Early bird price: $1,575 $1,845
Social Media Marketing Immersive
Course overview

Raise your social strategy to industry best practice by attending this intensive two-day training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates worldwide. Get up-to-speed with the latest developments to maximize your results.

Key benefits

Take these learning outputs away with you:

  • Develop a successful social media strategy

    Proven strategy frameworks to raise your activity to industry best practice

  • Content strategy best practice

    Grow a targeted and engaged community with the latest content tools and skills

  • Advanced measurement techniques

    Prove success with advanced metrics and KPIs to track performance

Workshop program

This social masterclass will take you through the latest hands-on skills for creatively engaging social media, featuring advanced techniques to maximize your results.

Advance your content strategy and community management practices to get the most return from your social plans. Learn about recent platform changes and the opportunities presented by the latest tools to arrive on the scene.

Training packed with best practice examples and in-depth practical advice, the session will provide you with a full understanding of social and its business opportunity.

You will leave the day with the ability to apply expert tools and techniques to promote your brand or client online and plan the course of your social marketing with KPIs and ROI in mind.

Day one schedule
Social Media Strategy Training
  • Planning: Developing a successful social strategy for your brand or client
  • Integration: How to effectively integrate social activity into your current communication plans
  • Essential creativity: How to creatively plan social campaigns
  • Ethics: Guidance on the codes of ethics and expected methods of engagement online
  • Legalities: Understanding the legal constrictions of engaging in social activity
  • Resourcing: How to resource social activity effectively
  • Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites
Reputation Management
  • Listening: How to best monitor conversations online and pre-empt breaking crises on social channels out of your immediate control
  • Third party tools: Detailed advice on the pros and cons of available paid-for and free tools
  • Corporate voice: High level strategy for managing corporate reputation online
Content Strategy Training
  • Platform strategy: How to focus your time across social platforms that best fit your business objectives
  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Content type: How to best plan your mix of copy, image, video and other multimedia content
  • Creative development: How to creatively plan content to maximize community engagement
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximize engagement
Community Management
  • Community engagement: How to best engage with your community and manage negative comments
  • Community growth: Train in proven techniques for organically growing a targeted community across your social platforms
  • Paid boost: Maximize use of paid advertising options to boost your community growth
  • Offline-to-online: Utilizing offline marketing & PR activity to grow your community
Facebook Training
  • Maximize effectiveness of your Facebook Page: Turning ‘Likes’ into long-term customers
  • News Feed optimization: How to maximize visibility in your community’s News Feeds
  • Engagement rate: How to drive high engagement levels and large volumes of comments and likes
  • Driving social traffic: Proven techniques for growing a targeted audience on your Facebook Page
  • Compelling multimedia: Integrating video & interactive content to supercharge your Page & drive e-commerce
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Facebook guidelines: Working effectively within current Facebook restrictions

