Early bird price: $1,575 $1,845
Digital Marketing Foundation
Course overview

Book on this intensive two-day digital marketing workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play.

Key benefits

Take these learning outputs away with you:

  • Develop a successful digital strategy

    Proven strategy frameworks to raise your activity to industry best practice

  • Boost the ROI from your campaigns

    Conversion rate optimization to maximize results from your digital marketing efforts

  • Master Google Analytics

    Prove success with advanced metrics and KPIs to track performance

Workshop program

This comprehensive two-day training workshop is designed to bring you up-to-speed on the fundamental elements of any solid digital marketing campaign.

Day one of the course includes an initial overview on digital marketing strategy, providing you with the tool kit to plan your own digital campaigns. Insight into content strategy and social media strategy planning is also covered in depth. A detailed briefing on email marketing, a core aspect of any digital marketing strategy, rounds off the day.

Day two training will guide you through the fundamental elements of SEO (search engine optimisation) and Google AdWords. Conversion Rate Optimization, a crucial discipline that lies at the heart of driving ROI from all digital marketing activity, is then offered focus. The workshop draws to a close with a full insight into how to make the most of Google Analytics to track, measure and improve your digital activity.

You will leave the training course with the necessary building blocks to drive substantial improvement across your digital marketing campaigns.

Day one schedule
Digital Marketing Strategy Training
  • Business opportunity: Understanding the business opportunities presented by digital marketing
  • Strategy framework: Clear framework for developing a coherent plan for your digital marketing
  • Goal setting: How to set clear objectives for your digital marketing
Content Strategy
  • Content: The role of content in a successful digital marketing strategy
  • Role of messaging: Understanding the role of messaging in ensuring content delivers desired results
  • Storytelling: How to develop narratives and story arcs to trigger higher audience attention & recall
  • Relevancy: How to ensure your content personally strikes a chord with your audience
  • Maximize shareability: How to focus your efforts on content your audience will want to share
  • The sales funnel: Understanding the role of content to help prospects move down the ‘sales funnel’ and course of actions in funnel stages
Social Media Strategy
  • Planning: Developing a successful social strategy for your brand or client
  • Platform strategy: How to focus your time across social platforms that best fit your business objectives
  • Listening: How to best monitor conversations online and pre-empt breaking crises
  • Community engagement: How to best engage with your community and manage negative comments
  • Community growth: Proven techniques for organically growing a targeted community across your platforms and stay on course for growth targets
  • Paid boost: Maximize use of paid advertising options to boost your community growth
Email Marketing
  • Business opportunity: Understanding the business opportunities presented by email marketing
  • Tactical breakdown: Full training checklist of different business outputs that can be delivered with email
  • Email marketing strategy: Developing an email marketing strategy that resonates with your subscribers and creates substantial user engagement growth
  • Permission marketing: Understanding the dynamics of opt-in marketing
  • Customer acquisition: Checklist of different acquisition methods available, across multiple channels
  • Email design: Best practice guidance on email design and development
  • Copywriting checklist: Checklist to up your copywriting game
Day two schedule
Search Engine Optimization (SEO)
  • Google algorithm update: The latest Google algorithm updates and how to train yourself to plan around them
  • SEO 101: Checklist of factors affecting search engine ranking
  • Link building: Detailed briefing on the science behind link building and SEO
  • Keyword research: Best practice keyword research & planning advice
  • SEO strategy: Full overview of different structured approaches and their applications
Google Adwords
  • Up-to-date insight: Full review of Google AdWords products and developments
  • Campaign setup: AdWords campaign structure - training for best practice for top performance
  • Search & display network: A decision-making framework for choosing between the search & display network
  • Budget allocation: Best practice guidance on setting campaign budgets
  • Keyword bidding strategy: How to set keywords bids to best meet your campaign objectives
  • Google Quality Score: Clear checklist for improving your Quality Score
  • Ad copy best practice: Clear outline of best practice methodology to increase ad click-through rates
Conversion Rate Optimization
  • ROI gain: Understanding the business opportunities presented by CRO
  • Value proposition optimization: How to improve your value proposition and increase conversion
  • Conversion audit: How to audit your website conversions
  • A/B testing: Full guidance on how to set-up an A/B testing program
Google Analytics
  • Configuration: Clear checklist to follow to best configure your account and profiles
  • Metrics: Training on the top metrics to use to track results
  • Goal setting: Best practice guidance on goal setting to fit with your commercial objectives
  • Conversion funnel visualization: How to uncover where visitors leave your funnel
  • Multi-channel funnels: How to allocate conversions when multiple marketing channels are involved
  • Attribution modeling: Best practice guidance on how to attribute results to respective channels

Request a detailed syllabus

Request syllabus
Upcoming dates in

Take a look at the next dates coming up:

JUL 9 - JUL 10
Mon - Tue
10:00 - 17:00
$1,575 $1,845
AUG 20 - AUG 21
Mon - Tue
10:00 - 17:00
$1,575 $1,845
OCT 1 - OCT 2
Mon - Tue
10:00 - 17:00
$1,575 $1,845

Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

  • 9:30
    Delegate Arrival & Refreshments
  • 10:00
    Training Commences
  • 11:15
    Refreshment Break
  • 11:30
  • 13:00
  • 13:45
  • 15:00
    Refreshment Break
  • 15:15
  • 16:30
  • 17:00
    Training Closes

The same timings will run for both days.

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

Hannah Messaoud
Premier Group Recruitment
I thought the course went through all the important topics of a digital strategy including models and practical examples -I was completely happy with the content! The real life examples (both good and bad) were great in putting the theory into the real business world. The way the trainer linked the theory to the many different industries of the attendees was great!
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers in:

Learn from our skilled trainers, with hands-on experience from the front-line.

Sean Makulowich
Sean Makulowich
Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies.
Training locations in

Your course will be held in one of the locations highlighted below:

Central city locations

Imparture venues are all based in central, easy-to-reach, city locations.

Confirmation of location details

You will receive full confirmation of the course venue location in your 'Joining instructions', sent to you prior to the event.

Frequently asked questions

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Who should attend?

    Digital marketing, advertising and ecommerce professionals – agency or client-side.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How many other attendees will there be?

    Imparture workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • Is there anything I need to bring with me?

    ​It is recommended to bring a laptop or tablet with you to follow along with live examples and log-on to various platforms.

  • Do I have to wear business attire?

    There is no dress code; you can expect a relaxed learning environment.

  • What communications can I expect to receive prior to the course start date?

    You will receive a welcome email seven days prior to your course date confirming all final details for your training workshop.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

You are booking on:
Find out more:
Digital Marketing Foundation Workshop in Washington DC on Jul 9 - Jul 10