• Expert accredited trainerExpert accredited trainer

  • Intimate class sizesIntimate class sizes

  • Suitable for all levelsSuitable for all levels

Call usTalk to us : 0203 435 5755

Upcoming dates in

  • 1 FEB - 2 FEB

    10:00 - 17:00

    $1,845.00 $1,375.00 USD

    Offer ends:3 days

  • 14 MAR - 15 MAR

    10:00 - 17:00

    $1,845.00 $1,595.00 USD

    Offer ends:73 days

  • 25 APR - 26 APR

    10:00 - 17:00

    $1,845.00 $1,595.00 USD

    Offer ends:115 days

Course overview

1

Draw actionable insight

Learn best practice use of Google Analytics reports and data

2

Closely measure ROI

Measure and compare performance across each of your marketing channels

3

Mine your analytics data

Move beyond standard reporting activity

Workshop Program

Day One

  • Web Analytics Insight23
  • Google Analytics Strategy23
  • Getting Started23
  • Optimizing your Google Analytics Account23
  • Visitor Analytics23
  • Traffic Source Analytics23
  • Social Media Analytics23
  • Content Performance Analytics23
  • Google Analytics Measurement Reporting23
  • Setting Up your KPI dashboard23
  • Real-Time Analytics23

Day Two

  • Migrating to Universal Analytics23
  • Advanced Tracking Code Setup23
  • Google Tag Manager23
  • Custom Variables23
  • Advanced Segmentation23
  • Advanced API Tools To Create Excel dashboards23
  • Qualitative Insight23
  • Regular Expressions23
  • Attribution Modeling23

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Post training support

We put a lot of attention into our post training support, ensuring you have
access to the materials and expert guidance you need to put your
learnings into practice:

playbook

Imparture playbook library

Free ‘how-toʼ reference guides: Six detailed
playbooks are sent to all attendees after the
course to support key topics covered.

metrial

Full access to training materials

Sent straight away to you: Slide decks are shared
with all attendees 24-hours after a training
session, with full access to training content and
course notes.

support

Ongoing support

Just get in touch: Impartureʼs specialists are on
hand following the course to help with any
questions or challenges you might have.

Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a
topic and learn from an expert course trainer.

  • Beginners
    Beginners

      Kick-start your learning: Our courses are designed to fast-track your
      knowledge. No prior experience is necessary. projects.

      Setting the right foundations:Core principles are covered clearly at the outset, before moving onto more advanced topics.

      Simple, clear language:All jargon and technical terms are explained.

  • Experienced
    Experienced practitioners

      1-2-1 time with the trainer: Ensures you have plenty of opportunity
      to consult the trainer with specific questions in regards to your
      current projects.

      Engaging class dynamic: Network with your fellow class
      participants in a meaningful and engaging way.

Course Trainers in

Learn from our skilled trainers, with hands-on experience from the front-line.

Lily Hoffmann

Trainer

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Tim Lowden

Trainer

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trainer-bio

Lily is an award-winning digital media producer who facilitates Imparture's courses in Washington DC. She leads our Google Analytics, Product Management and User Experience Design and Testing courses. She’s also a lecturer at the University of Maryland’s Philip Merrill College of Journalism, delivering courses in intermediate multimedia journalism as well as multimedia storytelling for international media professionals.

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trainer-bio

Tim manages an aggregated Google Analytics implementation that encompasses 5,000 websites with over 2500 users, including extensive training and support. He has been part of teams who have been awarded the Harvard Innovations in American Government Award.

  • trainer-bio

    Lily Hoffmann

    Trainer

    Lily is an award-winning digital media producer who facilitates Imparture's courses in Washington DC. She leads our Google Analytics, Product Management and User Experience Design and Testing courses. She’s also a lecturer at the University of Maryland’s Philip Merrill College of Journalism, delivering courses in intermediate multimedia journalism as well as multimedia storytelling for international media professionals.

  • trainer-bio

    Tim Lowden

    Trainer

    Tim manages an aggregated Google Analytics implementation that encompasses 5,000 websites with over 2500 users, including extensive training and support. He has been part of teams who have been awarded the Harvard Innovations in American Government Award.

Training locations in

Your course will be held in one of the
locations highlighted to the right:

Frequently asked questions

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