This intensive two-day course provides a solid foundation in user experience design and testing, from first principles to analysis and insight. You’ll learn practical techniques as well as the theory behind them, preparing you to reap the rewards of a well-designed user experience in your web and digital projects.
Take these learning outputs away with you:
- Master user-centered design
Learn proven processes & systems to build a strong user focus into your projects
- Understand user behavior
Get to grips with best practice in-depth user research techniques vital for success
- Achieve superior results
Plan a user experience strategy that creates competitive advantage & increase ROI
User experience (UX) design is at the heart of every successful web development or website optimization project, with a proven ability to drive significant ROI. As a discipline, UX is still evolving rapidly as data-driven insights lead to the creation of new techniques and the tools to apply them.
This two-day training workshop will teach you the key principles of user-centered design and user experience scenario planning, both for mobile and for desktop users. Up-to-date industry trends and insights are discussed in detail, as is user experience testing, with case studies and practical exercises to demonstrate best practice.
Proven Information Architecture frameworks and systems are covered in depth, providing you with the practical knowledge to create elegant, robust website and page structures to suit your audience’s behavior and expectations.
By the end of your training, you’ll be confident in your ability to create a UX design strategy and conduct user experience testing to improve engagement and satisfaction.
Book your place on this intensive workshop today to gain the practical skills you need to apply user experience design for superior ROI in your digital projects.
- Business benefits: A detailed overview of how user experience improvements create competitive advantage and increase ROI
- User experience essentials: The fundamental ideas of UX, from users to contexts
- Designing information architecture: Create an effective strategy for structuring and presenting your web content
- Project management: Proven processes and systems for managing UX projects
- User-centered design: How to build a strong user focus into your project plans
- User research methodologies: Best-practice techniques for observation, task analysis and feedback gathering
- Desktop user behavior: The typical behavior patterns of desktop device users
- Attention tracking: How to identify which areas of your content are noticed or ignored
- Page scrolling: Assess the likelihood that your audience will scroll to view your content
- Calls-to-action: Where to place them, and how to evaluate visibility and effectiveness
- Mobile user behavior: Latest insights into mobile behavior and usage patterns
- User research matters: Why a detailed grasp of user expectations is vital for success
- User research methodologies: Best-practice techniques for observation and task analysis
- Focus groups and interviews: How to plan and conduct in-depth user research
- Card sorts: A full walk-through of the process of planning and conducting a card sort
- Developing user personas: Simple, proven ways to create and use personas in UX projects
- Customer needs: How to create user stories to communicate customer needs with other stakeholders
- Customer Journey map: How to target customers and make advertising decisions
- Storyboard production: How to create storyboards to communicate context, user flows and interactions
- Goal focus: How to align your UX design with typical business goals
- Simplicity and clarity: A checklist of ways to create a clear, simple user experience
- Common design patterns: How to work productively using common design elements
- Accessibility: Inclusive design principles to ensure good UX for people with physical or cognitive impairment
- Color design psychology: Proven techniques using color to prompt user action
- Visual logic: How to give your design visual logic that users understand effortlessly
- Writing Scannable Copy: How to write and structure content for online
- Aesthetics: How beauty contributes to UX
- Calls to action: A handy checklist of best practices to yield high conversion rates
User feedback: How to keep users informed of the outcomes of their on-page actions
- Introduction to Information Architecture (IA): What it is, and key IA terminology
- Components of IA: The fundamental systems of organization, navigation, browsing and searching
- The IA triangle: An explanation of the role of users, goals and contexts in IA
- IA scenario planning: How to plan your information architecture based on user scenarios
- User experience in IA: Learn how UX and IA influence one another
- Information-seeking behaviors: Latest insights into users’ behavior when searching or requesting information
- Structures, schemes and navigation: A complete walk through on the use and interaction of these key elements
- Structural options: Sequences, Hierarchies and Webs – what they are and when to use them
- Navigation considerations: A detailed explanation of embedded and supplemental navigation system types
- Site maps: Best-practice guidance on creating a site map
- Wireframe production: How to create wireframes to test ideas and pre-empt potential problems
- Wireframing methods: Clear run through of sketch, lo-fi and hi-fi
- Prototypes: How paper prototypes differ from wireframes plus how to create your own
- Basic labeling principles: The core concepts of labeling and its role in IA
- Labeling problems: Issues to watch out for while designing your labeling scheme
- Controlled vocabularies: How to design your site’s language to suit its users
- Information scent: Best-practice methods to create well-defined information trails
- Granularity in labeling: How to increase the granularity of your labeling scheme
- Visual distinctiveness: How to create enough visual distinctiveness to enhance your IA
