masterclass will take you through the latest hands-on skills for creatively engaging social media, featuring advanced techniques to maximize your results.

Advance your content strategy and community management practices to get the most return from your social plans. Learn about recent platform changes and the opportunities presented by the latest tools to arrive on the scene.

Packed with best practice examples and in-depth practical advice, the session will provide you with a full understanding of social and its business opportunity.

You will leave the day with the ability to apply expert tools and techniques to promote your brand or client online and plan the course of your social marketing with KPIs and ROI in mind.

Day One
Social Media Strategy
  • Objectives and goals: Set targets and KPIs
  • Target audience: How to identify your ideal target and build a persona
  • Platforms: Locate your audience on social media and find the right platform
  • Competitive analysis: Find out where your competitors are
  • Content: Choose the right kind of content, plus when and how often to post it
  • Resourcing: How to resource social activity effectively
  • Online reputation: Why it's important and best-practice techniques
  • Ethics: Guidance on the codes of ethics and expected methods of engagement online
  • Legalities: Understanding the legal constrictions of engaging in social activity
  • Integration: How to effectively integrate social activity into your current comms plans
Content Strategy
  • Platform strategy: How to focus your time across social platforms that best fit your business objectives
  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Content type: How to best plan your mix of copy, image, video and other multimedia content
  • Creative development: How to creatively plan content to maximize community engagement
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximize engagement
  • Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic
Facebook
  • Key stats: Everything you need to know about Facebook, its users and demographics
  • Facebook Business Page: Why you need one and how to set it up
  • Organic reach: How to maximize your 'free' engagement despite declining organic reach
  • Algorithm updates: Discover what's changed to affect the visibility of your stories in people's news feeds
  • Engagement rate: Why likes are still important, and how to drive high engagement levels
  • Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
  • Compelling content: The latest techniques and best-practice examples for generating interest in your brand
  • Facebook tools: Comprehensive look at the latest updates to better manage your Facebook activity
  • Facebook guidelines: Working effectively within current Facebook restrictions
Instagram
  • Introduction: Instagram's key stats, plus comparative analysis with Facebook
  • Business pages: A look at Instagram's new features for businesses
  • Instagram optimization: Set up your account and feed for success
  • Format fundamentals: Best-practice use of photo filters and platform features
  • Instagram video: Expert advice on filming your own standout videos
  • Brand tagging: Maximizing use of Instagram's feature allowing users to tag brands in photos
  • Latest updates: Instagram Stories, LIVE, polls, Archive and other new features
  • Influencer marketing: How to grow your community with the help of power users
  • Best-practice tips and tools: How to grow, manage and measure your Instagram presence
Facebook and Instagram Advertising
  • Ad placement: Discover where ads can be placed in Facebook
  • Bulls-eye targeting: How to target ads by location, keyword, connection, demographic, & workplace
  • Facebook bidding and budgeting: CPC versus CPM, plus tips and strategies for success
  • Facebook creative best practice: Ensure your ads stand out and generate engagement
  • Facebook Audiences: Learn about custom, lookalike and saved audiences
  • Instagram ad best practice: Tips and techniques for advertising on Instagram
  • Measure engagement: How to measure all aspects of audience engagement
YouTube
  • Relevancy: How YouTube stacks up to other video channels, plus key stats
  • Branded channels: Creating and customizing your YouTube Channel
  • Video production: How to creatively produce your own online video content
  • New features: YouTube VR180, Red and YouTube Live profiled
  • Organic promotion: Hands-on tips for driving views across the web
  • Advertising on YouTube: Comprehensive overview of placing ads on the platform
Day Two
Twitter
  • Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact
  • Profile customization: Best-practice guidance on making your profile work for you
  • Visual Twitter and hashtags: How to make your tweets stand out and boost their reach
  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools
  • Twitter advertising: Up-to-date run through of how to make most of Twitter advertising opps
LinkedIn
  • Personal Profiles: Developing a coherent strategy of best practice across your employee base
  • Building a network: How to connect with current contacts & targeted industry professionals
  • Status updates: Target your posts by company size, industry, job function, seniority or geography
  • LinkedIn InMail: Best practice use of LinkedIn's paid messages to people outside of your network
  • LinkedIn Groups: Establishing a successful, engaged community
  • Company Pages: Maximizing the effectiveness of your LinkedIn Page
  • LinkedIn advertising: Detailed guidance on all paid-for advertising options available on LinkedIn
Pinterest
  • Full overview: The latest demographic information, plus how key brands like ASOS and Etsy utilize the platform
  • Business accounts: Full overview of tips and techniques to boost your business
  • Visual content audit: Determine the best type of content to share on Pinterest
  • Maximizing traffic: Techniques for maximizing use of Pinterest to drive targeted traffic to your website
  • Pinterest key features: Comprehensive look at Rich Pins, Collaborative Boards, Lens and Promoted Pins
Snapchat
  • Technical overview: Full update on the platform and insight on recent and upcoming changes
  • Brand opportunities: Full overview of options available for brand engagement, including Snapchat Ads
  • Key features: Find out how to use Snapchat features like geofilters and Snap Maps
  • Grow your audience: Tips and techniques for building an engaged audience
Google+
  • Latest changes: Get an overview of the latest state of play with Google+
  • Business scope: Determine the commercial opportunity Google+ currently offers businesses
  • Maximizing results: How to best establish a presence on Google+
  • Social search: Maximizing use of Google+ to boost online visibility
Blogger Outreach
  • Everything you need to know: Why outreach to bloggers and how to do it
  • Find influencers: How to find the right bloggers for your promotions, plus manage campaigns
Social Media Analytics
  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Google Analytics: Advanced techniques to track web traffic and page views
  • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
  • Measurement tools: Advice on the free tools available online for tracking social activity

