Chat with us, powered by LiveChat
Save 15%
Early bird price: $1345.00 $1575.00
Social Media SellingOnline Course — Delivered Live
video-live.png

100%

Live Event

Delivered in Real-Time

No Recorded
Content

trustpilot
icon2 weeks duration
iconFour 2.5 hour live sessions
icon100% Trainer-led
Course overview

Raise your sales strategy to industry best practice by attending this intensive online training course. Get up-to-speed with the latest social media sales developments to maximise your results.

Key benefits

Take these learning outputs away with you:

  • Develop a successful social selling strategy

    Learn advanced social selling strategies & benchmark against industry best practice

  • Generate hot leads

    Gain market-leading understanding of key social selling tools

  • Master LinkedIn, Twitter & Facebook

    Learn best practice techniques for lead generation and qualification

  • Run targeted ad campaigns

    Detailed guidance on all social media paid-for sales advertising options

  • Get up-to-speed

    Learn the latest sites & tools to drive social selling

How it works

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

howit1

Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

howit1

One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

howit1
Workshop Program

This focused online course will take you through the latest hands-on skills for expertly driving sales with social media, featuring advanced techniques to maximise your results.

Tried-and-tested sales strategies for using social media sites such as LinkedIn, Twitter, Facebook will be covered in depth. Expert guidance will be offered on utilising the full range of social tools to reach highly targeted prospects. A dedicated, expert focus on LinkedIn will help you get to grips with the multitude of ways it can propel the sales process.

Learn advanced LinkedIn techniques to source leads, qualify prospects and close sales. Packed with best practice examples and in-depth practical advice, the session will provide you with a full understanding of social and its sales opportunity.

You will leave the workshop ready to maximise the opportunity social media presents to fast track the sales process and drive top results.

Class One
Social Selling Insight

 

  • Social change: Understanding the industry wide sales shifts being driven by digital & social media
  • Sales trends: Detailed look at social media usage trends
  • Business benefits: Outlining the commercial benefits of social selling
Social Selling Strategy
  • Strategy framework: Key elements required to develop an effective social media sales strategy
  • The Social Selling Maturity Model: The different phases of social selling strategy development
  • Different approaches: Overview of different strategic methodologies at your disposal
  • Social media management: Time-saving tools and techniques
Platform Strategy
  • Prospect targeting: How to target platforms that correlate with your ideal sales prospect
  • Platform demographics: Detailed overview of LinkedIn, Facebook, Twitter and other platforms’ user base
Social Prospecting
  • Segmented target lists: Making the most of demographic search criteria to build your prospect lists
  • Referrals: Making use of your extended network to get warm introductions to prospects
  • Data append services: Taking an email address or other identifier and adding helpful sales insight
  • CRM system link: How to link social media leads with accounts or contacts in your CRM system
Social Listening
  • Listening tools: Recommendations on different free and paid-for options to capture buying signals online
  • Keywords set-up: Use of highly specific keywords and negative keywords to fine-tune targeting
  • Relevancy scoring: Establishing criteria to prioritise lead notification
  • Geotargeting: Utilizing tools such as LeadSift and NetBreeze to filter leads by sales territory
  • Automation: Identification, retrieval, categorisation, prioritisation and assignment for response
Social Searching
  • Twitter search: Identifying sales opportunities live on Twitter
  • Twitter advanced search: Making full use of Twitter’s full suite of search parameters
  • Twitter advanced search: Making full use of Twitter’s full suite of search parameters
  • Keyword refinement: Analysis, experimentation and continuous refinement to optimize search results
Triggering Events
  • Set-up: Establishing activities or events that precede a buying opportunity
  • Full breakdown: VC funding rounds, company acquisition, senior hire, product launch & geographical expansion
  • Sales intelligence tools: InsideView, Lattice Engines, OneSource and Zoominfo
Watch Lists
  • Prospect segmentation: Creating lists to curate & monitor all future activity by these leads
  • Hootsuite: How to set up prospect segment watch lists
  • Other tools: Understanding the options available from Eloqua, Marketo, Hubspot etc.
Class Two
Social Selling Content Strategy
  • Prospect decision-making process: Understanding the role of social content in driving final decision
  • Sales content attributes: Research insight into content characteristics that generate action
  • Value proposition: How to set a proposition that appeals to your target prospect
  • Value proposition canvas: Framework for setting your own content strategy
  • Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Content type: How to best plan your mix of copy, image, video and other multimedia content
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximise engagement
Facebook Sales
  • Maximise effectiveness of your Facebook Page: Turning Likes into prospects
  • Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
  • News Feed optimisation: How to maximise visibility in your community’s News Feeds
Facebook Advertising
  • Full overview: Detailed guidance on all paid-for advertising options available on Facebook
  • Bulls-eye targeting: How to target ads by location, connection, demographic and workplace
  • Promoted Posts: Ensure your priority status updates reach a larger audience
  • Copywriting: Draft compelling sales ads that drive click-throughs
  • Budgeting: How to plan campaign costs and minimise budget spend
Class Three
LinkedIn Profile Pages
  • Company strategy: Developing a coherent strategy of best practice across your employee base
  • Network visibility: How to engage a targeted network of contacts on an ongoing basis
Growing your Connections
  • Current contacts: Extend your network easily across your email contacts
  • Advanced search: Locate targeted industry professionals to connect with
  • Offline marketing: Guidance on publicising your LinkedIn presence offline
  • Company engagement: Best practice for engaging companies and spurring them to join your network
  • Requests for introductions: Advice on maximizing use of LinkedIn referrals
LinkedIn Company Pages
  • Setting up: Establishing a branded LinkedIn Page presence effectively
  • Google: Optimising your LinkedIn Page for search engines
  • Online video: Integrate video into your Company Page to boost engagement levels
  • User accounts: How to manage set-up of personal and company profile accounts for the long-term
  • Status updates: Target your updates by company size, industry, job function, seniority or geography
LinkedIn Prospect Outreach
  • LinkedIn InMail: How to best use LinkedIn’s email messaging function to engage prospects
  • Message content: Topics and message themes to deliver best response
  • Event promotion: How to maximise exposure of your sales events across LinkedIn
  • Setting up your own LinkedIn Group: Setting a focus, growing a membership, driving discussion
  • Joining 3rd-party LinkedIn Groups: Selecting groups to join, starting discussions, gaining visibility
  • LinkedIn Pulse: Understand the full workings of LinkedIn’s personalized news service
  • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
LinkedIn Advertising
  • Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
  • Professional targeting: Target professionals based upon industry field, job title, location and company
  • Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
  • Split-testing: Best practice for maximising ROI
  • Budgeting: Outline of cost structure and tips for minimising spend
LinkedIn Sales Navigator
  • Premium subscriptions: Full overview and recommendations for different levels of signup
  • LinkedIn Sales Navigator: Technical overview on features and advice on whether to sign-up
Class Four
Twitter
  • Set-up: Effective account strategies for personal and company branding
  • Twitter Pages: Maximise effectiveness of your Page; best practice background design; verified accounts
  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Prospect search: How to find and connect with an audience of high value prospects
  • Productivity: Proven time-saving techniques for managing Twitter activity
  • Twitter advertising: Full overview of paid-for opportunities
YouTube
  • Video production: How to creatively produce your own online video content
  • Organic promotion: Hands-on tips for driving views across the web
  • Pay-per-view: Overview of paid opportunities on YouTube and other video-sharing sites
  • Managing comments: How to prioritise managing comments and dealing with negative posts
  • Branded channels: Creating and customising a branded channel on YouTube
  • YouTube insight tool: Detailed overview of YouTube’s self-service analytics and reporting tool
Social Selling Analytics
  • Social selling results: Tying outcomes to objectives to ascertain success
  • Metrics for success: Tried-and-tested metrics for measuring social selling results
  • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
  • Entire sales funnel: Setting up tagging in your CRM to attribute sales revenue correctly to social efforts

