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Early bird price: £1075  GBP + VAT £1245
Digital Product Management
Course overview

Book on this two-day digital product management workshop and learn how to navigate the product life cycle, from customer research to managing a roadmap and product launch. Learn industry best practice tools & techniques to guide development of your product and measure its success at each step of the journey.

Key benefits

Take these learning outputs away with you:

  • Plan an effective roadmap

    Launch viable, market-ready products that anticipate customer needs successfully

  • Build an effective business model

    Business model tools and pricing structure frameworks for your product

  • Keep customer needs at the center

    Learn CX and UX best practices to build a strong user focus into your product

  • Gain competitor intelligence

    Techniques & tools for competitive analysis of a feature or business idea

  • Test your product

    Identify the most important metrics & KPIs to predict success

Digital Product Management Course Program

Join this intensive two-day workshop to get up-to-speed on how to best balance the various interlinking responsibilities a Product Manager faces to bring a product successfully to market.

Learn customer research methods and user experience best practice to ensure your product correlates closely with user needs. Articulate the opportunity for your product clearly with development of a robust business model and pricing structure. Gain insight into the latest product testing methodologies to validate your product and guide it smoothly through its lifecycle with Agile methodologies.

You will leave this course with a clear understanding of the Product Management tools and techniques you need to launch viable, market-ready products that anticipate customer needs successfully.

Day One
Product management - roles & responsibilities
  • Roles and responsibilities: Defining the various roles and responsibilities of a Product Manager
  • Product Manager qualities: Identify what makes a good Product Manager and the opportunities with this career path
Customer Experience in Product Management
  • Who is your customer: Come toalignment within your organization on who your customer is
  • Customer Journey Mapping: Learn how to create, read, and use customer journey maps
Product vs. Marketing Orientation
  • Product vs. market: Learn the differences between being market orientated vs product orientated
  • Market Orientation management: Recommendations to make an organization more market driven and responsive
Digital Product Development Process
  • Agile vs. Waterfall: A look at the differences between Agile and Waterfall approaches
  • The process of design: Use how-to design solutions based on the solution of identified problems
Customer research &persona development
  • Target customer identification: tools and techniques to clearly establish your target customer
  • Customer research matters: why a detailed grasp of customer expectations is vital for success
  • Customer research methodologies: best practice techniques for observation and task analysis
  • Focus groups & interviews: how to plan and conduct in-depth customer research
  • User personas: how to draw from customer research and your customer journey mapping work to develop clear user personas
Product validation& MVP
  • Product fit: use customer discovery and validation to see if you have a product fit
  • Market fit: establish market viability and potential success rate
  • Minimum viable product: clarifying the importance of building an MVP
  • MVP development: step-by-step process for reaching an MVP
  • MVP evolution: how to develop your MVP to arrive at product & market fit
Building your business model
  • Business model canvas: articulate your business plans clearly with a clear & simple framework
  • Business model components: understanding the various interlinking components of any business model
  • Types of business models: full run through of the different models at your disposal
  • Business model innovation: To survive in todays fast digital market, innovation is the key to survival
Competitive &Market research
  • Competitor analysis: techniques & tools for competitive analysis of a feature or business idea
  • Competitor landscape: how to establish the points of differentiation between current competitor offerings
  • Gauging opportunity size: estimation tools for establishing the business opportunity
  • Developing your competitive strategy: Full run through of available strategies, plus five key components to developing your product strategy
User Adoption
  • User Adoption: Adoption strategies to be successful with your product or service (b to b and b to c)
Day Two
UX Design Terminology & Value Proposition
  • What is UX: We will dig into the differences between UX, UI, IA, and IxD
  • Value propositions: Craft the perfect value proposition for your business and the value you bring to the market
  • UX best practices: resources and references on how to be sure you are at the top of the usability game
Digital Experience Trends and Predictions
  • Digital CX: Trends to be on top of for 2019
  • The IOT and Voice Services: understand the Iot in the context of 4 major industrial revolutions
Agile Scenarios and Storyboards
  • User stories: best practices around creating effective user scenarios, storyboards and user stories
  • Agile product development: Build Epics, user stories, and schedule them in your development sprints
User stories
  • Customer needs: how to create user stories to communicate customer needs with other stakeholders
  • Prioritizing product features: how to clearly prioritize different feature options
Wireframing / storyboarding& Information Architecture
  • Wireframe production: best practices, examples, and tools
  • Prototyping: the purpose and value of using prototypes
  • Information Architecture: the principles of IA made simple
Product testing
  • Metrics selection: How to identify the most important metrics and KPIs for your product
  • Test insights: How to analyze your results and calculate success rates
  • Heuristic evaluation: Best-practice applications of heuristic evaluation techniques
  • A/B and multivariate testing: Learn more about these key testing methods and develop your own test program
  • DIY usability testing: test quickly and inexpensively for key insights
Confronting and Dealing with Risk
  • What could go wrong?: take a look at some of the top challenges with digital projects
  • Risk Plannings: tools and concepts to plan for risks ahead of time
  • Managing Risks in Agile development: Incorporate your risk identification and planning into your agile project execution
Financial modeling
  • Building your financial model: how to develop a financial model with your customer in mind
  • Pricing model options: understanding the different approaches for launching a new product
  • Revenue forecasts: how to predict customer demand and likely revenue scenarios
Product Roadmap
  • Developing your product roadmap: significant benefits and tailoring to your audience(s)
  • Product roadmap variations: review 5+ variations of product roadmaps based on audience and objectives
  • Product roadmap objectives: tools to create your best work and meet the strategic objectives
Project Management Trends
  • Blending Agile and Waterfall: benefits of a blended approach and how to do that
  • Digital Project Management: how it has matured as a practice and broken away from traditional or mainstream project management culture
  • Why do projects go wrong?: Why projects fail and some colossal product failures as case studies
  • How to avoid failure: Checklist to follow to avoid failure
Stakeholder Communications
  • Presenting your product: structuring your presentation effectively
  • Product pitches: practical techniques and processes to follow to pitch to stakeholders most effectively