Facebook Paid Advertising

  • Bulls-eye targeting: how to target ads by location, keyword, connection, demographic, & workplace
  • Promoted Posts: Ensure your priority posts reach a targeted social audience
  • Facebook offers: Best practice to drive user sign-ups
  • Database marketing: Target your ads to your email marketing database with Custom Audiences
Twitter
  • Profile customization: Best practice guidance on making your profile work for you
  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Detailed mapping: How to find the most influential Twitter users across specific interest areas
  • Tweet scheduling: Priority times to tweet to maximize engagement
  • Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact
  • Custom timelines: Best practice advice on creation and promotion of custom timelines
  • Effective engagement: Pitching stories to the ‘Twitter Elite’ and inspiring people to Retweet
  • Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools
  • Twitter advertising: Up-to-date run through of how to make most of Twitter advertising opps
Blogging
  • Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic
  • Online influencers: How to find the most influential bloggers across specific interest areas
  • Effective pitching: Train to pitch to a blogger with the correct etiquette and offer products for review
  • Blogger events: How to run successful blogger events and sync in tandem with traditional media events
Day two schedule
LinkedIn
  • Personal Profiles: Developing a coherent strategy of best practice across your employee base
  • Company Pages: Maximizing the effectiveness of your LinkedIn Page with data, course completions and accreditations
  • Building a network: How to connect with current contacts & targeted industry professionals
  • Status updates: Target your posts by company size, industry, job function, seniority or geography
  • LinkedIn Groups: Establishing a successful, engaged community across social channels
  • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside of your network
  • LinkedIn advertising: Detailed guidance on all paid-for advertising options available on LinkedIn
YouTube
  • Branded channels: Creating and customizing your YouTube Channel
  • Video production: How to creatively produce your own online video content
  • Organic promotion: Hands-on tips for driving views across the web
  • Pay-per-view: Overview of paid social opportunities on YouTube
  • Managing comments: How to prioritize managing comments and dealing with negative posts
  • YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool
Instagram
  • Community growth: How to grow a targeted follower base
  • Format fundamentals: Best practice use of photo filters and platform features for social impact
  • Instagram video: Expert advice on filming your own standout videos
  • Brand tagging: Maximizing use of Instagram’s feature allowing users to tag brands in photos
  • Instagram advertising: Full guidance on how to drive advertising results
Pinterest
  • Business accounts: Full overview of functionality available to businesses
  • Visual content audit: Gauging your high-quality pictures and related visual content for use on Pinterest
  • Rich Pins: Maximizing use of Pinterest’s latest technical innovation to its platform
  • Optimization: Optimizing your website for social sharing on Pinterest
  • Maximizing traffic: Techniques and training for maximizing use of Pinterest to drive targeted traffic to your website
Google+
  • Latest changes: Get up-to-speed on Google’s latest plans for Google+
  • Business scope: Determine the commercial opportunity Google+ currently offers businesses
  • Technical overview: Understanding Circles, Hangouts and Ripples
  • Maximizing results: How to best establish a presence on Google+
  • Social search: Maximizing use of Google+ to boost online visibility
Snapchat
  • Technical overview: Full update on the platform and insight on recent and upcoming changes
  • Brand opportunities: Full overview of options available for brand engagement
Emerging Platforms
  • Ones to watch: Clear overview of the new social platforms gaining traction & related marketing opps
Social Media Analytics
  • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
  • Measurement tools: Advice on the free tools available online for tracking social activity
  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Google Analytics: Advanced techniques to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • Competitor benchmarking: How to gauge your performance with key competitors and wider industry

Request a detailed syllabus

Request syllabus
Upcoming dates in

Take a look at the next dates coming up:

MAY 22 - MAY 23
Tue - Wed
10:00 - 17:00
$1,575 $1,845
JUN 27 - JUN 28
Wed - Thu
10:00 - 17:00
$1,575 $1,845
AUG 13 - AUG 14
Mon - Tue
10:00 - 17:00
$1,575 $1,845
Itinerary

Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

  • 9:30
    Delegate arrival
  • 10:00
    Training starts
  • 11:15
    Break
  • 11:30
    Training
  • 13:00
    Lunch
  • 13:45
    Training
  • 15:00
    Break
  • 15:15
    Training
  • 16:30
    Q&A
  • 17:00
    Training ends

The same timings will run for both days.

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

Kim Banz
ADT Security
I really liked the trainer and I liked that the class was small which gave the training an opportunity to be more intimate. I appreciated that the trainer did some research on each of us, our respective company's and social media channels and we used them as examples when covering some of the content. Great course, great training, great content and I loved the location. I will definitely take more courses.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers in:

Learn from our skilled trainers, with hands-on experience from the front-line.

Heather Myklegard
Trainer
Lisa Musolf Karl
Trainer
Sean Makulowich
Trainer
Heather understands that digital marketing and social media go hand in hand, having quickly discovered the value of both when tasked with giving her employer a Facebook presence eight years ago. Since then, her passion for all things digital has grown. She is now both Owner and Chief Social Strategist of her own company in Washington DC, where she leads Imparture's social media marketing courses.
Lisa is the Co-Founder of a consultancy firm based in Washington DC, where she leads Imparture's marketing courses. Prior to this, Lisa was the Founder and CEO of her own business which she established in 2000. She has over 15 years of digital marketing experience, working with a range of small and large businesses from all types of industries, including non-profits, government agencies, retail, and restaurants.
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Training locations in

Your course will be held in one of the locations highlighted below:

Central city locations

Imparture venues are all based in central, easy-to-reach, city locations.

Confirmation of location details

You will receive full confirmation of the course venue location in your 'Joining instructions', sent to you prior to the event.

Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Who should attend?

    Marketing, Advertising, PR, Digital Marketing and ecommerce professionals – agency or client-side

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How many other attendees will there be?

    Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • Is there anything I need to bring with me?

    ​It is recommended to bring a laptop or tablet with you to follow along with live examples and log-on to various platforms.

  • Do I have to wear business attire?

    There is no dress code; you can expect a relaxed learning environment.

  • What communications can I expect to receive prior to the course start date?

    You will receive a welcome email seven days prior to your course date confirming all final details for your training workshop.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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Find out more:
Social Media Marketing Immersive Workshop in Washington DC on May 22 - May 23
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