Request a detailed syllabus

Request syllabus
Schedule & times Schedule & times

The course is split over four 2.5 hour sessions – held on
Tuesdays and Thursdays – running over two weeks.

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 13:30

Class 2

11:00 - 13:30

Week 2
Class 3

11:00 - 13:30

Class 4

11:00 - 13:30

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 13:30

Class 2

11:00 - 13:30

Week 2
Class 3

11:00 - 13:30

Class 4

11:00 - 13:30

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

img
Kate Addison
Carers UK
Really good insight into why people use each platform, and the way they use it - so content can be tailored most effectively. Came away with lots of quick wins and some more medium-term goals. What I learnt about LinkedIn has completely changed our plans, from focusing solely on our business page to working with senior members of staff to optimise their profile and host features that get sent out to their individual networks. Left the course feeling confident and inspired with heaps of ideas.
trustpilot
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Jennifer Begg
Trainer
Jennifer Begg
Jennifer has worked in media and communications for 11 years and have delivered thousands of hours of training in digital media and social media. From the commercial team at Guardian News & Media to developing educational Imparture curriculum and delivering large scale, national social media campaigns; she combines practical experience with training delivery.
  • Jennifer Begg

    Jennifer Begg

    Trainer

    Jennifer has worked in media and communications for 11 years and have delivered thousands of hours of training in digital media and social media. From the commercial team at Guardian News & Media to developing educational Imparture curriculum and delivering large scale, national social media campaigns; she combines practical experience with training delivery.

Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each class?

    Yes, the same trainer will run each of the classes related to this online course.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

You are booking on:
Social Media Selling Online

Tuesdays + Thursdays/ 11:00 IET - 13:30 IET

4 classes in total / 2 weeks of instructor-led learning

  • Buy with Confidence

    7 day 'cooling-off' period on all purchases

  • Secure Checkout

    SSL Encryption ensures your details are safe.

  • Trusted & Proven

    Rated "Excellent" on TrustPilot by our 15,000+ customers.

We Accept:
EUR Euro