Request a detailed syllabus

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Upcoming dates in

Take a look at the next dates coming up:

Dec 11 – Dec 12
Wed - Thu
09:30 – 17:00
£1075 + VAT £1245
Jan 14 – Jan 15
Tue - Wed
09:30 – 17:00
£1075 + VAT £1245
Feb 25 – Feb 26
Tue - Wed
09:30 – 17:00
£1075 + VAT £1245

Each day of training follows a set itinerary, with tea, coffee and a nutritious lunch provided.

  • 09:45
    Delegate arrival
  • 10:00
    Training starts
  • 11:15
  • 11:30
  • 13:00
  • 13:45
  • 15:00
  • 15:15
  • 16:30
  • 17:00
    Training ends

The same timings will run for both days.

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture Certification

    Upon successful completion of your course you will receive a certificate of attendance.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    An average course rating of 9 out of 10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our expert trainers score 9.2 out of 10 on average in feedback from course attendees.

  • Highly recommended

    92% of past attendees would recommend Imparture.

Adam Marsh
Spirax Sarco
Thank you for a great digital product course. We were a small group, so we had a very intimate training experience with the trainer, who had loads of experiences he could draw from to make the material most relevant to our situations. The venue was excellent, great facilities.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Training locations in

Central city locations

This Imparture course will take place at one of locations listed in the map below. All venues are chosen based on their central, easy-to-reach, city locations.

Confirmation of location details

You will receive full confirmation of the course venue location in your welcome email, sent to you prior to the event.

Frequently asked questions

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How many other attendees will there be?

    Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • Is there anything I need to bring with me?

    It is recommended to bring a laptop or tablet with you to follow along with live examples and log-on to various platforms.

  • Do I have to wear business attire?

    There is no dress code; you can expect a relaxed learning environment.

  • What communications will I receive before the course?

    As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive a 'welcome' email (for in person training) or 'joining instructions' (for virtual training), along with a couple of reminder emails. This email will confirm the venue address, trainer and any other important information. All emails will come from Imparture's main inbox, so please ensure you add this email address to your safe contacts.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

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