This online course is specifically designed for recruiters, HR professionals and recruitment advertisers looking to maximise their use of social media to recruit top talent.
Take these learning outputs away with you:
- Recruit top talent
Gain market-leading understanding of key social media recruitment tools
- Master LinkedIn
Learn best practice LinkedIn techniques for sourcing candidates & job placements
- Run targeted ad campaigns
Detailed guidance on all social media paid-for recruitment advertising options
- Keep ahead of the competition
Learn advanced recruitment strategies & benchmark against industry best practice
- Get up-to-speed
Learn the latest sites & tools to drive social recruitment
How it works
Live, trainer-led class
Join a program of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.
The session will provide hands-on techniques for using social networking sites such as LinkedIn, Twitter and Facebook to source & hire relevant candidates. Recruitment strategies will be covered in depth, utilising social media to reach highly targeted professional profiles.
A dedicated focus on LinkedIn will help you get to grips with the multitude of ways LinkedIn can propel the recruitment process. Learn top techniques to source candidates, headhunt and promote job placements. LinkedIn continues to develop its platform on a monthly basis and the course will cover the full array of options for maximising results.
You’ll leave the day with a fresh outlook as to how the rise of social media is changing the face of the recruitment industry – and the opportunity this presents for sourcing candidates and filling job placements.
- Social change: Understanding the industry wide recruitment changes being driven by social media
- Employee trends: Detailed look at social media usage trends
- Employer trends: Analysis of employer’s take-up of social media recruitment
- Business benefits: Outlining the commercial benefits of social media recruitment
- Challenges to organisations: Clarifying the hurdles to be overcome
- Strategy framework: Clear strategy framework to adopt for implementation
- Different approaches: Overview of different methodologies at your disposal
- Social recruitment objectives: Job, activity and applicant-specific objectives to consider
- Social recruitment results: Tying outcomes to objectives to ascertain success
- Profiling candidates: Defining by employee attributes required
- Employee aspirations: Profiling candidates by their key motivations
- Candidate personas: Clear framework to build a picture of the type of candidate you are targeting
- Audit & candidate research: 1-2-1 interviews, focus groups, surveys, competitor research, online listening
- Candidate targeting: How to target platforms that correlate with your expected candidate
- Platform demographics: Detailed overview of LinkedIn, Facebook, Twitter and other platforms’ user base
- Recruitment driver: Understanding branding’s effects on the recruitment process
- The role for social: How social media can be used to support increasing job attraction
- Industry awards: Their role in supporting brand image
- Applicant image of an employer: Familiarity, ascribing personality traits and reputation
- Employee decision-making process: Understanding the role of social content in driving final decision
- Recruitment content attributes: Research insight into content characteristics that generate attention
- Value proposition: How to set a proposition that appeals to your target candidate
- Value proposition canvas: Framework for setting your own content strategy
- Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
- Content calendar: How to build a working content plan to boost efficiency and drive results
- Content type: How to best plan your mix of copy, image, video and other multimedia content
- Post frequency: Best practice for planning the number of posts per day
- Post scheduling: Priority times to post to maximise engagement
- RJPS and social: Understanding the role of social to create, distribute and promote RJPs
- Roles & responsibilities: Full run through of the roles & responsibilities of a successful Social Recruiter
- Social Recruiter qualities: What makes a good Social Recruiter
- Social sources: Understanding the array of social recruitment sources
- Social posts: Overview of the myriad of social recruitment post formats and creative executions
- Recruitment advertising: Bird’s eye view on the full gamut of social advertising options for recruitment
- Social communities: Third-party and privately owned communities to drive recruitment
- Company content: Leveraging internal content to support the recruitment process
- Social referrals: Stimulating and managing social referrals
- Influencer mentions: Spurring advocacy from online influencers to support brand image
- Direct communication: Social channels to enable direct outreach to candidates
- Maximise effectiveness of your Facebook Page: Turning Likes into prospects
- Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
- News Feed optimisation: How to maximise visibility in your community’s News Feeds
- Full overview: Detailed guidance on all paid-for recruitment advertising options available on Facebook
- Bulls-eye targeting: How to target ads by workplace and job role
- Promoted Posts: Ensure your priority status updates reach a larger audience
- Copywriting: Draft compelling recruitment ads that drive click-throughs
- Budgeting: How to plan campaign costs and minimise budget spend
- Set-up: Effective account strategies for personal and company branding
- Twitter Pages: Maximise effectiveness of your Page; best practice background design; verified accounts
- Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
- Prospect search: How to find and connect with an audience of high value prospects
- Productivity: Proven time-saving techniques for managing Twitter activity
- Twitter advertising: Full overview of paid-for opportunities
- Getting started: Setting up your blog and guidance on the varied blogging platform options
- Content strategy: What to write, frequency and tone of use; sourcing news and inspiration for content
- Establish a network: How to connect with influential bloggers in your industry field
- Promoting your posts to prospects: Inspiring influential bloggers to link to your posts
- Video production: How to creatively produce your own online video content
- Organic promotion: Hands-on tips for driving views across the web
- Pay-per-view: Overview of paid opportunities on YouTube and other video-sharing sites
- Managing comments: How to prioritize managing comments and dealing with negative posts
- Branded channels: Creating and customising a branded channel on YouTube
- YouTube insight tool: Detailed overview of YouTube’s self-service analytics and reporting tool
- Company strategy: Developing a coherent strategy of best practice across your employee base
- Network visibility: How to engage a targeted network of contacts on an ongoing basis
- Current contacts: Extend your network easily across your email contacts
- Advanced search: Locate targeted industry professionals to connect with
- Offline marketing: Guidance on publicising your LinkedIn presence offline
- Company engagement: Best practice for engaging companies and spurring them to join your network
- Requests for introductions: Advice on maximising use of LinkedIn referrals
- Setting up: Establishing a branded LinkedIn Page presence effectively
- Google: Optimising your LinkedIn Page for search engines
- Online video: Integrate video into your Company Page to boost engagement levels
- User accounts: How to manage set-up of personal and company profile accounts for the long-term
- Status updates: Target your updates by company size, industry, job function, seniority or geography
- LinkedIn InMail: How to best use LinkedIn’s email messaging function to engage candidates
- Message content: Topics and message themes to deliver best response
- How to maximise exposure of your recruitment events across LinkedIn
- Setting up your own LinkedIn Group: Setting a focus, growing a membership, driving discussion
- Joining 3rd-party LinkedIn Groups: Selecting groups to join, starting discussions, gaining visibility
- LinkedIn Pulse: Understand the full workings of LinkedIn’s personalized news service
- LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
- Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
- Professional targeting: Target professionals based upon industry field, job title, location and company
- Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
- Split-testing: Best practice for maximising ROI
- Budgeting: Outline of cost structure and tips for minimising spend
- Premium subscriptions: Full overview and recommendations for different levels of signup
- LinkedIn Recruiter: Technical overview on features and advice on whether to sign-up
- Platform specific: Full overview of free proprietary analytics tools available on all social platforms
- Metrics for success: Tried-and-tested metrics for measuring social recruitment results
- Google Analytics: Advanced techniques to track web traffic and page views
- Competitor benchmarking: How to gauge your performance with your key competitors and wider industry
Request a detailed syllabusRequest syllabus
The course is split over four 2.5 hour sessions – held on
Tuesdays and Thursdays – running over two weeks.
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:
Imparture playbook library
Free ‘how-toʼ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.
Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.
Just get in touch: Impartureʼs specialists are on hand following the course to help with any questions or challenges you might have.
92% of past attendees would be recommend Imparture.
9/10 Trainer score
An average course rating of 9/10 from Fortune 500 companies.
Our expert trainers score 9.2/10 on average in feedback from course attendees.
Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.
Learn from our skilled trainers, with hands-on experience from the front-line.
Jennifer has worked in media and communications for 11 years and have delivered thousands of hours of training in digital media and social media. From the commercial team at Guardian News & Media to developing educational Imparture curriculum and delivering large scale, national social media campaigns; she combines practical experience with training delivery.
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
Will the same trainer be leading each class?
Yes, the same trainer will run each of the classes related to this online course.
When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
Tuesdays + Thursdays/ 11:00 IET - 13:30 IET
4 classes in total / 2 weeks of instructor-led learning
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Get the full course syllabus
Reasons to train with Imparture
Up-to-date course syllabus
Our curriculum is created by a team of industry experts and kept constantly up-to- date in line with developments.
Our training faculty consists of first-rate digital experts, with first-hand experience working at the front-line.
A rich base of experience
Imparture has trained over 15,000 business professionals, from large corporates to small businesses and start-ups.