Request a detailed syllabus

Request syllabus
Upcoming dates in

Take a look at the next dates coming up:

SEP 24 - SEP 25
Mon - Tue
10:00 - 17:00
$1,575 $1,845
NOV 7 - NOV 8
Wed - Thu
10:00 - 17:00
$1,575 $1,845
DEC 12 - DEC 13
Wed - Thu
10:00 - 17:00
$1,575 $1,845
Itinerary

Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

  • 9:30
    Delegate Arrival & Refreshments
  • 10:00
    Training Commences
  • 11:15
    Refreshment Break
  • 11:30
    Training
  • 13:00
    Lunch
  • 13:45
    Training
  • 15:00
    Refreshment Break
  • 15:15
    Training
  • 16:30
    Q&A
  • 17:00
    Training Closes

The same timings will run for both days.

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

Kim Banz
ADT Security
I really liked the trainer and I liked that the class was small which gave the training an opportunity to be more intimate. I appreciated that the trainer did some research on each of us, our respective company's and social media channels and we used them as examples when covering some of the content. Great course, great training, great content and I loved the location. I will definitely take more courses.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers in:

Learn from our skilled trainers, with hands-on experience from the front-line.

Heather Myklegard
Trainer
Sean Makulowich
Trainer
Heather Myklegard
Heather understands that digital marketing and social media go hand in hand, having quickly discovered the value of both when tasked with giving her employer a Facebook presence eight years ago. Since then, her passion for all things digital has grown. She is now both Owner and Chief Social Strategist of her own company in Washington DC, where she leads Imparture's social media marketing courses.
Sean Makulowich
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Training locations in

Your course will be held in one of the locations highlighted below:

Central city locations

Imparture venues are all based in central, easy-to-reach, city locations.

Confirmation of location details

You will receive full confirmation of the course venue location in your 'Joining instructions', sent to you prior to the event.

Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Who should attend?

    Marketing, Advertising, PR, Digital Marketing and ecommerce professionals – agency or client-side

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How many other attendees will there be?

    Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • Is there anything I need to bring with me?

    ​It is recommended to bring a laptop or tablet with you to follow along with live examples and log-on to various platforms.

  • Do I have to wear business attire?

    There is no dress code; you can expect a relaxed learning environment.

  • What communications can I expect to receive prior to the course start date?

    You will receive a welcome email seven days prior to your course date confirming all final details for your training workshop.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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Find out more:
Social Media Marketing Immersive Workshop in Washington DC on Sep 24 - Sep 25
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