- Visual logic: The core principles of visual design
- Choosing colors: The psychology of color association, plus brand colors and color blindness examined
- Accessibility: The importance of being accessible and how to deliver an accessible product
- Writing tips: How to write and design web-friendly copy, plus deliver compelling Call to Actions
- Homepage UX: How to define your homepage’s prime objective to yield improved results
- Navigation UX: Expert tips on making navigation easy for your users
- Campaign landing pages: How to use UX principles to design high-performing landing pages
- Product pages: In-depth explanation of the best ways to design your product pages, with interactive examples
- FAQs and help pages: Comprehensive advice on designing the UX of these vital information repositories
- On-site search: Shorten your user’s journey by optimizing your on-site search function
- Web form UX: Boost your form completion rates and data quality by improving UX
- Baskets and checkouts: Apply user experience concepts to reduce shopping cart abandonment
- Designing touch targets: Minimum sizes and touchscreen usability guidelines
- Download speed optimization: How speed affects user behavior, and how to boost your speed for improved ROI
- Multi-orientation design: How to design for users switching between portrait and landscape display
- Gestural interface design: Best-practice design guidelines for touch screen gestures
- Non-touchscreen devices: Inclusive design principles to serve non-touchscreen users
- Navigation design: How to create simple navigation structures for your users
- Navigation location: An in-depth discussion of your options for mobile navigation placement
- Menu design: Expert guidance on choosing an effective menu design, from lists and grids to carousels and slideshows
- Single-column layouts: How to adapt your content layout to improve mobile UX
- Using built-in functionality: How to take full advantage of mobile devices’ integral functions and features
- Prioritizing mobile content: How to decide which content to minimize or emphasize in your mobile design
- Mobile copywriting: Creating or adapting your copy for maximum mobile readability and conversion
- Text input reduction: How to make full use of auto-fill options, input controls and validation
- Accessibility for Mobile: Checklist of items to ensure your apps and sites are accessible
- Multi-faceted design: How to design for multiple devices and platforms to meet the user’s needs
- Device-level requirements: Guidance on the different user experience requirements of common devices
- Responsive versus adaptive: Learn the differences between these two design approaches for mobile and tablet
- Internet of Things: What is it, and how to design for it
- Voice: The future of UX is voice-controlled devices – considerations when designing for it
- Selling UX to your organization: How to promote strong UX internally
- Making organizational shifts: Best-practice guidance on shifting to UX-first
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Take a look at the next dates coming up:
Complimentary self-service coffee, tea and water will be available throughout the training and a nutritious buffet-style lunch will be provided on both days.
- 09:30Arrival & Check-in
- 10:00Training starts
- 17:00Training ends
The same timings will run for both days.
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:
Upon successful completion of your course you will receive a certificate of attendance. You will also be able to download a badge for use on LinkedIn or Social Media which demonstrates your achievement.
Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.
ust get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.
An average course rating of 9 out of 10 from Fortune 500 companies.
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Our expert trainers score 9.2 out of 10 on average in feedback from course attendees.
92% of past attendees would be recommend Imparture.
Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.
Learn from our skilled trainers, with hands-on experience from the front-line.
Nikki Plyem's professional background is an eclectic mix of performing arts and visual design. As an improv comedy performer and teacher for over 10 years, she knows the importance of empathizing with her colleagues and the audience when telling a story.
Your course will be held in one of the locations highlighted below:
This Imparture course will take place at one of locations listed in the map below. All venues are chosen based on their central, easy-to-reach, city locations.
You will receive full confirmation of the course venue location in your welcome email, sent to you prior to the event.
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
How many other attendees will there be?
Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.
Is there anything I need to bring with me?
It is recommended to bring a laptop or tablet with you to follow along with live examples and log-on to various platforms.
Do I have to wear business attire?
There is no dress code; you can expect a relaxed learning environment.
What communications will I receive before the course?
As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive a 'welcome' email (for in person training) or 'joining instructions' (for virtual training), along with a couple of reminder emails. This email will confirm the venue address, trainer and any other important information. All emails will come from Imparture's main inbox, so please ensure you add this email address to your safe contacts.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Reasons to train with Imparture
Up-to-date course syllabus
Our curriculum is created by a team of industry experts and kept constantly up-to- date in line with developments.
Our training faculty consists of first-rate digital experts, with first-hand experience working at the front-line.
A rich base of experience
Imparture has trained over 15,000 business professionals, from large corporates to small businesses and start-ups.